This report provides a strategic marketing analysis of Tesco Plc, focusing on key elements essential for brand differentiation. It examines the standardization and adaptation of the marketing mix, highlighting their importance in product sustainability within target markets. The report delves into the application of a customer-based brand equity model to understand consumer perception and build a strong brand image, emphasizing the significance of brand awareness, credibility, reputation, and customer satisfaction. It further explores the role of integrated marketing communication methods, including advertising, public relations, and personal selling, and concludes with an evaluation of success measurement metrics, such as revenue contribution, brand awareness, incremental sales, sales targets, and market share, to assess the effectiveness of marketing campaigns. The report underscores the importance of data analysis and analytical tools for continuous improvement in marketing strategies.
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