Tesco's Marketing: Current Trends, Strategies and Interrelationships

This presentation provides an overview of Tesco's marketing strategies, focusing on its key functions, current and future trends, and interrelationships within the company. The presentation begins with an introduction to the importance of marketing and its impact on businesses, specifically highlighting Tesco as a leading retail company. It then delves into the core concepts of marketing, emphasizing the significance of digital marketing and anticipating future developments. The presentation further examines the different marketing processes employed by Tesco, along with the key roles and responsibilities of the marketing department. It also explores the interrelationships between the marketing function and other departments, such as HR, and discusses the positive impact of these connections on Tesco's overall growth and productivity. The presentation concludes by emphasizing the essential role of marketing in Tesco's continued success in a competitive market, while also acknowledging the marketing efforts of its main competitors.

MARKETING
ESSENTIAL

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is very essential task for any business or venture in the market place.
 Without running different functions of the marketing, no business can simply
survive in market, that’s why upper management of every business have to take
quick action toward running different operations of marketing to get better
outcomes in the market.
 This presentation discusses marketing aspect of Tesco.
 There is Tesco is the leading retail company of the United Kingdom, which
currently operates in many other countries as well.
 This presentation discusses some such aspects and factors as well, which are
directly linked with the Tesco’s marketing functions.

MAIN BODY
 Concept of marketing, including current and future trends
 Marketing is basically an effective method to different companies and
business for promoting their brand at the large scale in the market.
 Currently digital marketing is highly trending in different market segments.
 In the future, many new strategies of marketing will definitely come to
positively impact different businesses.
 Overview of the different marketing processes
 A company has always required to conduct different processes of
marketing to gain effective outcomes.

CONTINUE….
 Key roles and responsibilities of the marketing
 Currently marketing function plays an effective role for the Tesco.
 Nowadays, this company leads the retail sector of the United Kingdom with the
support of its effective strategies of marketing.
 Of course, other functions also play equal role in all over growth of Tesco, but
marketing function adds very higher value in this company.
 Existing marketing manager is very active in its daily operations, because
Tesco’s marketing manager always develops such strategies of marketing which
can provide effective return to the company.

CONTINUE….
 Interrelationships between marketing and other functions
 There are great relationship exists between the marketing and other
functions of the Tesco.
 Suppose, when marketing department of the company has required more
skilled and talented employees within its workplace, then it directly
contacts to the HR function of the company.
 Then, HR department starts its practices of recruitment and selection to
hire some skilled and talented employees for the marketing department.

CONTINUE….
 Significance of interrelationships
 According to the findings, the marketing function has an effective
relations other functions of Tesco.
 This interrelationship between marketing function and other functions is
very positively affecting to the Tesco’s all over growth.
 With the support of this interrelationship marketing department at Tesco is
simply able to achieve its outcomes on time.
 Effective relations between different functions supports to Tesco for
improving its productivity in the market.

CONCLUSION
 It can be concluded that top-level management at Tesco
have to continue running its different operations of
marketing in market place.
 Marketing function is really essential to this company,
because without running different innovative marketing
campaigns in the market, this company can’t survive in
existing highly competitive market.
 Currently key competitors of Tesco, like; Marks and
Spencer, Asda, Morrisons, Iceland foods also tries to do
this same thing that, running effective marketing
campaigns in the market.

REFERENCES
 Books and Journals
 Taiminen, H., 2016. One gets what one orders: Utilisation of digital
marketing tools. The Marketing Review. 16(4). pp.389-404.
 Romdonny, J., 2019. Factors affecting customer loyalty in
products. Budapest International Research and Critics Institute (BIRCI-
Journal): Humanities and Social Sciences. 2(1).