Marketing Essentials: Tesco's Functions, Mix, and Plan for Success

This report provides an in-depth analysis of marketing essentials within the context of Tesco, a major global retail brand. It examines the roles and responsibilities of the marketing function, highlighting its interrelationship with other departments like finance, sales, HR, and R&D. The report details how marketing at Tesco focuses on brand management, campaign execution, promotional strategies, and innovative content creation via social media. A comparative analysis of Tesco's marketing mix (place, product, people, packaging, physical evidence, and promotion) against competitor Sainsbury's is presented, revealing strengths and weaknesses. Furthermore, the report outlines the importance of a well-structured marketing plan for Tesco to maintain its competitive edge, emphasizing strategic decision-making and adaptability in the business environment. This document is available on Desklib, where students can find a wealth of study resources, including past papers and solved assignments.

Marketing Essentials

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
Role and responsibilities of marketing function..........................................................................4
Interrelationship of marketing function with other functional departments................................5
TASK 2............................................................................................................................................7
Marketing mix factors comparison..............................................................................................7
TASK 3............................................................................................................................................9
Marketing plan.............................................................................................................................9
CONCLUSION..............................................................................................................................12
REFRENCES...............................................................................................13
INTRODUCTION
Marketing essentials can be understood as one of the highest developed parameter into
business word through which wide innovation is developed within company business framework
and to gain wide functionality programmed further for large profitability and goals. Tesco is one

of the biggest retail brand within global industry offering wide range of innovative products,
services with high quality metrics to pertain onto synergy of innovation and high tech use of
latest technology among all functional operations. The report develops further analysis of
interrelationship of marketing with other department functions to attain wider profitability goals
and innovative supply for technical advancement among all paradigms. Report also examines
marketing mix factors where comparison with other companies’ highlights procedure functional
potentiality to target for viable metrics. Report further discusses formation of marketing plan
which will enable Tesco to build strong place of higher innovative marketing standards with
wide flexible business decisions for gaining competitive place among business avenues (Proctor,
2020).
MAIN BODY
TASK 1
Role and responsibilities of marketing function
Role and responsibilities of marketing function can be understood with the fact that it is
one of the most important parameter through which new fundamental wider goodwill among
consumers can be established among business operations. The key roles and responsibilities of
marketing functions at Tesco are:
 Defining and managing goodwill of brand: Marketing at Tesco is focused to bring on
stronger innovative services with high quality standards which enables to define stronger
goodwill of brand among national and international levels globally. Strong innovative
marketing practices further bring on wider synergy of goodwill as it promotes continuous
viable position metrics through which keen promotional tools are developed and further
adds onto defining brand name among business avenues. The management of goodwill is
highly correlated with innovative marketing strategies and stresses high control onto
which consumers enhanced services can be leveraged further.
 Conducting campaign management with innovative marketing factors: Tesco with
conducting effective marketing campaigns and high innovation criteria will be able to
productively develop long term position of profitable working paradigm by using large
online media services and digital space among business operations (d'Alessandro, Winzar

and Zikmund, 2020). Marketing function holds the role to campaign the management and
wide range of products, services among customers who look upon having high quality
paradigms and technical advancement among services.
 Producing marketing and promotional strategies: Tesco marketing function is also
effectively correlated to bring on effective marketing and promotional strategies to
surface wide networking among business operations with use of digital media and
technical advancement among wide rational tools through which new levels of profits can
be attained among business operations. The promotion of all goods and services by Tesco
is done to bring before wide networking parameters where consumer preferences are
effectively build on to potentially enhance continuous innovation at all levels. The brand
being one of the most recognized effective brand among retail goods industry has been
widely active to bring on keen synergy of innovation and yield onto larger roles of
stronger marketing factors with which it can also be analyzed that evocative marketing is
enabled to bring on functional efficiency.
 Creating innovative content with monitoring and presenting work for evocative
presentation through social media: This is one of the most important functional role of
marketing department to program out wider effective new roles and operations under
which new rational goals are targeted to bring on reflective higher competitive innovation
through which keen profits can be targeted among consumer’s market share
(Charlesworth, 2020). Tesco highly stresses to use social media channels and yield onto
usage of social media promotional tools through which new digital media presentation is
built which not only enhances goodwill of brand globally but also builds new synergy of
advanced innovation. The brand has also taken continuous steps of large functional
effective programming and strong range of marketing to reach onto new synergy of
efficiency through which wider scale services can be enabled.
These marketing functions enable us to analyze wider role and responsibilities of
marketing department at Tesco where the brand effectively uses new rational goals which also
adds onto new rational goals of marketing avenues within competitive business world.
Interrelationship of marketing function with other functional departments
The marketing function is one of the most important department role which forms the base
for programming wider goodwill levels among consumers marketing segments and to effectively

