Analysis of Motivational Theories for Tesco's Jack Store Business Plan

This report examines the application of motivational theories within Tesco's Jack Store, a new retail venture designed to compete with rivals like Aldi and Lidl. The report begins with an introduction to motivation, highlighting its importance in enhancing employee performance and organizational success. It then delves into key motivational theories, including Maslow's Need Hierarchy Theory and Adam’s Equity Theory, illustrating how Tesco aims to apply these concepts to its Jack Store employees. The analysis covers the practical implementation of these theories, such as providing competitive salaries, ensuring safety and security, fostering social connections, recognizing employee contributions, and offering opportunities for self-development through training programs. The report concludes by emphasizing the critical role of motivation in improving employee efficiency and productivity, ultimately contributing to Tesco’s strategic objectives and competitive edge in the retail market. The report references academic journals and books to support its findings.

Introduction to Business
studies task 3

Table of Contents
INTRODUCTION...........................................................................................................................3
Motivation and its importance.........................................................................................................3
Theories of Motivation....................................................................................................................3
Maslow's Need Hierarchy Theory...............................................................................................4
Adam’s Equity Theory................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Motivation is the factor which encourage the employees to perform better in the
organisation to achieve the desire goals and objective. A strong motivation will enable to
increase the output of the employees but also help creating better environment in the organisation
(Ahrne and et., al., 2019). The present report is based upon Tesco which is opening a new store
which is known as Jack Store. These stores are opened in order to compete with the other store
such as Aldi and Lidl. Further this report covers the various aspect which include motivational
theories as this help the firm to gain competitive advantage in the well define manner.
Motivation and its importance
Motivation is the experience of the desire to achieve the desire goal and objective in the
given time frame. In other words it refers to the degree of readiness of an organisation to purse
some designated goals and implies the determination of the different forces. When the firm take
place effective measure to fulfil the need as well as wants of the employees, which provide the
sense of belief within the organisation. As the end result, it help in capitalise upon the
organisational resources and there intention to achieve the pre determine firm goals in the limited
time frame. Here are some of the theories which are explained down below:
Theories of Motivation
Tesco is a British retailer which provide grocery product and the leader in the market.
This is consider as the top management to make decision which help in expanding the market
share as well as the revenue for the organisation (Kwilinski and et., al., 2019). Hence this help in
developing sustainable business model and help in providing competitive edge present in the
business. Companies like ALDI and LIDL has become very popular brand among the customer
over the last few year as they keep there price low which usually attracts the customers in the
well define manner.
By looking after the strategies of these companies retail organisation have announced to
launch the of Jack stores in coming future. These store are been used in UK to improve the sales
figure of Tesco and to deal with there rivals such as LIDL and ALDI. The management of the
firm wants to motivate the employees to increase the sales and profit and bring it to the top
business entity in entire UK. For achieving the target company have use Adam’s Equity and
Maslow's Motivation theory for the employees of Jack Stores.

Maslow's Need Hierarchy Theory
This theory of motivation is one used among the organisation to understand the needs and
the factor which motivates the employees to achieve desire goals and objectives. Here is the
prime requirement to full fill the prime requirement and move towards the top level management
(Hennart, 2019). It is the kind of theory which is help management of Tesco in Jack store as to
satisfy the needs and the personal working. This would help in employing the capabilities as well
as knowledge to attain the organisational objective for the betterment. The needs belonging to
this theory are explained in relation to Jack stores as follows:
Physiological Needs: This is consider as basic need such as food shelter and clothings
and this should be meant with providing proper salary and bonus which help employees to get
motivated.
Safety and Security Needs: The safety and security needs are secondary needs which
should be fulfilled by the management of Tesco and they should provide medical and other
amenities.
Social Needs: This level of consisting of needs involve belongingness and love which is
consider in while the company organise some get together and festive parties.
Esteem Needs: This is consider as the third stage which comes under Mashlow pyramid
which include self respect and esteem. Such kinds of employees within the Jack stores which
help in reconsigning the hard working employees.
Self-Actualisation Needs: It is consider as the last stage of motivation theory which
encompasses the needs of the employees for the opportunities of the self development. Such
needs with Jack stores can be fulfilled by the providing training and development programmes.
Adam’s Equity Theory
This is yet most widely use theory to motivate the employees by the company across the
globe. It works on the principle of providing the equal and fair treatment to the employees who
are working effectively in the organisation. For the company like Tesco this is essential to put
the employees to work hard by providing them extra pay for the overtime, bonuses and rewards
which help them to motivates the employees to achieve the common goal in the given time
frame. For the entity like Jack Store the management should introduced new policies and
motivation techniques which help firm to improve its sales and come up with new heights. This

help in making collaborative efforts for the employees to deal with the rivalry in the retail
sector.
CONCLUSION
From the above discussed report this has been analysed that motivation is essential in the
organisation to improve the efficiency and productivity of the employees for the longer time
duration. So this is important for the organisation like to aid worker with some remuneration and
incentives as these help in generating drive forces to improve the work and productivity to
manage the demand and supply present in the market. There are different kinds of theory which
help in understanding needs and wants of the consumer and it is beneficial for the company to
encourage the workers to achieve the aims in the limited time period.

REFERENCES
Books and journals
Ahrne and et., al., 2019. Organization Outside Organizations: The Abundance of Partial
Organization in Social Life. Cambridge University Press.
Andersson, U., Cuervo-Cazurra, A. and Nielsen, B.B., 2020. Explaining interaction effects
within and across levels of analysis. In Research Methods in International Business (pp.
331-349). Palgrave Macmillan, Cham.
Hair Jr, J.F., Page, M. and Brunsveld, N., 2019. Essentials of business research methods.
Routledge.
Hennart, J.F., 2019. Digitalized service multinationals and international business theory. Journal
of International Business Studies, 50(8), pp.1388-1400.
Kwilinski and et., al., 2019. Formation of the entrepreneurship model of e-business in the
context of the introduction of information and communication technologies. Journal of
Entrepreneurship Education, 22, pp.1-7.
Lo, F.Y., Huarng, K.H. and Rey-Martí, A., 2019. Entrepreneur subsidiary of business groups
from emerging markets: a multi-level perspective. International Entrepreneurship and
Management Journal, 15(2), pp.471-483.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South
Western Cengage.