Analyzing Marketing Roles, Responsibilities, and the Marketing Mix

This report provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within an organization, particularly in the context of Tesco, a British multinational retailer. It details key roles such as market research, creating promotional materials, managing social media, and maintaining brand values. The report also explores how the marketing function coordinates with other departments like HR, finance, and sales to achieve organizational goals. Furthermore, it analyzes Tesco's marketing mix (product, price, place, promotion) in comparison to Sainsbury's, highlighting their strategies in each area. The report concludes with a discussion of a basic marketing plan, emphasizing the importance of promotional activities to attract customers. Desklib offers this and many other solved assignments to aid students in their studies.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function....................................3
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................5
TASK 2............................................................................................................................................6
P3 The marketing mix.................................................................................................................6
TASK 3............................................................................................................................................9
P4 The marketing plan.................................................................................................................9
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14
Books and Journal......................................................................................................................14

INTRODUCTION
Marketing can be defining as the function related to promoting products of business firm.
Marketing help business firm in building customer by using tools on marketing. This include
promotion, advertisement and other tools (Barnwell, 2018). This help in developing customer
base of firm in order to meet needs and perform task in effective way. In context of present
report, the chosen firm is TESCO. It is British multinational business firm which is selling its
product and services in UK and global level. In current time, it is operating business function
which provide products related to clothing, food and various other. Current report includes key
roles and responsibilities of marketing function. This also discussion about roles and
responsibilities of marketing relate to the wider organisational context. Along with this,
marketing mix will also be discussed. In end, basic marketing plan will be discussed.
MAIN BODY
TASK 1
P1 Explain the key roles and responsibilities of the marketing function.
Marketing can be defining as the internal part of business firm which include number of
function in order to perform and manage roles. This is related prompting the products of business
firm in the market where of is trading. This helps in building a relationship between customer
and employees where firm can sale it products in market and achieve business objectives
(Beirman, 2020). there are number of roles and responsibilities which are played by marketing
function in business firm in order to perform task in effective way. Some of these are discussed
below:
Market research: This can be defining as important function of marketing function in
business firm which is related to research about the market where business firm is trading. This
is important roles in business firm, as there by scanning business environment, firm can task
effective decision related to the product and services which are offered by firm (Biswas, 2019) .
This role is played by marketing function by linking the goals of business firm with the current
situation of market and analysing the market according to needs in business. This helps TESCO
in analysing current market and taking decisions according to it.
Producing marketing and promotional materials: One more role which is played by
marketing department in business is related creating marketing and promotional materials. Under

this role, manager in marketing department use to analysis their current needs of business firm
and create effective promotional material in business. This helps in meeting needs related to
marketing of product. This also include complete evaluation of product and services offered by
business firm. In relation to Tesco, manager in marketing use to define the core products. This
help in creating effective strategies as well as data which can be use in promotional activities by
business firm.
Monitoring and managing Social media: In marketing, there are number of social media
platforms which can be used by business firm in order to market their products and services.
Here, marketing department of business firm play impart role in monitoring the social meads
accounts of business firm. This is because, there are number of social media accounts which are
used by firm in order to market their products and services. Along with this, it is required by the
business venture to monitor the social media accounts and manage roles in effective way.
Marketing should contribute to, manage and maintain your social media pages. It should also
manage accounts and carefully watch what’s being posted about you online.
In addition to this there are some other roles and responsibilities which are plays by
business firm in order to achieve business objectives.
Work and brand values: This is a major responsibility of marketing function in business
firm. Under this, manager in marketing have to work on building brand image in market and
using tools according to it. Under this, the marketing department is responsible for creating and
disseminating images, messages and ideas that best communicate the Brand value. This will help
in meeting expectation of customer in market and performing according to needs.
Coordinate efforts with those of the marketing partners of the company: On more role
which is played by marketing department in business is related to needs establishing
coordination in different marketing partners (Clark and et. al., 2018). In business conditions,
there are number of contributors which include publishers, designers, journalists, consultants.
Under this, department in firm use to establish coordination in different departments and manage
effective control over the marketing campaigns of business firm.
Innovate: Innovation in business function act as a prominent responsibility of each and
every department in business firm. This is related to being innovative on business function and
manage roles in effective way. Here, marketing department in business firm helps in being
innovative by analysing the needs of customer in market. This also helps in using these needs