program out higher revenue levels among business operations to actively work onto larger levels
of company innovation. There is also high level of correlation among business operations where
the role of marketing is highly crucial to bring on determinants of effective outputs and yielding
onto fundamental goals of brand marketing. Interrelationship of marketing with other functional
units at Tesco as follows (Andersen, Weisstein and Song,2020).
 The marketing department function is highly connected with wider working segments
and functional roles of technical advancement which operates with connective business
decisions to gain assessment of how much capital will be undergone for the new end
marketing investment levels This enables brand to be specifically operating with high
cost effective business decisions to gain new synergy of innovation and also to program
out higher metrics and effective marketing paradigms. Finance department have the wide
role to program out productive innovation and continuously yield onto new networking
parameters for gaining cost effective use of digital media marketing where Tesco aiming
to bring on new synergy of innovation can pertain onto higher levels of ethical developed
marketing standards and to attain stringent focus for gaining wider profitability among
consumer goodwill arenas.
 Tesco marketing department functions are also highly correlated with sales department
functions to keep wide control onto larger new marketing phenomenon functional roles
are able to segment business decisions for gaining wider quality outputs of marketing
functional targets (Vitorino, Lisboa and Antunes, 2020). The sales department also
assists highly to project out how much are the profits coming up with the varied
marketing and promotional tools worked among business avenues and to factorize high
end growth working segments which will further aid onto new technical advancement.
The sales department also functionally works with best metrics which enables to monitor
consumer large preferences, new skills and strategies through which new consumer target
markets can be reached and worked on with best rational focus to utilize new marketing
department targets.
 Tesco being one of the biggest retail brand highly stresses to use best skilled employees
who hold expertise and experience to work into competitive marketing business world
where there is wide demands to bring on creative strategies of evocative marketing and to
attain stringent control on profitability paradigms. Human resource department here

plays important role and function which are also effectively connected with the marketing
department to attain stronger working paradigms where profitability is also high
pertaining onto large roles among meeting the marketing targets. Tesco connection
among marketing functional units and HR department role enables us to analyze how
employing talented team employees within marketing and promotional departments are
one of the most important functional tool through which brand can bring on new profits
and higher quality ends goals (Kasilingam and Thanuja, 2020).
 Tesco to combat with wide competitive retail brands has to actively use on the digital
new media tools, technology induced marketing where there is wider scope to enter into
untapped countries segments with effective promotional strategies. This enables us to
analyze that marketing department is highly correlated with research and department
function to work on with continuous new consumer market preference tools where
innovation is high and also the force of developed synergy of competitive ends in
marketing is targeted to bring on wider rational goals of advancement within the retail
industry. The R&D department connection with retail industry marketing factors can be
analyzed with the new force of innovation which is undergone for gaining new reflective
working force through which new determinants can be set by Tesco.
These interrelationships of marketing department with various functional units at
Tesco enables us to analyze how new profitable goals are targeted by brand within the
world levels where retail industry is facing high competitive levels among each other.
TASK 2
Marketing mix factors comparison
The marketing mix are the factors through which company programs out higher synergy
of advancement along with continuous innovation to program out evocative marketing strategies
which aims to deliver wider rational outputs coming onto innovation among set business world
scenario pertaining onto competitive edge benchmarks. The retail industry is going under wide
transformation with wide innovation undergoing creative utilization of marketing mix paradigms
pertaining onto stronger synergy of advanced functionality. Tesco faces high competition with
Sainsbury brand which has also been highly emerging as competitive brand with innovative
marketing and promotional strategies which not only integrates innovation among wider levels

