Tesco: Analyzing Globalisation's Impact on Marketing Functions

This project examines the positive economic, cultural, and ethical impacts of globalisation on the marketing functions of Tesco, a major retail sector business. The project includes a detailed project management plan encompassing cost, scope, time, quality, communication, risk, and resources, alongside a Gantt chart and work breakdown structure. It involves small-scale research using both qualitative and quantitative methods to meet the aim and objectives, followed by analysis of research data using appropriate tools and techniques. Recommendations are communicated based on research results and data analysis to draw meaningful conclusions. Furthermore, the project reflects on the value of undertaking research to meet stated objectives, drawing from personal learning and performance. The research questions address the understanding of globalisation's framework, the identification of influential factors, and the assessment of relationships between economic, cultural, and ethical considerations within Tesco's marketing functions. The project uses a case study approach to provide a comprehensive analysis of globalisation's effects on the retail sector.

Managing a successful
business project

Table of Contents
Topic: To analysis positive economic, cultural and ethical impacts of globalisation on different
marketing functions in retail sector business – A Case Study on Tesco.........................................4
LO 1.................................................................................................................................................4
P1 Project aim and objectives.................................................................................................4
P2 Produce project management plan which covers cost, scope, time, quality, communication,
risk and resources...................................................................................................................5
P3 Gantt chart and work break down structure with time frame and stages of completion...6
LO 2.................................................................................................................................................8
P4 Carry out small scale research with applying qualitative and quantitative research methods
to meet with aim and objectives.............................................................................................8
LO 3...............................................................................................................................................14
P5 Analysis research and data using appropriate tools and techniques................................14
P6 Communicate appropriate recommendations from results of research and data analysis to
draw meaningful conclusion.................................................................................................16
LO 4...............................................................................................................................................17
P7 Reflect on the value of undertaking research to meet with stated objectives from own
learning and performances...................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................20
Project Log Book...........................................................................................................................22
Performance Review Template......................................................................................................25
Performance Review............................................................................................................26

Topic: To analysis positive economic, cultural and ethical impacts of
globalisation on different marketing functions in retail sector business – A
Case Study on Tesco.
LO 1
P1 Project aim and objectives
Background of the study
In marketing functions of globalisation business, there are several factors influence to
retail sector enterprise. With this regard, economic factors need to be taken into account to
determining current and expected future value of the retail sector enterprise. In globalisation,
there are several factors exists that positively impact on Tesco such as interest rates, government
policy, costs, taxes, etc. Furthermore, changes in marketing rules of different countries also
create major impact on functioning of the business. In addition to this, culture encompasses set
of belief, moral values, traditions, laws, etc. (Johnston, 2015). In marketing functions of
globalisation, when business deals in international areas, different elements create impact. For
instance, local languages, knowledge affect heritage and history of communities. Along with
this, many individual factors affect to particular person's ethical behaviour at work with
knowledge, values, personal goals, morals, etc. Values can be define as individual judgement or
standard which create impact of globalisation on different marketing functions (Morrison, 2015).
Rationale of the study
In order to conduct present study, positive influence of economic, cultural and ethical
impact has been analysis of globalisation on marketing functions. As a result, understanding of
different factors has been successfully assessed which impact on operations and functions of
Tesco. In this consideration, it can be stated that marketing functions of the business has been
successfully expanded that helps to attain overall goals and objectives in appropriate manner
(Scott, 2016). Moreover, ways also find to increase marketing functions with globalisation
activities at workplace of retail sector enterprise.
Aim and objectives
Aim: To analysis positive economic, cultural and ethical impacts of globalisation on different
marketing functions in retail sector business – A Case Study on Tesco.
Objectives

