Tesco Marketing Report: Analysis of Market and Objectives

This report provides a comprehensive analysis of Tesco's marketing strategies, starting with an introduction to marketing and its significance. It delves into a market audit, examining market size, competitor analysis using Porter's five forces, and the impact of macro and microeconomic factors through PESTLE analysis. The report also includes customer and stakeholder analysis, identifying key factors influencing consumer behavior and stakeholder interests. Furthermore, it outlines specific marketing objectives, such as increasing sales, expanding the target audience, and enhancing social media presence. The conclusion summarizes the key findings, emphasizing the importance of market analysis, competitor evaluation, and the impact of external factors on Tesco's marketing performance. References to relevant academic literature are also included.

Strategic Marketing

Content
• Introduction
• Market audit
• Marketing objectives
• Conclusion
• References

Introduction
• Marketing is the act of promoting buying and selling of a company's products
or services including advertising, selling and delivering(Rust, 2020). Strategic
marketing involves marketing decisions to achieve organizational goals.
Tesco is the chosen organization for this report.

Market Audit
• Market size and trend data: Marketing size is basically the number of
potential buyers of the products and services of a company
• Competitors analysis: It is the process of identifying a company's
competitors through researching in different markets. Porter's five forces are
used to analyse the current competitive position and strengths of an
organization.

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• Macro and micro economic factors affecting the organization(PESTLE
analysis): It is the analysis of the key external factors affecting the operations
of an organization. PESTLE stands for: political, economic, social,
technological, legal and environmental
• Customer analysis: It is the process of gathering the information about the
customers. It includes identifying who, when, what, where and why the
customer's are buying the products or why not they are prefer to buy

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• Stakeholder analysis:
1. High power high interest
2. High power low interest
3. Low power high interest
4. Low power low interest

Marketing Objective
• Increase sales
• More target audience
• Grow social media presence

Conclusion
• From the above content, it can be concluded that what marketing is, the
market size of Tesco, what is its competitors analysis either threat to new
entrants, substitute products and others. It is also explained in the report that
how macro and micro economic factors affects Tesco and what is its customer
and stakeholder analysis

References
• Rust, R.T., 2020. Outside-in marketing: Why, when and how?. Industrial
Marketing Management, 89, pp.102-104.
• Zefeng, M., Gang, Z., Xiaorui, X., Yongmin, S. and Junjiao, H., 2018. The
extension of the Porter hypothesis: Can the role of environmental regulation
on economic development be affected by other dimensional
regulations?. Journal of Cleaner Production, 203, pp.933-942.