Unit 1 Business Environment Analysis: Tesco's Macro and Micro Factors

This report analyzes the business environment of Tesco, a major UK retail company, focusing on the impacts of macro and micro factors. The report begins with an introduction to the business environment and the chosen company, Tesco. The main body of the report consists of three key sections. The first section evaluates the macro environment using PESTLE analysis, detailing the positive and negative impacts of political, economic, social, technological, legal, and environmental factors on Tesco's operations. The second section performs a SWOT analysis of Tesco, identifying its key strengths and weaknesses, and exploring their interrelation with external macro factors. The third section evaluates the impact of both macro and micro factors on Tesco's objectives and decision-making processes. The report concludes with a summary of the findings and includes a list of references.