Analysis of Digital Marketing and Social Media Strategies for Tesco

This report provides a comprehensive analysis of digital marketing strategies, focusing on the case of Tesco PLC. It begins with an introduction to marketing, digital marketing, and social media marketing, explaining their significance in contemporary business. The report then delves into the marketing mix, communication mix, and their application within Tesco. A significant portion is dedicated to examining effective social media content examples, including videos and images, and explaining their impact. The report also presents screenshots of successful campaigns and discusses the effectiveness of social media content in terms of cost reduction, customer loyalty, and brand image building. Finally, the report concludes by summarizing the key findings and emphasizing the importance of digital marketing and social media marketing for business growth and customer engagement.

Digital marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is:.........................................................................................................1
Explain what the marketing mix is and where the communications mix fits.............................2
Explain what digital marketing is...............................................................................................2
Explain what social media marketing is......................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Present two examples of social media contents that really work and justify why:.....................4
Screen shots of effective campaigns with reference to established models and standard for
digital marketing;........................................................................................................................5
Why social media content is effective?.......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is the form of social media marketing those businesses to promote the
product and services in the market. It promotes the product and services in the market for the
better growth and fulfilment of needs and demand for the effective’s growth of product and
services in the market. Digital communication enhances the level of market reach of product and
services for the effective growth and proficiency of the business. Digital marketer focus on
making effective content that promotes the product at high range. Digital marketing and social
media marketing focus on the effective growth of product and services of the company in the
market. This report is based on Tesco PLC, it is British multinational groceries and general
merchandise that focus on the growth of customer base in the market. This report includes
information about marketing and its importance in the business; also include information about
marketing mix and communication mix, explanation of digital marketing, and social media
marketing. Example of social media contents that works in the market.
MAIN BODY
PART 1
Explain what marketing is:
Marketing refer to the group of activities that business perform in order to promote the
product and services and increase the level of sale in the market. Marketing also is forming of
effective tools that marker use to attract the customers and promote their business in the market.
The promotion of product and services in the market based on the needs and demand of the
customers and promote. Marketing is effective strategy to deal with the competition in the
market and maximise the profit ratio. Market focuses on the needs of the customers so that
effective growth of the product and services can be gained. The concept of satisfaction of the
customer depends on quality of product and Services Company provides to the customer.
Customer needs and demand is the main motive of the marketer to provide the product and
services in the market for effective growth. In the context of Tesco, company use effective tool
to promote product and services in the market. Marketing manager of organization focus on the
level of customer needs and wants so that they can provide product on the basis of their demand.
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Explain what the marketing mix is and where the communications mix fits.
Marketing mix is one of the most effective strategic tools for the business to expand
market growth and effectiveness on profitability in the market. A number of elements work on
the marketing of product and services so that effective outcomes can be achieved in most
appropriate manner. Below is the detail explanation of marketing mix in the context of Tesco:
Price: Price is the value of product and services that business decides for the product and
services they offer to the customers. Price of product and services of based on the value company
offer to the customer in the form of product and services. The quality of the product and services
help the business to provide better customer experience. In the context of Tesco, company follow
the strategy of cost leadership that helps the business to gain better objectives and growth in the
market. Organization maintains low cost price for the product and services so that they can retain
the customers with the organization.
Product: Tesco sell wide variety of the product to its customers with effective quality of
product and services they offer to them. With the ever expanding product line, company focuses
on the needs and demands of its customers so that effective outcomes can be achieved in most
effective manner. The high quality of product added value in the business growth and
proficiency. The businesses use the variety of the product and services to attract the customers to
gain better quality of product and services. It sells product form the every brand and product line.
Promotion: Tesco has strong brand image in the market and its helps the business to gain
effective growth and success by the promotion of product and services. Company use online and
offline marketing for its product and services and it assist the business to gain effective growth
and profitability in the market. Communication mix fits in the promotion tool for the business of
organization.
Place: It is the target market of the business that Tesco use to sell its product and services
in the market. Company use two main channels for the distribution of the product and services in
the market. It has almost 7000 offline store where they provide their product to the customers.
Explain what digital marketing is.
Digital marketing refers to the use of internet services for the advertising of the product
and services in the market. Digital marketing market use to reach to the high level of customer
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base for the effective sell of product and services they offer to them. Digital marketing assist
business towards the better promotion of product and services in the market. Digital marketing
ensure that customer can get the information and knowledge about the product and services the
various offering that business offer in the market. In the context of Tesco, company use various
online sites and digital platforms for the advertising of the product and services in the market.
