This report provides a critical analysis of Tesco's marketing campaign, focusing on the advertising aspects of their marketing efforts. The introduction outlines the importance of marketing campaigns for businesses, specifically highlighting Tesco's operations and structure. The main body delves into the specifics of Tesco's advertising strategies, particularly their Christmas campaign, and examines the communication issues that arose with media agencies. It discusses the application of the agenda-setting theory, the impact of negative publicity, and the company's strategies for managing its brand image. Furthermore, the report explores earned and paid media strategies, offering recommendations for improving Tesco's marketing performance and handling future campaigns. The analysis covers various aspects, including the role of media agencies, the impact of negative publicity, and the use of earned and paid media. The report concludes with recommendations for Tesco to improve its marketing strategies and brand reputation.
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