FY028: Tesco Business Expansion Project: Market Entry Strategies

This project analyzes Tesco's international expansion, focusing on opening 50 new stores in developing nations. It explores the theme of business expansion using various strategies, including current trends in the retail industry. The project considers background information on Tesco's competitive advantages, and the importance of the right strategies to improve its brand image at an international level. The main aim is to adopt the best possible market entry approach. The research question focuses on market entry strategies to minimize risks, and the project includes an introduction, main body (trends in retail and organizational analysis), recommendations, and conclusion, along with references to support the analysis. The project utilizes inquiry-based learning to understand the business development and retail strategies.

FY028: Inquiry Based Learning Project
Complete the following sections:
The title of my project is:
To expand the business of Tesco at international level through opening 50 new
stores in developing nations.
The theme and some background information:
Theme: Business expansion of Tesco with the help of diff erent trending unique
strategies (including current trends) that has helped organisati ons in operati ng
successfully among targeted Internati onal markets (Siayah, Seti awan and Van
Bee, 2019).
Background information: Over the years, every single business organisation is looking
forward to expand its business among different areas but it has become hard for them to
perform the same due to rise in competition. Tesco, which is one of the crucial organisation
of United Kingdom comes under big four supermarkets has decided to expand its business in
order to gain the opportunities which has been recently identified by them (Makar and
Fielding-Wells, 2018). This will not only help Tesco to sustain in the market for a longer
period of time, but will also enhance the chances of getting ample number of competitive
advantages to become one of leader of the retail industry at international level.
Reason for choosing this theme:
What makes this theme parti cularly relevant or useful at this ti me for you or for
others studying your degree subject or working in a related industry?
Specific reason behind choosing this particular theme was that, Retail industry at
international market is continuously improving considering different range of strategies in
order to target customers at international level (Khalaf, 2018). The same way, Tesco has also
taken into consideration of ample number of strategies to that customer base can easily get
improved. With the help of right strategy and implementation of it at the correct time will
not only help company in reaching to its heights of the success but it will also so developed
its existing brand image at international market (Frank and Stanszus, 2019).
Aim: To adopt the best possible market entry approach in order to open 50
stores at international level for business expansion.

What is your research questi on?
 What are the market entry level strategies to enter a whole new market, which may also
help in reducing the risks present in the market?
How the aim will be achieved:
INTRODUCTION
MAIN BODY
Trends in retail
Analysis of organization
Recommendations
CONCLUSION
REFERENCES
Siayah, S., Setiawan, A. R. and Van Bee, J. L., 2019. The Impact of Inquiry Based Learning
Implementation In Indonesia to Secondary School Student’s Achievement.
Makar, K. and Fielding-Wells, J., 2018. Shifting more than the goal posts: developing
classroom norms of inquiry-based learning in mathematics. Mathematics Education
Research Journal. 30(1). pp.53-63.
Khalaf, B. K., 2018. Traditional and Inquiry-Based Learning Pedagogy: A Systematic Critical
Review. International Journal of Instruction. 11(4). pp.545-564.
Frank, P. and Stanszus, L. S., 2019. Transforming Consumer Behavior: Introducing Self-
Inquiry-Based and Self-Experience-Based Learning for Building Personal
Competencies for Sustainable Consumption. Sustainability. 11(9). p.2550.