Marketing Strategies and Interdepartmental Relations Report

This report provides a comprehensive analysis of marketing strategies, focusing on the key roles and functions of marketing within an organization. It explores the interrelationships between marketing and other functional units, such as promotion, selling, product management, pricing, financing, and distribution, within the context of TESCO PLC. The report examines the marketing environment and analyzes how organizations utilize the elements of the marketing mix (7Ps) – product, price, place, people, promotion, process, and physical evidence – to achieve overall business objectives. The report also includes the development and evaluation of a basic marketing plan for TESCO PLC, incorporating strategic elements and tactics to align with the 7Ps, ultimately aiming to achieve overall marketing goals. Furthermore, the report emphasizes the importance of digital marketing, traditional marketing, and the dynamic nature of the business environment to reach potential consumers.

Marketing Essential

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
TASK 1: Explain the role of marketing and how it interrelates with others functional units of
an organization............................................................................................................................3
P1: Explain the key roles and functions of marketing function..................................................3
P2: Explain how roles and responsibilities of marketing relate to wider organizational context.
.....................................................................................................................................................4
M1: Analyse the roles and responsibilities of marketing in context of marketing environment 5
M2:Analyse the significance of interrelationships between marketing and other functional
units of organisation....................................................................................................................5
D1: critically analyse and evaluate the key elements of marketing function and how they
interrelates with other functional units of an organisation..........................................................6
TASK 2: Compare in which ways the organisation use elements of the marketing-mix (7Ps) to
achieve overall business objectives.............................................................................................6
P3: Compare the ways in which different organisations apply the marketing mix to marketing
planning process to achieve business objectives.........................................................................6
M3: Evaluate different tactics applies by organisations to demonstrate how business
objectives can be achieved..........................................................................................................7
TASK 3: Drop and evaluate a basic marketing plan...................................................................7
P4: Produce and evaluate a basic marketing plan for the organisation.......................................7
M4: Produce a detailed, coherent evidence-based marketing plan for the organisation...........10
D2: Design a strategic marketing plan that tactically applies the use of 7Ps to achieve overall
marketing objectives.................................................................................................................10
Conclusion.....................................................................................................................................10
References .....................................................................................................................................11
.......................................................................................................................................................11

Introduction
Marketing is the driving force of an organisation's operations which takes it towards the
overall objectives. Everything from overall organisational structure to the course of action an
organisation takes in order to perform the operational activities is based on marketing mix of the
organisation. Marketing establishes a reputation of a brand within market landscape and is
responsible for attracting new customers and retaining the old ones. Marketing is the thread that
synchronizes all the actions undertaken by the organization and move it towards the overall
organizational objectives. The largest food retailer in United Kingdom is TESCO PLC, with its
operations in many countries all over the globe. The organization takes pride over their
reputation to deliver quality product and services. The average annual sales of the organization is
7.0 billion group sales. The organisation operates worldwide. Their recent joint venture is signed
up in Japan. This report revolves around the key roles and responsibilities of marketing
techniques along with the utilization of the approach of 7Ps of marketing mix. The report also
sheds light on strategic development of a marketing plan based on evidences and examples.
Main Body
TASK 1: Explain the role of marketing and how it interrelates with others functional units of an
organization.
P1: Explain the key roles and functions of marketing function.
Marketing have 7 major functions in an organisation:
Promotion – In today's digital world every bit of information one can find in digital
landscape about TESCO PLC is a part of their marketing strategies. Digital marketing have
taken the concept of promotion to a different level. Promotion is accumulation of all the
activities undertaken by the organization in order to attract target customers. Promotional
activities of an organization are responsible for using different approaches to give out such
information about the goods and the services of the organization that grabs the attention of target
audience and at time establishes the first stage of customer's journey of buying a product.
Selling – Marketing enhances the overall sales of the organisation by establishing a two-
way communication between seller and consumer, where all of their queries are solved.
Marketing uses different approaches to communicate the fact that TESCO PLC stands out its
competitors.

