Business Marketing Management and Public Relations at TESCO Report

This report analyzes the leadership and management practices of TESCO, a leading UK supermarket chain. It begins by defining the characteristics of good managers and leaders, contrasting their roles, and providing examples of effective leadership and management within TESCO, such as the use of participative leadership and contingency management. The report identifies relevant academic concepts utilized by TESCO, including contingency theory and transformational leadership, and provides evidence of their success. The report then explores organizational structure, explaining various types, including hierarchical and flat structures, and focuses on TESCO's hierarchical structure. It evaluates the effectiveness of this structure in achieving business goals and objectives, emphasizing its role in clarifying responsibilities and facilitating communication. Finally, the report examines the role of management in planning, organizing, and evaluating venture performance, highlighting the importance of strategic planning and coordination to enhance organizational performance and achieve success in the retail industry.

BUSINESS MARKETING
MANAGEMENT AND PUBLIC
RELATIONS- 35171FBSG

Table of Contents
INTRODUCTION.....................................................................................................................................2
LEADERSHIP AND MANAGEMENT...................................................................................................2
1A- What makes a good manager............................................................................................................2
1B- What makes a good leader................................................................................................................2
1C- What are the main differences between managers and effective leaders...........................................2
1D- Some examples of good leadership & management within TESCO.................................................3
1E- What appropriate academic concepts on leadership & management do individual believe are being
utilized by TESCO..................................................................................................................................3
1F- Providing evidences to show management and leadership in supermarket in successful..................4
PLANNING, ORGANISING AND EVALUATING...............................................................................4
2A- Explaining what is meant by organizational structure......................................................................4
2B- Providing explanations with diagrams for varied types of organizational structures........................5
2C- Explaining specific structure for TESCO with diagram....................................................................7
2D- How effective is chosen organizational structure in contributing business achieve its overall goals
and objectives..........................................................................................................................................8
2E- What role do management play in relation to planning, organizing and evaluating venture
performance.............................................................................................................................................9
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Business marketing management and public relations are the two key components that
help a company to grow within particular market. The current assignment will be based on
TESCO, which is one of the most popular supermarkets in the UK. The study will explain what
makes a good manager and leader and differences between both of them. It will define the
examples of leadership and management & academic theories related to both term in the context
of TESCO. Furthermore, the report will justify mean of and types of organizational structures. It
will clarify effectiveness of chosen structure in regard to aim achievement and role of
management in the context of planning, managing and evaluating business performance.
LEADERSHIP AND MANAGEMENT
1A- What makes a good manager
When an individual may prioritize their work and efforts to fulfil their duties, they
become a good manager (Beenen and et.al., 2021). Bunch of capabilities, competencies and
qualities may contribute to makes a good manager, who may able to build a creative and
productive work culture at workplace where candidates may perform their role and help to
achieve strategic aims of companies, which is quite important to do so. The ability to deal with
any circumstance that may put negative impact on business, drive attention of individual towards
becoming a good manager.
1B- What makes a good leader
Honesty, emotions, humility, integrity and concern for others are the key qualities that
make a person a food leader. Each quality may drive their efforts to build a strong and productive
workforce at workplace that contribute in gaining competitive edge for brands and maximizing
the productivity of organizations (Fransen and et.al., 2020). The ability to help other people as a
team member to accomplish their task on time, is the main quality of individual which makes
them a good leader. They may support workers to reach their goals, without facing any issue and
challenge during overall process of aim achievement.
1C- What are the main differences between managers and effective leaders
Managers Leaders
The main difference between both roles is that While leader is responsible to implement each

manager is accountable to develop effective
plans and strategies.
plan and tactic at workplace in effective
manner.
Manager is able to concentrate on setting,
evaluating and achieving aims as well as
objectives.
On the other hand, leader is capable to focus
on setting aims and drive the attention of
staffs towards their achievements.
They may have people who follow their rules. While, they may have individual who follow
their directions and suggestions.
1D- Some examples of good leadership & management within TESCO
TESCO is one those leading supermarkets in retail industry that had builds its strong
brand image in market and gained the attention of trustworthy customers. Leader and manager
within organization in order to achieve aim may use effective leadership and management styles.
For example, within supermarket, participative leadership style may utilize, which made leader
capable to support other in systematic manner (ADIGÜZEL, ÇAKIR and KÜÇÜKOĞLU, 2020).
Just like this, manager may also utilize particular form of management. For instance, they may
use contingency style that help to enhance organizational performance even better than other
supermarkets.
1E- What appropriate academic concepts on leadership & management do individual believe are
being utilized by TESCO
In the world of business, there are several concepts and theories available that utilized in
organization. Contingency, human relation, administrative theory by Henri fayol, and scientific
theory by Frederick W. Taylor are included in category of management concepts. Contingency
and human relation as management theories is perfect to use and being used by Tesco, which
enable manager to deal with conflict management and other situations that may put negative
impact on performance business as well as workers who perform at workplace to achieve set aim
of venture. Chosen management concept may drive the attention of manager towards accepting
appropriate methods, which they may utilized according to situations. Contingency management
theory allows them to make decision as per the need and environment, because their judgement
may directly affect employees as well as organizational performance and productivity
(Yazdanmehr, Ramezani and Aghdassi, 2020).