 To understand the framework and concept of economic, cultural and ethical impact of
globalisation in retail sector business.
 To identify factors that influence positively on globalisation on different marketing
functions in Tesco.
 To assess relationship between economic, cultural and ethical consideration with
different marketing functions of retail sector enterprises.
 To recommend ways to promote globalisation activities with marketing functions in
Tesco.
Research questions
 What do you understand the framework and concept of economic, cultural and ethical
impact of globalisation in retail sector business?
 What are the factors influence globalisation activities of Tesco?
 How to assess relationship between economic, cultural and ethical consideration on
several marketing functions of the business?
Scope and purpose of project
Present research has scope to analysis positively impact of economic, cultural and ethical
impact of globalisation on retail business. In this regard, different ethical, cultural and
economical elements has been understood that assists to focus on several marketing functions of
the business. Furthermore, it also assists to create successful relationship between different
elements and it influences to Tesco.
P2 Produce project management plan which covers cost, scope, time, quality, communication,
risk and resources
In project management plan, following are certain tools included that assists to gain
success in the business with different elements: Cost: In order to accomplish desired results, it can be stated that cost is the amount which
undertaken to develop successful project management plan. On each activity of the
business, cost has been set which helps to accomplish targets in systematic manner
(Rathod, 2017). Scope: Furthermore, present study has wide scope to analysis, positive economic, cultural
and ethical impact of globalisation on marketing functions of Tesco. It also helps to

increase effectiveness in the research for development of the business in international
areas. Time: In the present study, total 12 weeks required to focus on aim and objectives and
accomplish desired level of results. With this regard, each activity and tasks implemented
time to make successful project management plan (Kumar, 2019). Quality: In the present study, it is essential to focus on qualitative material that helps to
accomplish desired outcomes at workplace. On the basis of relevant information, it can
be stated that all data are useful that helps to accomplish overall goals and objectives in
systematic manner (Mackey and Gass, 2015). Communication: In the present study, communication must be place in strong manner
because it helps to share ideas and information in appropriate manner. Furthermore,
researcher need to focus on strong communication which would be help to provide
appropriate findings in the present study (Vaioleti, 2016). Risk: In the research, there are several risks occur which create issue in front of manager.
For instance, lack of time and money are major aspects of risks that must be reduce to
find relevant information and outcomes in the present study.
 Resources: Moreover, in the present study, there are several resources needed to
accomplish aim and objective of the research. With this regard, it can be stated that
technical, financial, etc. resources required to accomplish aim and objectives (Ledford
and Gast, 2018).
P3 Gantt chart and work break down structure with time frame and stages of completion
Task Name Duration Start Finish Predecessors
Design 1 day Tue 1/15/19 Tue 1/15/19
Collection of data 6 days Wed 1/16/19 Wed 1/23/19 1
Planning of budget 8 days Thu 1/24/19 Mon 2/4/19 1,2
Assuring quality 6 days Tue 2/5/19 Tue 2/12/19 2,3
Checking of quality 10 days Wed 2/13/19 Tue 2/26/19 3,4
Closure 5 days Wed 2/27/19 Tue 3/5/19 4,5
Evaluation of project 5 days Wed 3/6/19 Tue 3/12/19 5,6
Areas of modification 6 days Wed 3/13/19 Wed 3/20/19 6,7

Illustration 1: Gantt chart
Illustration 2: Network planning
LO 2
P4 Carry out small scale research with applying qualitative and quantitative research methods to
meet with aim and objectives
As per secondary information, it can be stated that globalisation not considered positive
impact on the functional unit. As a result, it can be depict that Tesco need to concentrate on the

effectiveness which would helps to attain more positive and effective consideration of goals and
objectives in the business. On the basis of goals and objectives, it can be stated that government
policy create negative impact on the results and outcomes. There are several researchers have
views that Tesco need to concentrate on the new areas of development that helps to deal with
creativeness and positive ascertained which make desired level of outcomes. However,
secondary data and information shows that high cultural values required that helps to implement
successful marketing strategy towards development of the organisation. Tesco focuses on
different types of effective results that helps to deal with innovations and creativeness.
According to secondary information, it has been show that more useful strategy in the business
develop functions and operations to promote goods and services in different areas of the world.
According to secondary information, it can be stated that globalisation helps to forecasting
demand on the basis of creativeness and effectiveness. In this regard, positive expansion of the
business in different areas successfully ascertained at workplace. As per secondary information,
it can be stated that purchasing power is one of the important aspect that helps to focus on
desired level of efficiency and creativeness at workplace. Hence, it reduces problems and issues
which would assists to focus on increasing creativeness.
Theme 1 Globalisation positively affects to the business and its functional units
1. Do you think globalisation positively affects the business unit Frequency
Illustration 3: Word map of Tesco
(Source: Perceptual map, 2018)

