This report provides a comprehensive analysis of Tesco's marketing strategies, focusing on its potential expansion into the Brazilian market. The introduction highlights the broad scope of marketing, including research, product development, and promotion, with a specific focus on the marketing mix. Task 1 delves into the SOSTAC marketing planning model, examining situational analysis, objectives, strategies, tactics, action plans, and control mechanisms. The report analyzes the political, economic, sociological, technological, legal, and environmental factors influencing Tesco's potential in Brazil. Task 2 assesses Tesco's current market position, objectives, and the strategies and tactics employed, including pricing, distribution, and promotional activities. The report provides a detailed overview of Tesco's approach to market analysis, strategic planning, and implementation, offering valuable insights into the company's marketing practices and expansion strategies. The report concludes with a synthesis of the key findings and recommendations for Tesco's marketing efforts.