This report provides a detailed analysis of TESCO's marketing strategies, focusing on Segmentation, Targeting, and Positioning (STP), the 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence), and relationship marketing tactics. The report examines how TESCO currently applies these strategies, offering insights into its market segmentation across geographic and demographic factors, its targeting of various customer segments, and its brand positioning. It also assesses TESCO's marketing mix, evaluating each of the 7Ps in relation to its product offerings, pricing strategies, distribution channels, promotional activities, employee management, operational processes, and physical evidence. Furthermore, the report explores TESCO's relationship marketing approach, highlighting its current tactics for building customer loyalty. Finally, the report provides recommendations for improving TESCO's marketing strategy, aiming to enhance its effectiveness and achieve its business goals.