Product management – in order to ensure the consistency of quality and supply of
products, marketing team conducts analysis of competitors product development strategy and
establishes the course of action of TESCO PLC's product development based on the same.
Marketing information management – The concept of marketing is data driven and
marketing team collects data from external environment in order to study trends. The further
planning of operational activities are done on the basis of the data collected by TESCO PLC
over time.
Pricing – Pricing is the most important unit which is determined by fee flow of market
forces along with the information collected on competitors. The pricing in should be based upon
customer's expectations.
Financing – Marketing fetches inward flow of funding from activities besides sales.
Marketing is responsible for establishment of brand equity based on which loans and funding for
the organisation can be secured.
Distribution – There are countless offline and online distribution channels for supply of
goods, services and information. Marketing elects the supply chain on the basis of nature of
product and magnitude of the brand.
P2: Explain how roles and responsibilities of marketing relate to wider organizational context.
Promotion – Promotion if seen from a wider organizational context is based on many
other activities that organisation do. Operations that organization undergoes lays the foundation
of promotional activities.
Selling – Sales maximization using marketing practices is an extension of other elements
within the organisation. If TESCO PLC, plans on adopting marketing practices to establish a two
way communication between customers and company in order to enhance sales, the sales target
in each channel will be set by other departments.
Product management – Marketing department of TESCO PLC, plans the product
development after taking an approval from other departments. For example, marketing team
establishes that they have to make some changes in products, they have to seek approval from
finance departments about the availability of required resources.
Marketing information management – The information that is put out by the marketing
team with the motive of sales promotion have to be approved by other departments in the

organisation and vice-versa marketing team is authorised to collect information required by other
units of organizations as well.
Pricing – Marketing team of TESCO PLC might use discounts as a method to attract
customers, but they have to get approval from production departments on if the company is able
to meet the costs required in acquiring or producing the services along with the profit margin.
Financing – Marketing practices are responsible for establishment of brand equity and
therefore have to work for securing funding and loans as required by the finance department of
the organisation.
Distribution – Distribution of product or services is based upon the channels available for
the organization. Marketing department can not make false promises about availability of a
product at a place, if TESCO PLC doesn't have the resources to do so.
M1: Analyse the roles and responsibilities of marketing in context of marketing environment
The environment outside business is dynamic and hence the marketing department of the
organisation have to plan their promotional activities using the most creative ways to justify the
trends. Sales promotion will be based upon the opportunities in the environment, data collected
specializes in coping with dynamic environment. Pricing is based upon data collected on
competitors, funds can only be attracted by marketing practices in accordance to the investment
available in the market and distribution is based upon the supply channels available in market.
M2:Analyse the significance of interrelationships between marketing and other functional units
of organisation.
Marketing department works hand in hand with other departments of the organization.
TESCO PLC ensures that no such information should reach consumers which is unachievable
using organizational resources and therefore other departments proposes the elements on whose
the establishment of marketing practices are made. For example the organization spends x on
production or acquisition of a product or service and profit margin is y, therefore marketing team
can plan on giving discounts as a tool to encourage sales promotion but they have to make sure
that it is not less than the addition of x and y.

D1: critically analyse and evaluate the key elements of marketing function and how they
interrelates with other functional units of an organisation.
Marketing is an accumulation of 4 elements are product, price place and promotions.
These activities are planned by marketing team taking in consideration the information acquired
from other functional units within the organisation. Product development is based upon the
instructions and approval from departments responsible for taking care of funding that can be
invested in product development. TESCO PLC have to plan the price discounts after analysing
the cost of production or acquisition of that product or service along with the profit margin
associated with it.
TASK 2: Compare in which ways the organisation use elements of the marketing-mix (7Ps) to
achieve overall business objectives.
P3: Compare the ways in which different organisations apply the marketing mix to marketing
planning process to achieve business objectives.
The 7Ps of marketing mix includes Price, Product, Place, People, Promotion, Process and
Physical Evidence. Marketing innovate new possibilities that can effect in massive profit
increase for the business. TESCO PLC can use marketing and take advantages of Price by
focusing on online vouchers, discount codes, price reduction on goods and services by app
referral . The organization may use the second P of marketing mix i.e. Product by centring on the
rising social media platforms like Instagram and sponsoring the influencers in exchange of their
promotional interactions. The third element is termed as Place and TESCO PLC can now
administer their services using digital landscape just like cab branks like Uber and many other
brands do. With evolution in A.I. Application the administration can use chat bots to help their
consumers taking care of the next P i.e. People. Chat bots are reliable and cost effective, they
learn automatically by gathering data and gives more appropriate results. There are boundless
methods of carrying out promotions using marketing practices such as social media promotion
and video advertising. With the rapid growth of online buying the Process of a customer reaching
a website and gathering data and making bookings should be simplified and attractive at the
same time. A huge number of customers make purchases based on the online reviews of the
product and this is the foremost example of Physical Evidences in digital landscape. TESCO
PLC have to focus on these elements and analyse these units and use the digital hardware in
order to plan a flawless online marketing strategy.

