This presentation examines Tesco's market strategies within the context of the competitive supermarket industry. It begins with an introduction to the sector, followed by an analysis of current trends and Tesco's performance since October 2015. The presentation includes a comparison of the financial performances of Aldi and Lidl, key competitors, and incorporates a SWOT analysis to identify Tesco's strengths, weaknesses, opportunities, and threats. Recommendations are provided for improving Tesco's market strategies, focusing on customer relationships and competitive advantage. The presentation concludes with a summary of the findings and references relevant sources, offering insights into Tesco's position and potential for growth in the retail market.
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