and its functional units?
Yes 10
No 3
Cannot say 2
Interpretation: In the present graph, it has been analysis that there are 10 managers have views
globalisation positively affect to the business unit and its functional units. Furthermore,
according to 3 respondents it is not created any impact on business functions because of less
influence of external elements in international market of different countries. Remaining 2
managers have views that it cannot be stated that globalisation positively affect to the business
and its functional units.
Theme 2 Government policy and trade laws need to be taken into account to determine
current and expected future value of Tesco to enter into new country successfully
2. What are economic factors need to be taken into account to
determine current and expected future value of Tesco to enter
into new country successfully?
Frequency
Labour cost 2
Interest rates 2
Government policy/ Trade laws 9
10
3
2
Yes
No
Cannot say

Taxes 2
Interpretation: In the present analysis, it has been stated that there are 9 respondents have views
that government policy and trade laws are major economic factors that need to be taken into
account to determine current and expected future value of Tesco when they enter into new
country successfully. In this regard, 2 managers have views that labour cost is also factor which
need to be taken into account to determine current and expected future value in Tesco.
Furthermore, another 2 respondents have stated that taxes are economic factors that create impact
on the organisation when they are enter into new areas of the country.
Theme 3 Managers are strongly agreed that company is required to look upon cultural
values of location before implementing any marketing strategy
3.Do you think that company is required to look upon cultural
values of location before implementing any marketing strategy?
Frequency
Strongly agree 11
Agree 2
Disagree 1
Strongly disagree 1
2
2
9
2
Labour cost
Interest rates
Government policy/
Trade laws
Taxes

Interpretation: In the present graph analysis, it has been stated that 11 managers have views that
they are strongly agreed that company is required to look upon cultural values of particular
location before implementation of any marketing strategy at workplace. Furthermore, there are 2
respondents only agreed with this statement to implement marketing strategy at workplace.
However, 1 manager said that he is disagreed with implementation of marketing strategy in the
business.
Theme 4 Selling of goods in international markets create positive relationship between
marketing and globalisation
4. What is the relationship between marketing and
globalisation?
Frequency
International market research 1
International sales promotions 1
Selling of goods in international markets 12
Raising profitability 1
11
2
1
1
Strongly agree
Agree
Disagree
Strongly disagree

Interpretation: Moreover, the present graph shows that there are 12 respondents have views that
marketing and globalisation create positive impact in selling of goods in international markets. In
this consideration, more creativity successfully develop to focus on goals and objectives of the
business. Furthermore, 1 manager said that in marketing and globalisation positive relationship
develop with conducting international market research. As a result, it assists to maintain
creativeness to focus on business development. Another 1 manager has views that globalisation
and marketing functions helps to raise profitability in the business in successful manner to attain
overall goals and targets in systematic manner.
Theme 5 Cultural beliefs, traditions and language are the cultural factors of globalisation
impact on marketing functions of retail sector business
5. What are the cultural factors of globalisation impact on
marketing functions of retail sector business?
Frequency
Cultural beliefs 2
Traditions 1
Language 2
All the above 10
1
1
12
1
International
market research
International sales
promotions
Selling of goods
in international
markets
Raising
profitability

Interpretation: In the present graph, it has been stated that there are 10 managers have views
that cultural beliefs, traditions and language are cultural factors that positively influence to retail
sector business. In this regard, only 2 managers stated that only cultural beliefs create greater
impact on marketing functioning of retail sector enterprise. On the other hand, another 2
managers said that language is also cultural factor that influence people to deal in retail sector
enterprise in successful manner. However, only 1 manager has views that traditions of the
different countries majorly impact on marketing functions of retail business operations.
Theme 6 In Tesco, economic impact on retail sector business with increases profitability of
the firm of marketing functions
6. How does economic impact on retail sector business of Tesco
in term of marketing functions?
Frequency
Changes in demand and supply 1
Increase profitability of the firm 12
Positive marketing response 1
Other 1
2
1
2
10
Cultural beliefs
Traditions
Language
All the above