This report provides a comprehensive analysis of Tesco's marketing management, covering its industry background, market positioning, and unique selling proposition. It delves into internal and external marketing audits, including PESTLE and SWOT analyses, to assess market attractiveness and growth potential. The report examines Tesco's marketing mix, including the 7Ps, to identify gaps between its current strategies and the external environment. It highlights Tesco's sales promotional activities, such as the Clubcard, free gifts, and point-of-sale materials, as key differentiators. Furthermore, the report discusses Tesco's business plans, including accessibility, diversification, brand positioning, customer acquisition, and awareness strategies. The analysis also includes the influence of political, economic, social, technological, environmental, and legal factors on Tesco's performance. Overall, the report offers insights into Tesco's competitive advantages and its ability to adapt to the changing market landscape.