Marketing Essentials: Roles, Responsibilities, and Planning - TESCO

This report delves into the marketing essentials, focusing on the roles and responsibilities within an organization, particularly through the lens of TESCO. It examines the significance of marketing functions, including human resources, IT, research and development, and customer service, in promoting the business and its mission. The report analyzes the marketing mix, emphasizing its role in achieving organizational objectives. Furthermore, it discusses the importance of marketing planning, outlining the processes involved in developing and adapting plans to meet market needs and customer expectations. The report also explores the interrelation of marketing functions with other organizational units and functions, highlighting the roles of product planning, research, development, sales, and financial services. The analysis encompasses marketing research, product development, strategy management, and distribution systems, emphasizing the importance of planning, promotion, finance, communication, selling, and product development in achieving marketing goals.

MARKETING
ESSENTIALS

Role and responsibilities of
marketing functions
• Marketing functions such as human resource department,
IT department, research and development, production,
customer service departments play a vital role in
promoting the organization and mission. It describes the
face of the business with coordinating, and producing all
materials which represent the business.

Marketing mix to the marketing planning
process to achieve business objectives
• To achieve the organisational objectives, proper
management is required by the TESCO firm to achieve
their goals and targets effectively and efficiently.
Marketing mix includes 7ps which is considered by the
firm, involving approaches which helps to meet different
market aspects from all over the world. It helps to
determine the tactics and strategies which is used by the
firms to reach their target customers effectively.

Evaluating basic marketing plan for
TESCO
• Marketing plan is a documentary of outlines from which
TESCO firm advertise and operate its operations
effectively. The plan determines the needs of firm for few
upcoming years. The plan changes according to the needs
of market and customers. This will include strategies, plan
development, reviewing etc

Roles and responsibilities of marketing relate to
the other organisational units and functions
• Marketing function define and explain the role of the business which
helps to identify the sources potentially and products and services
for market and also help in its promotion. These functions are
common in an organisation which includes product plan, research,
development, sales, promotion, customers and financial service etc.
Marketing functions are consisted of marketing research, product
development, strategy management, human resource departments
and distribution system effectively. These functions have different
roles and responsibilities such as planning, promotion, finance,
market research, communication, selling and product development.