Tesco's Marketing Mix and Its Impact on Business Strategy: A Study

This report provides an analysis of Tesco's marketing mix, focusing on key elements such as product, price, place, and promotion. The report begins with an introduction and an overview of Tesco, highlighting its position as a market leader in the grocery industry. The core of the report delves into the marketing mix, detailing how Tesco manages its product offerings, pricing strategies, distribution channels, and promotional activities. The product section covers the wide range of goods offered, while the pricing section discusses the cost leadership strategy. The place element examines Tesco's global presence, and the promotion section outlines the company's marketing efforts. The report also touches upon the importance of the workforce. Overall, the report examines how Tesco uses the marketing mix to maintain its brand image and achieve business objectives. References to relevant academic sources are included to support the analysis.

ACADEMIC
SKILLS

Table Of Content
 Introduction
 Overview on Tesco
 Marketing Mix for Tesco
 Conclusion
 References

Introduction
Marketing Mix refer to manufacturing right product, at right
place and price with right promotional strategy. It consider
multiple area such as product, price, place and promotion
which is an essential part of comprehensive business plan.

Overview on Tesco
Tesco is a market leader of multinational grocery store that
sell wide variety of goods under one roof due to which it
earn huge revenue as it provide convenience to the
customer by allocating wide range of products at
reasonable range.

Marketing Mix for Tesco
 Product
 Price
 Place
 Promotion
 People

Product
Tesco provide wide range of
goods which are available
in various stores to fulfil
the need and demand of
customers. It include wide
range of products such as
food item, bakery product,
technology etc.

Price
Tesco has adopted cost
leadership pricing
strategy which offer
quality product to the
customer at lowest prices.

Place
Tesco operate around eleven
countries and has more
than six thousand store
operating in various
countries.

Promotion
Tesco provide product at
reasonable prices and is
constantly making efforts to
maintain its brand image.
They have extensively
promoting its product
through traditional or
digital media.

People
There are more than four lac
employee employed in
various countries. They
conduct the recruitment or
selection process carefully
as it is a reputed brand that
will definitely look for
talented workforce.

Conclusion
From the above report it has been determined that marketing
mix plays a significant role while building up effective
strategy for the company. When a business bring new
product or diversify the same product in new market as
well as they make revising in existing product such
strategy is considered.

References
Kotler, P. and Armstrong, G., 2015. Principles of Marketing-
Global Edition. Pearson.
Menegaki, A. N., 2012. A social marketing mix for
renewable energy in Europe based on consumer stated
preference surveys. Renewable Energy. 39(1). pp.30-39.