Research Report: Impact of Internal Business Communication at Tesco

This research proposal investigates the impact of internal business communication on an organization's reputation, focusing on Tesco as a case study. The research aims to understand the influence of internal communication on organizational growth, analyze the challenges Tesco faces in maintaining effective internal communication, and examine the strategies Tesco employs to improve its communication channels. The study uses both primary and secondary data, employing a deductive approach and positivism philosophy to evaluate numerical information efficiently. Key areas explored include reducing risk, boosting employee engagement, improving HR practices, and providing focus points through clear internal communication. The proposal also addresses challenges like wrong communication technology, language barriers, employee reluctance to share ideas, and lack of inter-departmental communication. Strategies such as encouraging regular conversation, using social media, rewarding and recognizing employees, and reorganizing departments are examined for their effectiveness in enhancing internal communication at Tesco.

RESEARCH PROPOSAL
(Impact of internal business
communication)

Table of Contents
ABSTRACT.....................................................................................................................................3
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW ...............................................................................................................6
Impact of internal business communication on the growth of the organisation within the
market..........................................................................................................................................6
Challenges faced by Tesco, in terms of effective internal business communication..................7
Strategies used by Tesco, for improving the business communication channels.......................7
RESEARCH METHODS................................................................................................................9
1. Research Design..........................................................................................................................9
2. Data Collection and analysis......................................................................................................10
REFERENCES..............................................................................................................................13

ABSTRACT
In the present investigation, information about internal business communication is taken
out. It has gathered primary and secondary information to attain defined aim and objectives.

INTRODUCTION
Overview of the topic
Internal business communication is referred as the transmission of data within a
company. It is known as a lifeline of a company as it occurs between employees and employers.
It is basically communication among all the employees. It is the procedure of sharing ideas,
beliefs, knowledge and information between the company's member. An internal business
communication is classified into two forms that are: informal and formal. Generally in an
organisation it depends upon the person who they are communicating. Company generally
focuses on using formal and not so informal language with their colleagues. The head of the
company use formal language for communicating with their members.
Problem of the research
The main problem of the present investigation is that when there is gap in the internal
business communication within the workplace the chances of miscommunication increase. This
ultimately results in overall lack of communication among employees in the workplace.
Relevance of the proposed research
The topic of internal business communication holds great relevancy because it covers the
significant area of the business as it focuses on sharing information with right people at right
time. Internal communication is a process of sharing and exchanging the ideas and opinions in
order to improve the performance and productivity of business. The main purpose of internal
business communication is to provide effective flow of information between the colleagues and
departments. Internal business communication helps in boosting the employee engagement and
productivity and also promote supply of information. Organisation must ensue that there must be
proper and clear flow of communication between the employees in order to run the business in
smooth and effective manner. Through effective internal business communication, company gets
focus points and also bring employees together in different situations.
Place the proposed study
The Chosen company for accomplishing this project is Tesco, it is one of the leading
brand that is diversified into areas such as electronics, software, clothing, financial services,
internet services, toys, etc. Tesco is a public limited company which was founded by Jack Cohen
in 1919. The main motive of Tesco is to sell its product at low cost without reducing the quality
and quantity of its products.

Value of the research
The present research holds great value for shareholders, students, businesses and other
researchers. This research will show the importance of internal business communication in
attaining their defined goal and objectives.
Research Aim, Question and Objectives
Research Aim
“To analysis the impact of internal business communication on reputation of the
organisation.” A study on Tesco
Research Objectives
 To understand the impact of internal business communication on the growth of the
organisation within the market.
 To analyse the challenges faced by Tesco, in terms of effective internal business
communication.
 To examine the strategies used by Tesco, for improving the business communication
channels.
Research Questions
 What is the impact of internal business communication on the growth of the organisation
within the market?
 What are the challenges faced by Tesco, in terms of effective internal business
communication?
 What are the strategies used by Tesco, for improving the business communication
channels?

