CW1: Tesco's Promotional Marketing Mix in FY021 Business Studies

This report provides an overview of Tesco's promotional marketing mix, focusing on how the company advertises its products and services to generate revenue. It highlights the importance of the promotional mix, including the modes of promotion (digital, newspaper, television), timing, duration, and target customer reach. The report also mentions Tesco's use of attractive offers, discounts, and its core vision of 'Easy for all' to attract a broad customer base, emphasizing the crucial role of promotional strategies in impacting sales and customer engagement. The assignment concludes that a well-executed promotional mix is vital for attracting a large customer segment and boosting the company's sales.

IN\ TRODUCTION TO BUSINESS STUDIES
CW1
The concept of marketing denotes to
a process that is being applied to promote
or advertise business products and
services through which a company
will earn revenues (Mintz and et. al.,
2021). The present poster comprises of a
discussion upon one element of
marketing mix that is promotion in
relation to the company Tesco.
The promotional mix is concerned with the major requirements which a company has to focus
while advertising its product or service this includes a mode of promotion, time and duration of
promotion, target customers reach and many other aspects. The promotional mix in relation to
the product of Tesco is mentioned further:
Introduction Promotional marketing mix
Conclusion
From the above report it can be concluded
that the promotional mix element is
verymuch crucial as this helps in attracting
large customer segment and impacts
upon the company’s sales too.

References
Further
details
Mintz and et. al., 2021. The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), pp.32-
49.
Solimun, S. and Fernandes, A.A.R., 2018. The mediation effect of customer satisfaction in the relationship between service quality,
service orientation, and marketing mix strategy to customer loyalty. Journal of Management Development
Qian, C., Wu, C.F., Zhang, Z. and Huang, H.Y., 2019. A study on the promotional mix of pre-service in the view of service design. Industrial
Management & Data Systems.
Kasthuri, W.G. and Kulathilake, C.J.P., 2018. A Comparative Study on the Influence of Promotional Mix Factors on Domestic Tourists'
Destination Choice: Evidence from Dambulla & Sigiriya UNESCO World Heritage Sites.
The international company Tesco holds a high brand recognition in market that provides
a greater assistance to the organization's promotional actions (Solimum, and Fernandes,
2018). Tesco in order to recognize its product or services adopts a way of digital as
well as newspaper & television mode for advertising its products in market. Other than this,
the firm also offers various attractive offers to its customers who can be influenced to buy more
from company. Tesco offers its products on discounts or with some free offers for particular
items. The main vision of company “Easy for all” is the main title which attracts large
customers from young generation.
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