M3: Evaluate different tactics applies by organisations to demonstrate how business objectives
can be achieved
TESCO PLC uses different marketing strategies in order to achieve the organizational
objectives. These tactics might use the 7Ps of marketing-mix along and use them to influence the
stages of journey of a customer in purchasing or acquiring a commodity or service.
TASK 3: Drop and evaluate a basic marketing plan.
P4: Produce and evaluate a basic marketing plan for the organisation.
Executive Summary
The marketing plan plan for TESCO PLC focuses on the marketing and how it can be
utilized with different traditional marketing plan of action so that it is advantageous for the
company. In today's world where human use cellphones for just about everything, digital
marketing is the largest instrument that can be utilized in order to reach possible consumers.
Brands all over the world use advanced and originative ways to covey their content and attract
target customers. Traditional marketing strategies are slowly becoming lesser efficient with time,
but united with different digital marketing skilfulness it can be useful for the organization. This
marketing plan will help TESCO PLC to set S.M.A.R.T. Objectives. This will also enable the
company in examining the dynamic nature of business environment and plan the schemes on the
grounds of dynamic business surroundings in order to accomplish the overall organizational
goals of the organization. This plan will also shed light upon the observation approaches the
organisation have to adapt for a prospering execution of these marketing mix.
Introduction
The largest food retailer in United Kingdom is TESCO PLC, with its operations in many
countries all over the globe. The organization takes pride over their reputation to deliver quality
product and services. The average annual sales of the organization is 7.0 billion group sales. The
organisation operates worldwide. Their recent joint venture is signed up in Japan. The
organisation recruits more than 5,20,000 people annually. They have about 6,700 stores spread
throughout 12 different markets dealing with millions of customers on daily basis.
Objectives
The company needs to set S.M.A.R.T. goals. It is an descriptor for Specific, Measurable,
Achievable, Relevant and Time-efficient. The overall goals of the company should be specific,
meaning the charity of actions, if the goals are not made specific there can be contradiction of

work. The goals should be planned in a way that the development is measurable at any provided
point of time. The goals should be appropriate to the ethical belief and social-responsibilities that
the company have to fulfil. And the goals should be based on fixed timelines. The objectives for
marketing mix for TESCO PLC are:
1. Increasing brand recognition – TESCO PLC have to work on accelerative brand
recognition using their marketing techniques. Marketing works as an agent which
acquaint target consumers to a company. Marketing conveys the basic methodologies of
the company and reflects the quality of their services to the target audience. Marketing
can be used as a approach for developing the range of company and make more and
more customers aware about the services undertaken by the company.
2. Introduction of company in international market – TESCO PLC would focus on
penetrating into global market. This market enlargement will be challenging due to
presence of tremendous competition in foreign environment. This goal will help the
company to focus on development and therefore optimizing profit maximization.
International markets have a large scope because of existence of huge number of
customers. The company can ready itself for global markets by accelerating the overall
quality of their services.
3. Attracting new customers and retaining old customers – This is considered to be the most
essential thing that should be assured. Marketing should try and figure out new methods
to draw consumers and retain then old customers. Marketing uses several channels and
campaigns to draw in new consumers in the company. These campaigns should be
personalised in accordance to customer needs and wants. Marketing also ensures enhance
continuous customer engagement to retain them.
Analysis
The business environment outside the organization dynamic and there are many essential
factors that are being influenced consistently. There is free flow of market forces and hence
TESCO PLC have to study different business surrounding cases and design their marketing
policies in such a way that it is flexible in accordance to dynamic business environment. These
dynamic factors are an accumulation of flow of supply and demand, consumer insight,
government protocols, etc. It is the obligation of the marketing mangers to study all of these
factors and make the strategies accordingly.

