Analyzing Tesco's Use of Interactive Website Design for Business

This report analyzes Tesco's use of interactive website design to enhance customer engagement and leverage technological advancements. It explores how Tesco integrates technology to improve communication, target potential customers, and achieve cost-effectiveness. The report examines the impact of website design on customer relationships and the retail sector. The report also provides insights into the significance of website attributes from the perceptions of users. Furthermore, the report is based on the provided references from the provided sources.

MANAGING
SUCCESSFUL
BSUINESS PROJECT
.

INTRODUCTION
Technology has revolutionized the overall activities of an enterprise. An
interactive web design works as to integrating software into the web page so
it can connects visitors with more relevant experience (Li, 2014). To bring
competitive advantage in economic market place it is essential to implement
technical advancement. Thus, E-mails, texting, websites and apps will
facilitate the improved communication process.
 Moreover, present report has focussed on business activities of Tesco as it is
retail sector and engaged in grocery products. This entity is taking various
innovative steps to designing an interactive website for engaging with
customers. Furthermore, this innovation is also assistive in terms to reach
new economic markets and potential buyers to carefully placed web banners
or ads (Gandomi and Haider, 2015).

Theme 1: Yes, Tesco is taking initiatives to deal with technological
advancement.
Yes No May be
0
2
4
6
8
10
12
14 13
6
1
Frequency

Theme 2: Most of respondents said interactive website design will
helps in communicating with customers.
Yes
No
May be
0 2 4 6 8 10 12 14 16
15
3
2
Frequency

Theme 3: Yes, by utilizing advance technology firm can target the potential customer in market.
16
3
1
Yes
No
May be

Theme 4: Yes, Interactive website design is cost effective technological advancement.
Yes No May be
0
2
4
6
8
10
12
14
16
18 17
2
1
Frequency

REFERENCES
 Toufaily, E. and Pons, F., 2017. Impact of customers' assessment of
website attributes on e-relationship in the securities brokerage industry: A
multichannel perspective. Journal of Retailing and Consumer Services. 34.
pp.58-69.
 Ogutu, P. and Njanja, L., 2014. The effect of internet advertising on
attitude towards internet advertising of university students in Kenya.
Wong, E., Leung, R. and Law, R., 2018. Significance of the dimensions and
attributes of hotel mobile website from the perceptions of users.
International Journal of Hospitality & Tourism Administration. pp.1-23.