Tesco's Effective Marketing Mix: A Case Study Analysis of the 4Ps

This case study examines Tesco's marketing tactics through the lens of the 4Ps framework: Product, Price, Place, and Promotion. Tesco is recognized as a strong brand offering a wide range of goods, including food, pet care, drinks, and bakery items, catering to diverse customer needs through various store formats like Tesco Metro and Tesco Extra. The company focuses on providing quality products at competitive prices, leveraging economies of scale and efficient supply chain management to minimize costs. Tesco distributes its products through an extensive network of over 7100 physical stores worldwide, as well as online channels, ensuring accessibility for customers. Furthermore, Tesco employs a mix of online and offline promotional strategies, including hoardings, television advertisements, and charitable events, to enhance its brand image and reach a broad audience.

Marketing tactics of Tesco examines that the management with an effective marketing mix framework deals with 4Ps named Product, Price, Place, Promotion. As it
also involves product innovation, pricing methods, promotion planning and place distribution.
4 Ps of marketing
Price – It offers lowest cost products with quality
goods. Tesco utilise economies of scale and
effective platform for managing their lower term of
cost. Tesco keep working on their suppliers to
enhance and make the supply chain effective to
decrease the cost.
Promotion - Tesco have an effective brand image that
will depend upon lower cost. Management of Tesco
utilise online and as well as offline platform to
promote their products and services in terms of
hoardings, television ads, and charitable events as
promotional channels.
Product - Tesco is termed as an effective brand that
are UK based. It have high ranges of goods at their
physical stores. Management offers several
products and services as per to customer's
requirements and taste at diverse sections of the
market place (Dimitrova, and et.al., 2021). It
involves Food, Pet care products, drink, frozen
food, bakery goods.
Place - Tesco have more than 7100 physical stores as
across to the world. It rely on the size of the outlet and
its related sections. The management of Tesco have
diverse sort of stores such as Tesco Metro, Tesco
Extra and so on It relates with two fundamental
medium of distribution for their goods and facilities in
terms of online and as well as offline medium (Yang,
2021). .