Transformational, transactional, participative and situational are those academic theories
that related to leadership term. Among these participative and situational concepts are being
utilized by TESCO in effective and systematic manner to drive the sales of its venture at top and
more than the other companies that has also operated in retail industry (Schyns, Kiefer and Foti,
2020). These two are the best and most effective concepts that organization may use, which
made it capable to gain competitive edge and be competitive within sector opposite to rivals.
Above theories on leadership and management as academic concepts are suitable for
organizational progress.
1F- Providing evidences to show management and leadership in supermarket in successful
TESCO as a well-known supermarket chain in the nation may contribute to enhance the
customer’s satisfaction and make purchase easier for everyone, which is an amazing initiative
that it may do. Everything is possible for company just because of having effective leadership
and management style that leader and manager at work area may utilize in systematic and
appropriate manner. For example, with participative leadership style, leaders at workplace may
support stakeholders to motivate and encourage existing as well as new workers who are capable
to maximize the performance of brand and allow venture to sell quality products on time without
any delay which may put negative impact on business image or reputation in market.
Furthermore, along with this manager within organization may take initiative to manage
venture performance and activities related to it by using contingency style of administration,
which enable them to do so and make efforts to keep everyone productive at workplace that is
essential for TESCO success in retail sector. It may give a lot of advantages to them in term of
obtaining desire outcomes such as effective solutions of current issue (Victer, 2020). It is suitable
in situation of change in company in form of driving attention of manager towards understanding
existing circumstance, which they may handle by taking right decision and considering needs
that is also essential for them to consider as it affect whole working environment of supermarket,
where diversity in term of diversify workforce may implement.
PLANNING, ORGANISING AND EVALUATING
2A- Explaining what is meant by organizational structure
Organizational structure is defined as a strategic way or approach by which a company
may conduct varied activities such as divide roles, organized plan and coordinated business

functions. It also refers to a system that clearly outlines how some activities such as planning,
etc. may direct to achieve set objective and aims of a firm and also specify how essential data
flows between different extents within business, in order to reach at expected outcomes (Paus,
2021). In the corporate world, there are several kind of organizational structure may accessible
that any firm whether it is small or large may utilize appropriately.
2B- Providing explanations with diagrams for varied types of organizational structures
Hierarchical organizational structure-
It is the most commonly used structures by the organizations that allow them to create a
layer of administration. In each level of this format, many employees perform together at same
workplace. It allows management to flow information in effective and appropriate manner,
which people may understand and perform accordingly (Four Basic Elements of Organizational
Structure, 2019).
Flat organizational structure-
With this form, a company may attempt to disrupt common top-down management
system. It refers to a format with few or no extents of administration between workers and

management level. This structure may raise each worker’s accountability inside the firms and
reduce access management layers to enhance communication and coordination.
Divisional infrastructure of companies-
It made firms capable to divide groups of effective and productive workers into a form of
division, who are unable to achieve business aims and gain competitive edge for brands. Each
division may encompass all essential assets and functions within it to assist that item line and
target market.
Matrix organizational structure-

It is one of those workplace formats in which candidates report to more than one
managers and lead by leaders to be productive and accountable for goal achievements. For
instance, a work may have a main manager they report to and one or more for whom they
perform under.
2C- Explaining specific structure for TESCO with diagram
TESCO effectively use hierarchical organizational structure to clarify roles and
accountabilities of individual person who may work with it and effort to gain competitive
benefits for the brand. At each of its store, organization many have regional and store manager,
whom under food and non-food trading managers may perform their duties in effective and
systematic manner just to make assure that everyone at workplace may do their work on time or
not. Under these three managers more responsibility holders may perform who may have power
to lead a team of talented people. With this organizational structure firm may lead to increase its
sales.