LITERATURE REVIEW
Impact of internal business communication on the growth of the organisation within the market
According to Uysal (2016), internal business communication is a process where
employee and employer communicate with each other in order to exchange the information,
ideas, knowledge and beliefs. There are different types of internal business communication such
as change communication, culture, information, crisis, bottom-up, peer and campaign
communication. Internal business communication is important for the organisation as employees
exchange ideas and perform their jobs in well mannered. The impact of internal business
communication on the growth of organisation within market are:
Reduce risk is one of the impact which is gained by company through internal business
communication. The clear internal communication in Tesco helps in reducing the risk in
multitude of ways. For example, COVID 19 hit the employees and company it is important to
circulate clear internal communication in order to prevent the employees from disease.
Boost employee engagement and productivity is another impact of internal business
communication on growth of organisation. It is the responsibility of manager to encourage staff
for submitting their opinions and ideas which leads to engagement. When employees are
engaged they feel motivated to work hard and perform better in Tesco which increases the
growth of company within market.
Improves HR Practices is also an impact of internal business communication on growth
of business. Internal communication not only inter link among different departments but also
helps in developing excellent human resource management practices. Through effective internal
communication, Tesco can improve its growth in market by understanding the needs and wants
of employees and framing the policies that addresses their needs and concern.
Provide focus point is other impact of internal business communication within Tesco as
it helps in aligning and guiding the teams on how to distribute and prioritise the efforts. The clear
communication in Tesco determines that employees are aware of deadlines and aims to achieve
the target in appropriate time period. When staff are focused on accomplishing their target it
helps in increasing the growth and profitability of business.

Challenges faced by Tesco, in terms of effective internal business communication
As per the viewpoint of Mayfield and Mayfield (2019), there are various challenges
which is faced by manager of Tesco while flowing clear internal business communication. The
role of manager for producing effective internal business communication is that they establish
internal communication strategy in collaboration superiors, plan and edit the content for varieties
of internal communication mediums and ensures that message are consistent across all channels.
The manager also faces challenges while flowing internal business communication they are:
Wrong communication technology is one of the challenge which is faced by Tesco
while maintaining effective internal business communication. There are various tools of
communication and employee relations, it is necessary for manager to identify the suitable
communication technology that helps in sharing the information in clear manner.
Language barriers is another challenge which is faced by manager of Tesco while
flowing effective internal business communication. Tesco has diverse and global workforce due
to which it becomes challenging for them to communicate in proper manner. The multi-language
communication is ineffective, non-existence and slow (Komodromos, 2020). It is important for
the organisation to avoid misunderstanding by displaying information in multi language,
encourage intercultural training and offer easy translation options.
Employees reluctant to share ideas is also a challenge that is faced by Tesco for
maintaining clear internal business communication. The lack of participation of employees in
sharing idea can result in low profitability and growth. It is important for the manager to
encourage employees for producing their creative and innovative ideas that helps in increasing
the growth and productivity of business.
Goals and problems are not communicated between departments is other challenge
which may be faced by Tesco while managing internal business communication. Tesco must
ensures that all the departments must know the clear goals, responsibilities and problem occurs
in organisation. It is necessary for the departments to align the goals and achieve it collectively.
Strategies used by Tesco, for improving the business communication channels
As per the opinion of Soares, Mosquera and Cid (2021), there are various strategies
through which company can improve the business communication channels. Through these
strategies company can enhance the flow of internal business communication and increase the
growth of business.

Encourage more regular conversation is one of the strategy through which Tesco can
improve the internal business communication. Through regular conversation between employees
helps in creating strong bond and also they can engage in normal conversation in effective
manner. The manager of Tesco must allow their employees to have debates and casual
discussions during the workday. Organisation must enable informal communication in workplace
as it helps in bringing great ideas due to which the sale and profitability of business increases.
Use social media is another strategy through which company can improve the internal
business communication. Social media is a powerful platform that helps in reaching to large
number of audience. It also helps in engaging customer and employees together due to which the
brand awareness and reputation of Tesco increases. Social media platforms also helps in
improving the internal communication by allowing staff tos hare their ideas and thoughts to
create meaningful work related conversation. Manager must encourage their employees to like,
comment and share the posts related company.
Reward and recognise is other strategy which helps Tesco to improve the internal
business channels. It not only motivate employees but also increases the morale of staff due to
which they give better and productive results. Manager must recognise and praise employees for
their great achievement and performance, build supportive and appreciative company culture and
include social tools and employee tagging to celebrate success (Kang, 2016).
Reorganise department is also a strategy through which company can maintain
effective internal business communication. If Tesco have hard and messy department it becomes
difficult to flow effective internal communication. Manager must change the team by analysing
the employees and their work. Here must be proper flow of internal communication with
employees by exchanging the documents and sending updates through internal notification
system.

