FY021 Introduction to Business Studies: Tesco's Strategic Assessment

This project analyzes Tesco's business strategy, focusing on the impact of both internal and external factors. The analysis covers various aspects, including political instability (Brexit's impact), economic challenges (COVID-19's effects), social trends (changing consumer tastes), technological advancements (adoption of new systems), environmental concerns (plastic bag bans), and legal considerations (employment laws). Internal factors such as strengths (reputation), weaknesses (failed US and Japan market entry), opportunities (Jack's expansion), and threats (government policies supporting SMEs) are also examined. The project references key academic sources to support its findings and provides a comprehensive overview of the factors influencing Tesco's growth and market position. This assignment was completed for the FY021 Introduction to Business Studies module.

Organisation Strategy

Internal and External Factors
 There are number of factors which impact on
growth such as political instability of country,
organisation financial capacity to expand
business and hence impact on growth as well as
market share of firm in changing business.

CONTINUE
 Political
1. Britain political stability affected by BREXIT and consequently 3 prime
minister in country changes which effect on retail Sector.
2. Tesco mostly dependent on European market for import raw material and
hence increase custom duties as well as taxes affected on competitive
price strategy.
 Economical
1. COVID has effected on economical stability of firm and its GDP become
negative after lockdown.

CONTINUE
 Social
1. Taste and trend of United Kingdom’s buyer’s continuously changes and
hence Tesco work according to it.
2. It increase expenditure as old stock not sells yet and new demand of
customer rises and hence decreases financial stability.
 Technological
1. Tesco quickly adopt new system in changing business which increase
efficiency, quality and productivity of work and increase profit share of
firm.

CONTINE
 Environmental
1. There are number of environment conserving practices
that organisation implemented in business such as ban
plastic poly bags which are responsible for pollution.
 Legal
1. Firm implemented all policies and procedure that
support and protect stakeholders of firm. It includes
act Employment, wages, anti discrimination etc. and
hence working atmosphere of firm improve which
impact on efficiency and productivity of work.

CONTINUE
 Internal Factor
 There are number of internal drivers such as strength, weakness, opportunities and threat
which affect growth of firm. It can become chance for growth and can be barrier in it.
 Strength
1. It is one of the biggest grocery stores and has strong reputation among customers.
 Weakness
1. Organisation fails to operate in US and Japan market because of not adopting proper
strategy according to country and hence effected in nearby countries also where it can
expand business.

CONTINUE
 Opportunities
1. Firm can expand its business by increasing more stores of Jack’s
which is discounting chain of firm.
 Threat
1. British government started vari0ous types of policies which support
SMEs of country and hence can impact on market share of Tesco.

REFERENCES
 Books & Journals
 Evans, B. and Mason, R., 2018. The lean supply chain: managing
the challenge at Tesco. Kogan Page Publishers.
 Aiello, L.M., Quercia, D., Schifanella, R. and Del Prete, L., 2020.
Tesco Grocery 1.0, a large-scale dataset of grocery purchases in
London. Scientific Data.7.(1).pp.1-11.
 James, A. and Cooper, B., The Impact of Relationship Marketing
On Customer Loyalty At Tesco Plc, UK.