Analysis of Tesco's Promotional Strategies and Marketing

This report provides an analysis of Tesco's promotional strategies and marketing tactics. It explores how Tesco uses various promotional tools such as television, newspapers, and social media to communicate with customers. The report also examines the company's use of sales promotions, including "buy one get one free" offers and loyalty programs, to attract and retain customers. Furthermore, the report discusses the impact of these strategies on the company's sales and profitability. The conclusion highlights the effectiveness of Tesco's marketing approaches in maintaining a strong market position and attracting a large customer base. References from academic sources are included to support the analysis.

Promotion is defining as the process in
which set of activities is been
performed by the marketers which
determine the product, brand or
services of the company. With the help
of various marketing tools company
make the customers aware of the new
collection in order to attract them and
to increase the sales volume.
It provides points facilities to its
customers on each purchase which they
can redeem later to get discount.
In context of TESCO, the company
involve in set of activities in order to
carry its promotional activities. The
brand already holds strong position in
marketplace as it provides wide range
of quality products and services to its
customers.
The company uses various channels
such as television, newspapers and
popular social media platforms in order
to formulates its message to its potential
customers. Moreover, other than
promotional activities it uses various
other forms of sales promotion.
They provide special offers to its
customers such as buy one get one free
and other discounts in order to attract
the large number of customers to
increase its sales and profit volume.
Furthermore, it provides loyalty cards to
its regular and loyal customers with the
motive to retain them for long period of
time.
Poster
Introduction
Conclusion
From the above study it has been
concluded that company is formulating
various strategies according to the market
trends in order to attract large number of
customers. The company has already
established its brand position in
marketplace and with providing various
offers and discount it is attracting new
customers.
References
Adefulu, A.D., 2015. Promotional Strategy
Impacts on Organizational Market Share and
Profitability. Acta Universitatis Danubius.
Œconomica. 11(6). pp.20-33.
Key, T.M. and Czaplewski, A.J., 2017.
Upstream social marketing strategy: An
integrated marketing communications
approach. Business Horizons. 60(3). pp.325-
333.
Promotional Mix