This presentation provides a comprehensive analysis of Tesco's innovation strategies, focusing on enhancing market share through various methodologies. It identifies Tesco's need to improve its market share and explores product-driven, physical, and virtual methodologies. The presentation outlines a plan for implementation, including environmental scanning, skill development, process improvement, and marketing campaigns. It emphasizes the importance of regularly assessing innovation strategies through KPIs, benchmarking, and balanced scorecards. Additionally, the presentation includes an innovation audit methodology, discussing potential issues, solutions, and recommendations. The conclusion highlights the importance of innovation in launching new products and services to achieve business goals. The presentation aims to provide a detailed overview of the strategies Tesco can use to maintain its market share and attain sustainable success.
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