Tesco's Marketing Mix: Analyzing the Role of Promotion Strategies

Tesco utilizes a variety of promotional strategies within its marketing mix, with a strong emphasis on low pricing. The company employs sales promotions, advertising, and social media to enhance brand visibility and drive sales. A key differentiator is their low pricing strategy, offering discounts and 'buy one get one' deals to attract customers. These promotional efforts aim to influence purchasing behavior, benefiting both the company through increased revenue and customers through perceived value. Tesco also fosters customer loyalty through club cards, providing additional discounts to regular shoppers. Furthermore, Tesco operates both online and offline platforms, with the online platform often offering even more competitive pricing. Desklib offers solved assignments and past papers for students.

Marketing mix
Promotion of Tesco-
There are various issues that the company uses to promote
their brand such as sales promotion, advertising, social media
and many more. The one thing that sets them apart from other
supermarkets is that they use the low pricing strategy on their
products. They offer discounts on their products and gives
advertisements through various tools so that they can increase
the sales of the company. At the time of promotion their
company emphasis only on low pricing as it is the only thing
they can use for promoting their brand. They also provide
offers such as buy 1 get 1 on their products so that they can
enhance the sales of the product. By taking the help of these
promotional tools it results in influencing the customers to
purchase more and more from them. The positive side for both
of them from this aspect is company will generate a high
amount of revenue and customers will feel apart from low
pricing they are getting quality products in even more less
price which saves their lot of money. The customers who are
regular and loyal to them they provide them with a club card
and they tell them to use it at the time of billing so that they
can get additional discounts. They have made their services on
both online and offline and their online platform is way
cheaper than offline.
REFERENCES
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marketing mix. Big Data Research. 2(1). pp.28-32.
Datta, H., Ailawadi, K.L. and Van Heerde, H.J., 2017. How well does consumer-based brand equity align with sales-
based brand equity and marketing-mix response?. Journal of Marketing. 81(3). pp.1-20.