Figure 1: Organizational structure of TESCO
(Source: TESCO COMPANY ORGANISATIONAL STRUCTURE, 2017)
2D- How effective is chosen organizational structure in contributing business achieve its overall
goals and objectives
For purpose of aim achievement, it is important for manager to specify roles and
responsibilities of each candidate according to which they may perform and conduct activities. It
is possible when then choose and use appropriate organizational structure, such as hierarchical
because it clear lines of reporting and authority within venture and clearly comprehend worker
duties. This form is especially available for large companies just like TESCO as be clear paths
and development concepts which can encourage staffs to focus on aim achievement and drive
their attention towards doing so in systematic way (Arán Filippetti and Krumm, 2020). With
hierarchical organizational structure supermarket management may segregate level of workers
where they may work and concentrate on achieving organizational aim that is important for
them. It has layers of management, which each manager and leader may attempt to manager by
providing appropriate directions and suggestions to every worker that made them able to gain
expected results. With this form of working format, administration may often utilize top-down
method with a long chain of command. It allows manager to handle the performance of varied

functions from marketing to operation that may divided in form of layer. It made them capable to
measure or monitor their work and determine where further improvement is requiring among
each, which help to achieve strategic goals of business.
2E- What role do management play in relation to planning, organizing and evaluating venture
performance
Management is consider as set of effective practices and activities which a manager may
use to enhance organizational performance and increase operational effectiveness. Each activity
management may use to play vital role in relation to particular element such as planning. For
example, in term of planning, administration may anticipate potential issue or growth chance and
then design appropriate plan which they use to deal with problem (Suriyanti and et.al., 2020).
Furthermore, they efforts to coordinate with other people at workplace to make effective plan
regarding performance management and enhancement which is quite important and beneficial
for brand success within retail industry.
Management may play crucial role in relation to organizing as function of administration,
in term of making arrangement of each activity and essential resource that workers may use to
achieve aims and reach at expected outcomes. It makes them capable to arrange everything what
candidate may need to do their job in term of training and development sessions. Moreover, just
like this, they may play significant role in the context of evaluating venture performance by
measuring profits margin which is important to do so. It helps them to take action after analysis
regarding increase profitability of company.
CONCLUSION
From above analysis, it has been concluded that by using qualities and skills manager and
leader has contributed in success of company. Furthermore, by performing their roles within
organization, they enhanced the productivity and performance level of business with hierarchical
structure. By conducting effective activities, management has obtained positive outcomes.

REFERENCES
Book and Journals
ADIGÜZEL, Z., ÇAKIR, F.S. and KÜÇÜKOĞLU, İ., 2020. THE EFFECTS OF
ORGANISATIONAL COMMUNICATION AND PARTICIPATIVE LEADERSHIP
ON ORGANISATIONAL COMMITMENT AND JOB SATISFACTION IN
ORGANISATIONS. Business & Management Studies: An International Journal. 8(4).
pp.829-856.
Arán Filippetti, V. and Krumm, G., 2020. A hierarchical model of cognitive flexibility in
children: Extending the relationship between flexibility, creativity and academic
achievement. Child Neuropsychology. 26(6). pp.770-800.
Beenen, G. and et.al., 2021. The Good Manager: Development and Validation of the Managerial
Interpersonal Skills Scale. Frontiers in Psychology. 12. p.515.
Fransen, K. and et.al., 2020. Making ‘us’ better: High-quality athlete leadership relates to health
and burnout in professional Australian football teams. European journal of sport science.
20(7). pp.953-963.
Paus, A., 2021. Human smuggling at EU-internal transit points: strengths of a disorganised
illegal market and how to effectively reduce it. Global Crime. pp.1-35.
Schyns, B., Kiefer, T. and Foti, R.J., 2020. Does thinking of myself as leader make me want to
lead? The role of congruence in self-theories and implicit leadership theories in
motivation to lead. Journal of Vocational Behavior. 122. p.103477.
Suriyanti, S. and et.al., 2020. Planning Strategy of Operation Business and Maintenance by
Analytical Hierarchy Process and Strength, Weakness, Opportunity, and Threat
Integration for Energy Sustainability. International Journal of Energy Economics and
Policy. 10(4). p.221.
Victer, R.S., 2020. Connectivity knowledge and the degree of structural formalization: a
contribution to a contingency theory of organizational capability. Journal of Organization
Design. 9(1). pp.1-22.
Yazdanmehr, E., Ramezani, Y. and Aghdassi, F., 2020. Teacher Leadership and Conflict
Management in EFL Classroom in the Light of the Contingency Theory of Human
Resource Management: An Interdisciplinary Study. Theory and Practice in Language
Studies. 10(8). pp.916-927.
Online
Four Basic Elements of Organizational Structure. 2019. [Online]. Available Through: <
https://smallbusiness.chron.com/organizational-structure-its-functions-3722.html >
TESCO COMPANY ORGANISATIONAL STRUCTURE. 2017. [Online]. Available Through: <
https://www.orgcharting.com/tesco-company-organisational-structure-chart-example/>