Tesco's Marketing Mix Analysis: A Comprehensive Review

This report provides a comprehensive analysis of Tesco's marketing mix, focusing on its product, price, place, and promotion strategies. It examines how Tesco caters to customer needs through a wide range of products, including electronics, furniture, and groceries, with a focus on its own-brand products and partnerships with leading brands. The report details Tesco's efforts to merchandise products effectively, utilize signage and promotional materials, and enhance its online platform for user-friendliness. The report also highlights the company's approach to product diversification, its extensive network of stores, and its online catalog, which features a wide array of food items designed to meet the needs of its target market. The analysis covers the core elements of the marketing mix to provide a detailed overview of Tesco's strategies.

Marketing Mix of Tesco: Marketing mix is the set
of different actions that is developed as well as
implemented by the organisation in order to
promote the offerings to the set of targeted
audience. It include the key elements or the
composition of 4P's that is Product, Price, Place and
Promotion. Based on this the company elaborate the
different strategies which are associated with the
advertising, distribution channel as well as pricing.
Explanation of marketing mix elements in context
to the Tesco company is explained below:
Product: It include the items that are sold by the
company to maintain the satisfaction and fulfil the
needs or want of customer. Tesco has the leading
supermarket outlets, offer wide range of products as
well as services to customers such as clothing,
Additionally, in almost each product line the company
prefer the products of great brands amongst which
some are wholly owned by the company such as Tesco
Value, Everyday Value. F&F clothing and Tesco
Lotus. The sales representative of respective company
make sure that all the items or inventory are
merchandised effectively for the convenience of
customer. Along with that the use of signage, posters
and pamphlet are widely used by the company so that
the consumer need not to go to sales representative for
directions and resolve their query every-time. Further,
in case of the online marketing the company too invest
in making its site innovative and user friendly. Like,
the online catalogue of Tesco is well designed and
effectively presented in order to appeal the interest of
customer. Thus, it has approximately 33 categories of
the food item which are available at various stores to
cater the need of the target market.
electronics item, furniture and grocery items.
The company has constantly made efforts to cater
the need of every possible customer by diversifying
its services via wide range of brick and mortar
outlets as well as by acquiring digital space. It is
known globally because of its wide varieties of
choices that are provided to customer under one roof.
Business
INTRODUCTION