Explain what social media marketing is.
Social media marketing is the online marketing of product and services that businesses use
to promote the product and services on the social media platform for better reach to the
customers. In today’s scenario social media market play significant role in the promotion of
product and services at the marketplace and make customer aware about it. Social media play
vital role in the promotion of product and services by the use of effective tools that promote the
business on the online platform. Social media marketing promote the business at wide range so
that company can gain effective profitability and customer base in the market. In the context of
Tesco, company use various social media platform for effective reach to the target customers
such as Instagram, Facebook, and Twitter etc.
Explain why digital marketing and social media marketing are all important to contemporary
businesses.
Social media marketing and digital marketing helps the business to attract high level of
customer base in the market. It helps the business to reach to the customer globally at ones, it
helps to reduce the cost of daily advertising and helps to gain better customer attraction towards
the brand. Company can use the digital marketing tools for the promotion of their new product
and services in the market so that effective outcomes can be achieve by the firm. In the context
of Tesco, company use digital marketing and social media marketing for the better growth and
proficiency in the product and services that business offer to the customers. Also social media
marketing helps the business to gain effective knowledge and information. Thus, social media
marketing and digital marketing plays important role in the growth and fulfilment of the
customer needs in most appropriate manner.
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PART 2
Present two examples of social media contents that really work and justify why:
Social media contents plays vital role in the growth and fulfilment of promotional needs of
the product and services at the market place. It assists the business to gain effective growth and
high level of profitability in the market. An effective social media content helps the businesses to
hit the mind of the customer and make them purchase the product and services they show in the
contents. There are various types of social media contents that use by the business to promote the
product and services in most effective manner. below are two content that really works in the
market:
Videos: It is one of the most effective social media content that attracts the customers
towards the advertisement and shows how much the product and services are use full for them.
Use of video in the social media marketing really helps the business to attract more customers
and helps to gain better growth and proficiency of the product and services in the market.
Creative video attract the customers and this helps them to get educated about the product and
services available in the market.
Images: It is also one of the most used social media adverting content used by the
businesses. Showing pictures and images on the various social media sites helps the business to
attract the customers and promote the product and services. Social media platform helps the
business to gain better knowledge and information about the customer point of view about the
product and their feedback. This helps to enhance the level of promotion of product and services
in the market.
Thus, from the above information it can be conclude that there are various types of the
social media contents that business can use to attract the customer at global level. This assist the
business towards the awareness of customer point of view so that effective growth can be
achieved in most appropriate manner.
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Screen shots of effective campaigns with reference to established models and standard for digital
marketing;
Figure 1https://www.campaignlive.co.uk/article/tesco-overhauls-youtube-presence-social-
strategy-rethink/1136897
Figure 2http://thairetail.blogspot.com/2009/10/tesco-considers-online-sales-in.html
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Why social media content is effective?
Social media contents is one of the most trending adverting tools that has been used by the
businesses for effective growth and proficiency in the market. Social media contents help the
customers also to know about the product and services that business offer to them. It also assist
customer towards better choice of product and services in the market so that they can get
satisfaction form those services. Below is the importance of social media contents is explained.
Reduce cost: It helps the business to reduce the cost of traditional marketing of product
and services in the market. It works on the customers social media platform by the one
investment, business needs to make creative contents so that customer can get attract towards the
needs and wants of customer demand in the market. Social media content appear on the social
media accounts of the customers on the regular basis and help the business to know about their
needs and demand for the future.
Customer loyalty: social media content help the business to gain the loyalty of the
customers and retain them with the organization. It enhances the level of customer base and
benefits the businesses to retain the customer with the organization for the long term. Also this
assist the business to gain effective knowledge and information it most appropriate manner.
Build brand image: social media marketing of the product and service build brand image
of the company in the mind of the customers. It also helps to gain competitive advantages of the
business in the market. Social media platform gives effective knowledge about the market trend
so that business can follow those trends for the effective growth and fulfilment of needs and
wants in most effective manner. For the betterment of future growth and proficiency of the
market needs business needs to follow the trends and objectives in the market.
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CONCLUSION
From the above information it can be conclude that there are various digital market
advantages that business can use to gain better growth and development of customer base in the
market. Digital marketing is effective tool that benefits the business effective growth and
proficiency in the market for the development of customer base. Marketing mix is effective
strategy that businesses use to perform all the task and activities of the marketing in most
appropriate manner. social media marketing is effective tool that help the business to gain
effective growth and proficiency in the market. Social media platform use by the businesses
makes positive impact on the customer mind set and make them loyal customer of the brand.
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