Comprehensive Marketing Management Report: Tesco's STP, 7 P's Analysis

This marketing management report provides an in-depth analysis of Tesco's marketing strategies, focusing on the STP (Segmentation, Targeting, Positioning) framework and the 7 P's of marketing (Product, Price, Promotion, Place, People, Process, Physical Evidence). It examines Tesco's organizational environment using environmental analysis tools like SWOT, identifies opportunities and threats, and evaluates the effectiveness of their marketing approaches. The report also includes recommendations on how Tesco's management can enhance their marketing strategies in the marketplace, emphasizing the importance of understanding consumer needs and adapting to dynamic market conditions. The analysis covers aspects such as market penetration, market development, product development, and diversification strategies, offering a comprehensive overview of Tesco's marketing management practices.