Strategies
1. Using digital marketing hardware - Digital hardware hand wares introduces infinite
chances for TESCO PLC in getting an perceptive of customer insight, a vast growing
market with consumers all over the world, infinite opportunities to attract consumers and
enhance customer experiences. But with opportunities comes the risks that TESCO PLC
might encounter, for example many companies planed campaigns which became
controversial and the reputation of the organization was at stake, therefore excess efforts
have to be put while studying the variables ensuring that the deliverable does not hurt
someone's ethical values. The risks of hackers getting into company's sensitive data and
even stealing the funds is possible and therefore company have to plan precaution actions
for the same.
2. Efficient planning - Planning is the foremost step in management process. The marketing
campaign planning for TESCO PLC will initiate with setting their objectives. Then a
captious analysis of the course of action as well as the stakeholders related with it will be
made ensuring the fact that it won't hurt someone's values or believes.
Implementation
Effective implementation of marketing policies is the key to achieving organisational
objectives. Use of data collected over time and the knowledge regarding the dynamic
environment helps in having more reliable implication of marketing plan. Management is the key
to an efficient implementation of these policies. The implementation of these policies will focus
on Promotion, Selling management, Product, Marketing information management, Pricing,
Financing, and Distribution. TESCO PLC have to make sure that the marketing department of
the company coordinates with other departments of the organisation. Along with implementation
of these marketing strategies, the organisation have to make sure that there is free flow of
communication within the organization making sure that there are no disputes between
departments. The market enlargement will be challenging due to presence of tremendous
competition in foreign environment. This goal will help the company to focus on development
and therefore optimizing profit maximization. International markets have a large scope because
of existence of huge number of customers. The company can ready itself for global markets by
accelerating the overall quality of their services.
Review and control

In this stage of marketing plan TESCO PLC have to use active monitoring strategies in
order to keep an eye on the efficiency of their marketing campaigns. This is essential for
measuring the growth of organization at any given point of time. Using these monitoring
practices the company can measure the efficiency of marketing campaigns and can make
improvements in it. Without review and control these campaigns can turn in loss.
M4: Produce a detailed, coherent evidence-based marketing plan for the organisation.
Marketing plan is based upon practical evidences gathered over time. For example if
TESCO PLC wants to increase brand recognition using digital hardware, the organization have
to use digital space and work on the concept of 'reputation management'.
D2: Design a strategic marketing plan that tactically applies the use of 7Ps to achieve overall
marketing objectives.
The 7Ps of marketing mix includes Price, Product, Place, People, Promotion, Process
and Physical Evidence. Marketing innovate new possibilities that can effect in massive profit
increase for the business. TESCO PLC can use marketing and take advantages of all of these
marketing elements by coordinating with other departments within the organisation. These
elements together can help in enhancing the quality of marketing mix and have the influence to
achieve the overall organisational objectives.
Conclusion
This report revolves around the principle of marketing and the effects of marketing
strategies on TESCO PLC. The conclusion drawn from the arguments above is that the
marketing techniques are responsible for establishment of basic organizational structure and the
course of action taken to complete the operational activities of the organization. The report also
explains the importance of marketing in optimizing customer satisfaction as well as profit
maximization. Effective execution of marketing approaches is essential to attract target
customers and retain them. Marketing is the thread that goes around all the functions and
departments of an organisation and synchronizes their efforts towards common organizational
objectives. The report also focuses on strategic development of a marketing plan based on real-
time examples and evidences, along with marketing objectives, analysis of dynamic business
environment, strategies developed in accordance to environment in order to achieve the
marketing objectives and plans to implement them, with active monitoring strategies.

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