Introduction to Business: Motivation at Tesco Jack Stores Case Study

This case study analyzes the application of motivational theories within Tesco's new discount store venture, Jack Stores. The assignment begins by introducing the concept of motivation and its importance in achieving organizational goals, particularly within the competitive retail landscape. It then delves into two key motivational theories: Maslow's Hierarchy of Needs and Adam's Equity Theory, explaining how each can be utilized to engage and retain employees in the Jack Stores context. The study provides a detailed breakdown of how Tesco can apply Maslow's theory by addressing employees' physiological, safety, social, esteem, and self-actualization needs. Furthermore, it explores Adam's Equity Theory, emphasizing the importance of fair treatment and equitable outputs to foster employee motivation. The case study also presents the merits and demerits of each theory. The assignment concludes by underscoring the significance of motivation in enhancing brand image, boosting productivity, and improving profit margins, thus providing valuable insights into effective business management practices. The assignment is based on the assignment brief provided by the university for the Introduction to Business module.

Introduction to
Business studies

Contents
INTRODUCTION...........................................................................................................................1
Theories of Motivation....................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Motivation is a process of encouraging employees so that they perform their assigned task
and roles in effective manner in term of accomplishing business goals and objectives. For this the
leader of the venture adopts different leadership styles and techniques to inspire workforce
(Ghauri, Grønhaug and Strange, 2020). This respective report is based on Tesco Plc which is a
retail firm and now it’s is going to open a discount store named Jack Stores. The document will
cover information about motivational concepts and merits or demerits of them.
MAIN BODY
Motivation is acknowledge as a important component that encourage employees to
execute task as per provided guidelines of the venture. When organisations consider efficient
measures to satisfy the requirement of employees, it creates a sense of trust in workers and they
lean to become more engaged to the firm. They perform well and help the firm in term of
accomplish its set business goals and objectives in effective manner on time.
Theories of Motivation
Tesco is a British retail sector British multinational organisation which has been leading
the domestic market over the course of time. It is felt by the top administration of venture that ay
by day the level of rivalry is increasing. There are number of competitors like LIDL and ALDI
which provide their commodities on discount pricing so they have large market and number of
consumers. So to gain competitive advantages, the management of Tesco has announced to
launch Jack stores in future. This kind of outlets deal with top retailer that already offer their
goods and services on discount prices. The administration of respective can used different
motivational concepts like Maslow hierarchy and Adams equity theory etc. in term of motivating
employees who are performing their roles and responsibilities in these kinds of stores.
Maslow needs hierarchy theory
It is one of the most effective concepts of motivation that is utilised to present the
requirement of the employees distressing the firm in term of a pyramid. This theory of
motivation can be considered by management of Tesco to encourage its employees for working
in Jack stores by satisfying their needs and demands (Opstad, 2018). The explanation of this
theory in term of needs regarding Tesco as below:
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Physiological needs- It include basic need of people related to food, clothes and shelter
that can be fulfil by providing a good pay and sufficient salary (Ahmed and Kabir, 2018). For
example, In Tesco, the management can offer effective to those employees who will work in
Jack stores so that they can survive appropriately in term of satisfying their basic needs.
Safety and security needs- This needed can be fulfilled by the management of Jack stores
by offering insurance and other medical amenities. If this needed will be satisfied then
employees feel safe and perform their duties and work for growth and development of company.
Social needs- In Tesco, the administration of company fulfil this need of Jack stores
employees by making open communication so that they can share their issues and complexities
with their seniors. If the workforce has proper support of employer then this need can be fulfil.
Esteem needs- This level of needs can be fulfil by the firm by providing proper respect,
esteem etc. to employees. In Tesco, the management rewarded employees by determining their
good execution in Jacks stores. The people who perform well are respected by other persons of
the organisation.
Self actualisation needs- This extent of need related to development and growth of
workforce. So in Tesco, the administration can provide training, learning and development
sessions so that workforce of Jack Stores can make development in their skills and knowledge. It
will help in developing them personal and professional level.
Advantages and disadvantages of Maslow Theory
Merits- This concept of motivation is easy and simple and can understand in effective
manner. It is dynamic as it expresses motivation as a changing attribute from one level to next.
Demerits-The main disadvantage of this theory is that is very complex to measure the
fulfilment which one gets after fulfilling each extent of requirements because it is subjective in
nature and deal with human minds.
Adam's Equity theory of motivation
It is other concept of motivation which is implemented by the firms to maximise the
morale of the employees of the company. This theory works on the postulations that company
should offer equal treatment to all employees (Quinlan and et. al., 2019). Jack Stores involves
making sure that the inputs of the employee that are made by them in term of working hours,
loyalty of the organisation and workforce commitment , are met with proper and appropriate
outputs such as reward, performance appraisal, incentives and many more. For instant, if the
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workforce is benefited in term of bonus, extra leaves, extra pay and incentives etc. then they feel
encouraged. In Tesco, the administration of the firm can ensure that the employees in Jack Stores
keep motivated at all time and implement their all efforts for the growth and success of venture.
It would pertain argument of supportive efficiency on the parts of employees to deal with
extensive rivalry in retail sector.
Advantages and disadvantages of Adams Equity Theory
Merits- This conception is capable to add to both theory and activity of encouragement
and also devises managers understand that equity motivate tends to be one of the effective
purpose of the employees of enterprise (Siltanen, 2020).
Demerits- It is difficult to evaluate the insight if the employee regarding inputs and
outputs ratio. This concept does not consider all motivation factors.
CONCLUSION
This has been summarised form preceding define information that motivation is an effective
process and activity of encouraging people of a company so that they can perform their work and
ask in effective manner and focus on accomplish their set objective in term of their effective
achievement. By using effective theory and concept of motivation an organisation can motivate
its employees so that they perform their job role in term of improving brand image, enhancing
productivity and increasing profit margins of the business venture in more appropriate manner.
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REFERENCES
Books & Journals
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Opstad, L., 2018. Success in business studies and mathematical background: The case of
Norway. Journal of Applied Research in Higher Education.
Ahmed, M.S. and Kabir, A., 2018. The Acceptance of Smartphone as a Mobile Learning Tool:
Students of Business Studies in Bangladesh. Malaysian Online Journal of Educational
Technology. 6(2). pp.38-47.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Siltanen, J., 2020. Locating gender: Occupational segregation, wages and domestic
responsibilities. Routledge.
Repko, A.F., Szostak, R. and Buchberger, M.P., 2019. Introduction to interdisciplinary studies.
SAGE Publications, Incorporated.
Online
Maslow's Hierarchy of Needs. 2020. [Online]. Available Through:
<https://study.com/academy/lesson/the-needs-theory-motivating-employees-with-
maslows-hierarchy-of-needs.html>.
Adams Equity Theory. 2020. [Online]. Available Through:
<https://www.toolshero.com/psychology/adams-equity-theory/>.
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