but also has been successfully working onto consumer preference services. Comparison of both
companies marketing mix enables us to analyze various paradigms which are as follows (Duggal,
2020).
 Place: Tesco plays wide stress on the pace factor where the stores are situated among
wide arenas, countries within the world which has effectively marketed wide parameters
of continuous innovation and advanced services pertaining onto large comfortable levels
among consumers. Sainsbury on the other hand has limited presence within the place
factor within the global levels where it can be seen that brand is not actively working as
compared to Tesco for effectively programming its place factor among business
operations. The place factor enables to gain strong place among consumers which are
further pertaining ono new rational goals for gaining stronger profitability levels and
consumer goodwill.
 Product: Tesco product factor within the marketing mix can be understood as one of the
most innovative parameter for gaining stronger technical advancement among quality
standards and to effectively target onto working with goals to gain higher effective
marketing mix. Sainsbury on other hand has low quality factors and innovation among
all products within the portfolio, through which it can be analyzed that brand has been
unable to develop strong place among consumers as compared to Tesco (Vokoun and
Píchová, 2020).
 People: Tesco works with the best skilled employees who are trained and ethically
working with management levels where quality factors among products production and
services delivery among consumers are worked on with high efficiency among all
paradigms. Sainsbury on other hand need to work onto wider scope of networking with
talented employee’s recruitment who are adaptive to changing working scenario with
dynamic skills but also enable best customer satisfaction services within stores and within
online markets. Packaging: Tesco packaging of products within marketing mix is highly attractive and
focused to bring on advanced services which enables to build goodwill of brand within
world levels among wide range of consumers (Lee,Lee and Garrett, 2019). Tesco brand
packaging is focused to be technically working with wide innovation and creative factors
to work onto with new rational goals which has been strongly working onto with high

creative advertising synergy. Sainsbury on other hand has less appealing packaging
where there is less attractiveness within the packaging and also consumers functional
approach of innovative marketing is not competitively as in accordance with Tesco.
 Physical evidence: The physical evidence within the marketing mix is highly focused to
bring on diverge functional paradigms pertaining onto high efficiency within the
infrastructure, stores availability where Tesco aims to be one of the best retail brand
which is widely situated globally among various countries. Sainsbury on other hand has
less physical evidence among the stores and also the market is highly limited and yet to
develop its presence within consumer market where the competitive factors are highly
lacking.
 Promotion: The promotion mix being one of the most important factor of marketing mix
develops wide analysis of how Tesco focuses the usage of social media channels and
direct online levels of marketing with websites where brand focuses to bring on advanced
promotional tools of innovative marketing (Lučić, Dabić and Finley, 2019). The
promotion mix factors enable to develop high advanced step where innovation works
onto stronger rational levels to attain new rational goals and productive sales target.
Sainsbury on other hand has less attractive promotion tools with less innovation
fragmented at all levels which pools out the fact the company has been unable to bring
before new promotional segments where brand needs to work on the wider technical roles
of promotion mix paradigms.
 Price: The price factor within marketing mix is focused to bring on wider new rational
goals to attract people from the wider segments where consumer price affordability is
taken care of for gaining on new levels of effective market factors and proposed synergy
of advanced services. The price factor of Sainsbury company enables us to analyze that
brand has to work on this respect which will enable wider consumer goodwill along with
continuous innovation.

