This strategic management report provides a comprehensive analysis of Tesco's marketing strategies, objectives, and the various factors influencing its business. It includes a marketing mix analysis, market size and trend data, and Porter's five forces model to assess competitive intensity. The report also incorporates a PESTEL analysis to evaluate the impact of political, economic, social, technological, environmental, and legal factors on Tesco. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. Customer and stakeholder analyses are conducted, followed by the application of the RACE and SOSTAC models to develop a strategic marketing plan. The report outlines key performance indicators (KPIs), a budget breakdown, and recommendations for enhancing Tesco's digital engagement and overall market performance. The conclusion emphasizes the importance of strategic management for organizational success and effective strategy implementation.
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