Marketing Report: Tesco plc's Marketing Techniques and Strategies

This report examines the marketing strategies of Tesco plc, a major player in the retail sector. It explores various marketing techniques such as cause marketing, digital marketing, and event marketing, detailing how these methods help companies connect with customers and gain market share. The report also addresses the limitations and constraints of marketing, including the shortcomings of market research and the impact of changing customer behavior. Furthermore, it emphasizes the crucial role of market research in developing effective business plans, coordinating with different departments, and adapting to cultural differences to convey marketing messages successfully. The report concludes by highlighting the significance of marketing in driving company operations and achieving sustainable growth.

Marketing for Business

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1.............................................................................................................................................1
1.Various marketing techniques used by different sort of organisations. ..................................1
LO2.............................................................................................................................................2
2. Limitations and constraints of marketing................................................................................2
LO3.............................................................................................................................................2
3. Contribution of the market research on the development of market plan...............................2
LO7.............................................................................................................................................3
7. Effect of cultural differences on marketing message..............................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing is the blood and soul for the organisation. It not only helps the company to get
a better idea of the operations but helps them to get a better share bin market and a sustainability.
For this report we will take Tesco plc as the organisation of the context which works in the retail
sector (Hall, 2014.). The report will cover the various marketing techniques that will help the
company to sell its products or services. The limitations and constraints related to the marketing
will be discussed and the use of the effective marketing plan contribute to growth and
development of the company. Along with it, the effect of the culture on the market will also be
considered.
LO1
1.Various marketing techniques used by different sort of organisations.
The marketing techniques are been taken into the consideration by the company that will help
the company to carry out the operations of the company. This will not only help the company to
meet the requirements of the company but also to connect with the customers (Mooney and
Slobodian, 2016).
Cause marketing Digital Marketing Event marketing
This sort of the marketing will
include the efficient running of
the operations for a certain
social operation that will be
carried out by the company.
This will be deeply influenced
by the social responsibility of
the company that helps the
company to gain a better share
of the market. Besides this, the
company can support any
social initiative in order to
attract the customers and
establish a brand awareness or
With the advancement of the
technology, the companies will
use the approach of digital
marketing in order to reach
maximum number of the
customers. This is one of the
fastest, economic and
convenient method of
marketing and promoting the
goods that helps the company
to attach with the customers.
Various platforms like social
media, digital broadcasting etc.
is been taken into the
In this sort of marketing an
event is been held by the
company. In order to promote
the product or services,
detailed management of the
services will be taken into
consideration. Such marketing
will be held by the companies
operating into the hospitality
or retail sectors like Tesco plc
to promote their services or
products. This will attract the
customers towards the services
and products (Sekaran and
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loyalty in the customers. Such
sort of marketing will be
deeply followed and opted by
the NGO's or company's
associated with the betterment
of the customers (Mullin,
Hardy and Sutton, 2014).
consideration by the company.
Nowadays, almost every
company uses this approach to
promote its products or
services (Pulizzi, 2014).
Bougie, 2016.).
LO2
2. Limitations and constraints of marketing.
The marketing of the company have a very deep impact on the operations of the company. The
assessment of the limitations and constraints of the company will help the company to assess
the demands of the customers. The major limitations and constraints of the marketing are:
The market researches that is
been conducted by the
marketing department of the
company will help the firm to
develop a better share of the
market that will help the
company to meet the
requirements. But they just
provide the suggestions about
They do not cover all the
marketing aspects of the
company (Taneja and Toombs,
2014). Thus, there is always a
chance of risk of uncertainty
that will cause the company to
lose the resources due to
incomplete knowledge of the
marketing conditions.
Apart from this, the change in
the behaviour of the customer
on the level will also lay a
major impact on the company.
This will lead the company to
change its strategy which may
affect the operations.
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the problem and not the
appropriate solution that will
help the company.
LO3
3. Contribution of the market research on the development of market plan.
Effect of the Business plan is
The market research will lay a very deep impact on the development of the business plan of the
company. The marketing department will coordinate with the different departments of the
company that will help the company to gain a better idea about the requirements of the
customers. Based on the assessment of the market conditions, the company will ask its finance
department to sanction the budget that will help the cited firm to gain a better share of the
market. The HR department will recruit and train the new employee's in order to carry out the
marketing campaign (Tiago and Veríssimo, 2014).
The R&D will work for the development of new and innovative product or services, that will
help the company to gain a better customer satisfaction level. Detailed testing will be held in
order to identify any shortcoming or glitches. The developed product will be launched in the
market based on the detailed market analysis and the business plan, decided by the management
of the company will be executed.
LO7
7. Effect of cultural differences on marketing message.
The cultural conditions play a very deep role in the management of the marketing. Any
difference in the cultural conditions may affect the operations and conveying of the marketing
message by the company such as:
Values: the values of the Symbols: The symbolism that Thought process: The
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society will decide whether the
product or the service that is
been marketed by the company
is acceptable or not in the
society (Taneja and Toombs,
2014).
are related to the languages or
faith of a particular society
will have a deep impact on the
operations of the company.
The company will look after
that the faith is not hurt.
marketing is also deeply
impacted by the thought
process of the customer or the
culture. The cultural
differences must be considered
by the company in order to
perform well (Sekaran and
Bougie, 2016).
CONCLUSION
Thus, from the report it can be concluded that marketing plays a very significant role in
the operations of the company. The report covered the various marketing techniques that will
help Tesco to sell its products or services. The limitations and constraints related to the
marketing is been discussed and the use of the effective marketing plan, contribute to growth and
development of the company. Along with it, the effect of the culture on the market is also
considered.
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REFERENCES
Books and journals
Hall, S.E., 2014. Incorporating Relevance and Rigor in a Game Environment: Barracuda Cove
Investment Game. Marketing Education Review. 24(1). pp.47-52.
Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined
problems in digital marketing. Journal of Digital & Social Media Marketing. 3(4).
pp.294-303.
Mullin, B.J., Hardy, S. and Sutton, W., 2014. Sport Marketing 4th Edition. Human Kinetics.
Pulizzi, J., 2014. Epic content marketing: How to tell a different story, break through the clutter,
and win more customers by marketing less (p. 5). McGraw-Hill Education.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and
sustainability the impact of social media on small business marketing. Academy of
Marketing Studies Journal. 18(1). p.249.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons. 57(6). pp.703-708.
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