RESEARCH METHODS
Research methods are known as procedures and methods for accumulating piece of
information in relation to the study of investigation. The main motive of selecting methodologies
is supporting researcher in accumulating valid piece of information. In the present investigation,
different types of methodologies are used such as research approach, research philosophy,
research strategy, research choice etc. The two very significant methodologies are: qualitative
and quantitative.
1. Research Design
Research design defines the framework of research techniques and methods that are
selected by a researcher. The design that is selected by investigator allow them in utilising the
methods that are quite suitable for the study. Basically the design of the research could be
quantitative, qualitative or mixed. The design has several methods like correlation studies,
survey, experimental studies etc. It also includes different elements like research approach,
philosophy, strategy etc.
Research Philosophy: Research philosophy is described as the method that facilitates in
collection and analysis of data. With the assistance of research philosophy, investigator could
easily use, evaluate and gather data. The research philosophy is classified into three main types
that are: epistemology, axiology and ontology. Investigator has dependent upon epistemology
philosophy because it provides three more important sub-parts that are: positivism, interpretivism
and realism. In the current investigation, researcher has chosen positivism philosophy because it
assists in evaluating numerical data in shorter period of time (Daniel, 2018). On the other hand,
the other methodologies are not used because they do not focus on evaluating numeric data.
Research Approach: Research approach is referred as the methodology that helps in
evaluating gathered data through effective and efficient way. The approaches are very significant
for researcher because it helps in identifying the relevancy and reliability of information. The
approaches are divided into two main types such as inductive and deductive approach.
Investigator has chosen deductive approach because it assists in evaluating numerical
information in short time duration. The deductive approach is practical in nature and considers
statistical data for attaining aim and objectives. On the other hand, inductive approach is not

selected by investigator because it focuses on evaluating non-numeric data and takes longer time
duration (Mackey and Bryfonski, 2018).
Research Strategy: Research strategy is known as one of the major types of research
methodology because it aims at collecting reliable and valid data. There are many kinds of
research strategy that include: survey, case study, action research, grounded theory, experimental
research, systematic literature review etc. Investigator has chosen survey and systematic
literature review as main strategies. Investigator will choose survey strategy because it facilitates
in accumulating numeric piece of information and primary piece of information. Survey is the
great method for gathering data directly from the source and under this researcher will choose
questionnaire method. Systematic literature review is also great method for collecting secondary
data because in this already published information will be used for attaining defined aim and
objectives.
Research Choice: Research choice is referred as the procedure of gathering piece of
information in relation to the subject. The research choice is mainly classified into three main
types that are: mono method, multi-method and multi-mixed method. Researcher will select
mono research choice because it provides chance of selecting either quantitative or qualitative
method. Under mono research method, researcher will choose quantitative choice because it
majorly focuses on numerical information. Quantitative method is very helpful because it
facilitates in accumulating numerical and statistical data in shorter time period. It will focus on
accumulation numerical facts and figures to attain aim and objectives in the given short period of
time (Thomson and McLeod, 2015).
Time Horizon: Time is known as one of the important elements while doing research
because it will inform about the needed time duration to attain aim and objectives. The
methodology of time horizon is divided into two main types that are: cross-sectional and
longitudinal time horizon. Investigator will choose cross-sectional time horizon because it helps
in attaining aim and objectives in real time situation. On the other hand, investigator will not
choose longitudinal time horizon because it does not depend upon real time situation or
condition. Hence, with the help of cross-sectional researcher aims at achieving defined objectives
in shorter time period.

2. Data Collection and analysis
Data Collection: Data collection is referred as the procedure through which investigator
aims at collecting appropriate data. The data collection is classified into two main types that are:
primary and secondary data collection. Researcher will select primary as well as secondary data
collection as per the requirement of research. Primary data collection will be used in the present
research because it helps in taking out first-hand information in shorter time period through
instrument known as questionnaire. Secondary data collection will also be used in the current
research because it helps in using published data from the sources like books, articles, journals,
newspapers etc. The current investigator will also conduct questionnaire for collecting primary
data and for this 45 managers will be chosen as respondents (Van den Brink and et. al., 2016).
The respondents will be selected randomly without any specific criteria.
Data Analysis: Data analysis is known as the methodology that majorly concerned about
the evaluation and examination of gathered whether it is reliable or not to attain aim and
objectives. The present research will depend upon quantitative data so researcher will take help
of frequency distribution analysis to find reliability and accuracy of data.
Time framework: For scheduling activities with proper time period researcher will take
help of Gantt chart. It is very useful chart because it has two bars in which one has activities and
tasks and the other one has proper time interval.

Ethics, validity and reliability: For conducting research, investigator has focused towards
conducting research in ethical manner. So researcher has followed principle of confidentiality,
not harming respondents etc. Researcher will also focus towards doing research in valid and
reliable manner by gathering information from effective sources.
Limitations of the research: While conducting research, researcher has to face some
limitations related to time, communication and cost.