This report provides a comprehensive marketing analysis of Tesco, the British retail giant. It begins with an introduction to Tesco, highlighting its market position and global presence. The report then delves into Tesco's target market, focusing on household customers, followed by a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. A competitive analysis is presented, examining Tesco's position relative to its rivals, supported by a position map. The report further explores Tesco's differentiation strategy, emphasizing its approach to offering high-quality products at competitive prices. It concludes with recommendations for Tesco's future strategies, a self-assessment of the learning experience, and a reflection on areas for personal improvement. The report utilizes various sources to support its findings and adheres to APA formatting guidelines.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