TASK 3
Marketing plan
The marketing plan is one of the most important business segment decision which
enables to develop wider scope for future progressive business decisions pertaining onto larger
levels of innovation where Tesco aims to enter into untapped countries segments within
competitive retail industry whose new edge fundamental developments work as an active
functional parameter.
AIM: Tesco aim to develop wider innovative marketing structure and digital media strategies for
entering into global competitive world and developing strong presence within untapped countries
business segments.
Vision: Tesco works with vision of high innovation and qualitative production, marketing
techniques to develop large scale competitive developments, attract new segments of consumer
market share and yield onto new rational goals through digital marketing channels.
Marketing objectives:
 Tesco marketing objectives are framed to bring on developed innovative marketing
operations with use of social media marketing which holds wide business expansion
opportunities within global business world scenario where retail industry are facing high
competition levels (Zameer, Wang and Yasmeen, 2019).
 Tesco marketing objectives are technically focused to bring on new levels of effective
marketing structure where business services are worked on with continuous levels of high
grade technical development through which new synergy of innovation can be enabled.
SWOT:
Strengths:
 Tesco possess high consumer goodwill and brand developed fundamentals through which
it has established strong presence among world consumers.
 Tesco also has wide products portfolio range due to wide investment capital which works
as one of the biggest asset.
Weakness:

 Tesco faces weakness of changing consumer preferences, low innovative technology and
less use of digital media within present working scenario.
Opportunities:
 Tesco has wider business expansion opportunity by entering onto international untapped
countries arenas, with use of social media and wider marketing channels to promote
innovation.
Threats:
 Tesco faces threat from varied external business factors which are widely changing with
dynamic advancement among operations which may decrease goodwill among world
levels where there are wide brands coming up in retail industry.
STP:
 Segmenting: Tesco will segment its consumers among business operative channels
through social media analysis where they can be divided among categories of their
preferences.
 Targeting: Tesco aims to target consumers market share with high innovative customized
services focused to bring on new rational goals and technical advanced services through
which profitability can be enhanced further (Lee and Falahat, 2019).
 Positioning: Positioning will focus to bring on best metrics of positioning high
competitive place among business world where the synergy of innovation builds on the
higher yield of keen developed synergy of marketing.
Marketing competitor analysis:
 Tesco faces high completion from amazon company where company has been using
effective social media marketing factors to promote wide supplies of groceries, high
quality consumer goods and supplies which rationally works onto building competitive
market position for Tesco. Amazon company has been innovatively using social media
tools to be actively working with social media channels for reaching wide consumer
targets which will enable to develop strong competitive place among all business
operators.

 Tesco also aims to be highly advanced and competitively working on with new
innovative marketing tools and also potentially use of digital media space for gaining
higher competitive benchmarks. The M&S Food and groceries department also is gaining
wide space among consumer preferences due to evocative innovative promotion
techniques, where Tesco is still lacking behind to be working on with best innovative
paradigms (Na, , Kang and Jeong, 2019).
Marketing mix: Tesco with use of new strategic planning and effective management within
marketing mix factors which is highly stressed to potentially use large innovative promotional
practices and innovative marketing techniques through which keen synergy of consumer oriented
services can be attained. Price, place, promotion, price, product, packaging and physical
evidence being the 7PS of marketing mix enables to keep stringent control on how company
plans fu5rehr investment and innovative marketing mix paradigms.
Budget: TESCO has set the budget of 500,000 pounds where company will invest this capital to
bring on new innovation technology within its marketing campaign globally and works on to
targets for gaining wider strong place among competitors.
Monitoring and control analysis: The company will use google analytics and social media
handles to keep wide monitor and control onto how the various new marketing segments are
going under usage where it will also check that brand is able to leverage higher consumer
goodwill. The profitability and outputs generated from the various marketing channels which are
newly formed to keep strong control onto how rationally new working criteria has been working
on.
CONCLUSION
The report can be concluded with detailed explanations on how effective marketing
essential strategies work as one of the biggest factors for gaining stronger place within
competitive business world where retail industry is widely going under strong factors of
innovative marketing strategies. TESCO is one of the best retail company known within global
industry where report concludes the wide importance of marketing function within company and
how it has built wide competitive place (Efrata, Radianto and Budiono, 2019). The report

concludes interrelationship of marketing with wide functional departments where brand focuses
to attain strong synergy of advancement among all operations to develop quality standards.
Report concludes that marketing mix is one of the most important business segment where focus
is towards gaining effective marketing paradigms for gaining wider technical progression and
further there is conclusion of marketing plan formulation to attain new working rational goals
through which new determination to work onto productive targets.

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