Report on TESCO Marketing: Process, Model, Role, and Relationships

This report provides a comprehensive analysis of TESCO's marketing function, focusing on its processes, models, roles, and relationships with other departments within the organization. It begins by defining marketing and introducing TESCO as a leading international retail company. The report then delves into the marketing process, encompassing mission definition, situation analysis, marketing strategy, and implementation and control. Various marketing models, including the production, product, selling, marketing, and social marketing concepts, are explored. The roles of marketing, such as defining the brand, conducting campaigns, and providing customer service, are also examined. Furthermore, the report discusses the crucial relationships between marketing and other functions like human resources, finance, technology, and research and development, highlighting their importance for TESCO's overall success. The report concludes that marketing is paramount for organizational success, driving profits and revenues through effective strategies.

Marketing Officer

INTRODUCTION
• Marketing is defined as the major function of a business which
is responsible for the advertising and promotional activities of
the product offerings by a firm. It is responsible for the brining
the product into the market and creating awareness of the
product or services offered by a company (What is Marketing?,
2020). Organization chosen here is TESCO, it is one of the
leading international retail company founded in UK. It mainly
deals with the products like food items, home-ware, books,
electronics, clothing, software, internet and financial services.
The following discussion is based on the process, model, role
and relationships of marketing with other departments with
their importance in context of TESCO.

Marketing process
• Mission
• Situation Analysis
• Marketing Strategy
• Implementation and control

Marketing Model
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Social marketing concept

Role of Marketing
• Defining the brand
• Conducting campaigns
• Promotional role
• Customer service

Relationship between marketing and other function of a business with their
importance
• Marketing and human resources
• Marketing and finance
• Marketing and technology
• Marketing and research and development
• Marketing and production or operations

CONCLUSION
• It is concluded that marketing is the most
important function in every firm because existence
of an organization depends on the marketing
strategy they adopts. Firm gains all their profits and
revenues because of marketing function otherwise
firm cannot gain stability in the market without
proper and appropriate marketing procedures. This
report covers the marketing environment, process,
roles and relationships in context of TESCO.

References:
• Books and Journals:
• Balis, J., 2020. Brand marketing through the coronavirus crisis. Harvard Business Review.
• Blythe, J. and Martin, J., 2019. Essentials of marketing. Pearson UK.
• Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
• Gupta, C.B. and Nair, R., 2020. Marketing Management, CB Gupta & N. Rajan Nair. Sultan
Chand & Sons.
• Muralidharan, K. and Raval, N., 2017. Six Sigma marketing and productivity
improvement. A Quarterly Journal of the National Productivity Council. 58(1). pp.107-114.
• Paurva, S., 2019. Essentials of marketing research.
• Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
• Wilson, E.J., McCabe, C. and Smith, R.S., 2018. Curriculum innovation for marketing
analytics. Marketing Education Review. 28(1). pp.52-66.
• Online:
• What is Marketing?. 2020. Available through <
https://www.ama.org/the-definition-of-marketing-what-is-marketing/>:/