Tesco Marketing Essentials: Roles, Responsibilities & Functional Units

This report provides an overview of the marketing function within Tesco, highlighting its key roles and responsibilities, including market research and product development. It emphasizes the significance of marketing strategies in fulfilling customer needs, particularly in Tesco's online grocery and mobile services. The report also examines the importance of marketing's interrelationship with other functional units like human resources and finance, crucial for overall organizational success. Furthermore, the report analyzes and evaluates key elements of the marketing function, underscoring the formulation of marketing plans, strategy, and management of marketing information system within Tesco's marketing environment. The conclusion summarizes the essential roles and responsibilities of marketing and its vital connections with other functional areas within the company.

MARKETING
ESSENTAILS

INTRODUCTION
• Marketing refers to not only buying and selling of goods but includes promotion,
and branding of people. This report covers key elements which is interrelated to
functional unit of Tesco. Further, it covers roles and responsibilities in context of
marketing environment.

KEY ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION OF TESCO
• Marketing refers mainly buying and selling of goods to target
customer. It also involves exchange of relationship and
management study.
• Objectives of Tesco is to increase profit and expand its
business around the world. Some responsibilities of marketing
function is :
• Market research
• Product and development

KEY ROLES AND RESPONSIBILITIES TO
MARKETING OF TESCO
• Marketing plays very significant role in Tesco. It is helping
entity also providing online grocery store with banking and
mobile phones. This help in making of product which is
fulfilled requirement of customer needs. Responsibilities
which are followed by marketing departments of Tesco is :
• Marketing strategies
• Product development

ROLES AND RESPONSIBILITY OF MARKETING IN
CONTEXT OF MARKETING ENVIRONMENT
• Marketing consists of implementation of various
concepts in cited entity.
• Roles and responsibilities of marketing function are:
• Formulation of marketing plan and strategy
• Management of marketing information system

IMPORTANCE OF INTERRELATIONSHIP WITH
MARKETING AND OTHER FUNCTIONAL UNITS
• Importance of interrelationship with marketing and
other functional units like marketing, finance etc.
• Operations management
• Human resources

ANALYSE AND EVALUATE KEY ELEMENTS OF
MARKETING FUNCTION AND
INTERRELATIONSHIP WITH FUNCTIONAL UNITS
• Here are many functional units in entity and they are
Human resource management, Finance etc. which are
discussed below:
• Human resource management
• Finance

CONCLUSION
• From this report, it can be concluded that key
roles and responsibities of marketing function.
It has also discussed importance and
interrealtionship with marketing functions and
its functional units.

References
• Babin, B. J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.
• Hair Jr, and et.al., 2015. Essentials of business research methods. Routledge.
• Lilly, M. C., 2014. Content marketing essentials for small business. London: Create Space
Independent Publishing Platform.
• Malhotra, N. K., 2015. Essentials of marketing research: A hands-on orientation. Essex:
Pearson.
• Moore, G. A., 2014. Crossing the Chasm: Marketing and Selling Disruptive Products to
Mainstream Customers (Collins Business Essentials).
• Moore, G. A., 2014. Crossing the Chasm: Marketing and Selling Disruptive Products to
Mainstream Customers (Collins Business Essentials).

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