Innovation and Commercialization at Tesco: PowerPoint Presentation

Desklib provides past papers and solved assignments. This presentation analyzes Tesco's innovation and commercialization strategies.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.1
Innovation
and
Commercialisation

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.2
Table of content
 Introduction
 Background
 Basic marketing plan
 Conclusion
 References

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.3
Introduction
Innovation is a process of creating something new in the market and take
competitive advantage out of that. As in this presentation the company
is selected Tesco for better understanding of concept of innovation and
commercialisation. Innovation is an intellectual property so to protect
this property there are different tools which are also being explained.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.4
Background
Tesco is a multinational groceries and general merchandising retailer,
headquarter in Welwyn Garden City, Hertfordshire, England United
Kingdom. This presentation covers the importance of commercial
funnel and process of new product development.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.5
Problem facing by the organization
• Tesco is facing problem will connecting with their
customers.
• It become difficult for the customers to always visit
the stores of the Tesco.
• Tesco losing their customers due to this reason.
• It become essential for the organization to adopt the
new strategies to overcome the customers problems.
• To resolve this type of problem they are planning to
provide home delivery services to their customers.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.6
Importance of commercial funnel and new
product development process
• Commercial funnel is refers to the buying process that companies
lead customers through when purchasing products.
• It is the idea that every sales start with a large number of potential
customers and ends with small number of people who actually
purchase that.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.7
Funding alternatives
Following are the sources through
which Tesco can raise the funds for
implementing this innovation plan:
• Take loans from Bank by applying
for the loan requirement.
• Person investment by putting their
capital in the innovation process.
• Take investment fund from
different types of financial
institutions.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.8
New product development
Process of New Product Development:
In order to stay competitive and sustain in the market, it is important for
companies to come up with new products and services to attract customers.
As Tesco is coming up with their new product/services.
The process for that is follows:
Idea Generation
Idea Screening

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.9
Continue...
 Concept development and testing
 Marketing Strategy development
 Business Analysis
 Product Development
 Test Marketing
 Commercialisation

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.10
Innovative business case for organisational
UK's industrial community is at a cross roads and it must constantly
improve its competitiveness or face extinction. The industrial
performance of UK as a whole is legging due to competitors in
developing, commercialising new products and technologies.
 Factoring
 raise money from family
 Angel Investor

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.11
Different tools used to retain, protect
knowledge and intellectual property
Intellectual properties
 Copyright- Copyright is a legal right of the owner towards intellectual
property and this right can use by the original creator of the product.
 Trademark- Trademark can be used by the company to protect its
intellectual property. Tesco can take trademark for its symbol, sign and
phrase which can make it different from the others.
 Patent- Tesco can use patent to protect its design or process so that
other company can not use it.

Foot, Hook and Jenkins, Introducing Human Resource Management PowerPoints on the Web, 7th edition, © Pearson Education Limited 2016
Slide 9.12
Innovation Business Case to measure its
overall effectiveness
• Innovation can help the company to make its business effective and it the
need of every organisation.
• Sales of Tesco is decreasing so it want to increase its sales by using
innovation in its business.
• It can develop an app which can use by the company to increase its sales.
• By using this app customer can place order online and product would be
deliver at their home and consumers does not need to visit the stores and
wait for the delivery of product.
• This innovation can help in increase the sales as well as profits of the
company.