This report provides a comprehensive analysis of Tesco's strategic marketing approach, focusing on a campaign to introduce organic products. It includes a market analysis using Porter's Five Forces and SWOT/PESTLE frameworks, customer and stakeholder analysis, and identification of key strategic marketing objectives. The report details the campaign strategy, outlining the strategic goal, market opportunity, target audience, and general messaging. The RACE model is applied to structure the campaign roll-out, with specific channels identified, a GANTT chart provided for activity planning, and a budget allocated. Key Performance Indicators (KPIs) are defined to measure the success of the campaign, and recommendations are offered to enhance the marketing efforts. This document can help students understand the application of marketing principles in a real-world business context. Desklib provides students with access to similar solved assignments and past papers.