according to business and performing these needs. This helps business in being innovative
according to needs of customer.
This can be seen from the above that there are number of roles and responsibilities which
are played by business marketing. some of these are Market research, producing marketing and
promotional materials, Monitoring and managing Social media, Work and brand values,
Coordinate efforts with those of the marketing partners of the company and Innovation. Along
with this, it is also analysed that these are essential for business firm to meet performance
standards and achieve better objectives.
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.
There are number of roles which are formed by the marketing function within the
organisation in order to achieve a better coordination between different department. This will
help the business firm in achieving better results as well as giving maximum output from the
activities done by the marketing department and the other function (Galbreath, 2018). This
coordination also helps in meeting appropriate goals and objectives of the organisation according
to the current business opportunities. Some of these coordinated roles and responsibilities played
by marketing department with context of other business department are discussed below:
Marketing and HR function: HR function within the organisation it is an important part
for the business firm in order to meet the requirement of human resources related to their
compensation management and various other activities. In context of marketing department, it
plays an important role and responsibility for the HR function within the organisation. This is
because marketing department help in analysing the current market situation according to the
requirements within the market (Hair, Page and Brunsveld, 2019). This also help in providing
information to the HR department about the requirements of human resources to fulfil the needs
and obligations of customers. This directly help the organisation in improving the functions of
HR department and when is the rules according to it. In context of marketing department HR
function also help by providing trained individuals to perform different jobs according to the
requirements for staff help in managing the talented employees in achieving better results
Marketing and finance: Marketing in finance department also act for each other in order
to perform the task and manage the rules and responsibilities. Finance department at is a
backbone for the organisation as it provides finance to different activities in order to run their

operations full sperm on the other side marketing department also act as an essential element
within the firm for managing the finance as well as guiding the finance department about the
opportunities within the market for staff these opportunities are analysed by the marketing
department within the market in order to implement each and every sentence according to the
requirements for help business organisation in establishing an appropriate function which will
enable better understanding between the departments and performing the tasks appropriately.
Marketing and Sales Marketing and Sales: Sales department plays most significant
role in a company related to the accomplishment of the organization's revenue targets, related to
the market sales of goods and services (Hill, 2017). Marketing plays an important role in
coordinating this purpose. This can be seen that there are various roles that are related to selling
goods and services by sales manager. Here, Tesco use this function on order to establish
coordination in these departments. Marketing is also important here for organotin to achieve
business goals and perform work in an acceptable manner. Under this, marketing assists
companies to identify emerging patterns that can be used to promote the goods and services.
Marketing also offers a ready base for business in order to perform and manage roles of
employees (Key, 2017). This is because Tesco marketing managers use different sales managers
to research about the market. This help in meeting needs of both marketing and sales department.
These are some roles which are played by marketing in organization in order to establish
coordination and perform task in effective way. This will help Tesco in meeting needs and
mange roles in effective manner. This also leads to changes in business firm which leads to beet
function and manage roles in effective way.
TASK 2
P3 The marketing mix
Marketing mix can be define as set of particular principles which are related to use of
effective tools that can be use by business firm to meet objectives in target market. This includes
promotion, price, product and place that are the most important tools used by the companies.
This model can be use by business firm in order to collect information about different factor in
marketing program of business firm and manage roles of employees according top it. An
appropriate marketing mix of TESCO with comparison to Sainsbury is discussed below:

ELEMENTS OF
MARKETING MIX TESCO Sainsbury's
Product
Product can be defining as that
factor in marketing mix which
states about the products and
services offered by fir to
customer. In context of Tesco,
company offer large range of
product to its customer . This
include as beverages, food,
bakery products and many
more. In current time, firm in
focusing in cutting product line
by 18% in order to focus in
current products.
In case of Sainsbury, it is also
operating its function at lager
level. Along with this, firm use
variety pf products and
services in order to meet needs
of customer in market. The
major products which are
offered by firm are related to
ready to eat items, bakery
items, etc. here, company use
effective price policy which
helps customer in focusing on
product prices.
Price
Price can be defining as that
faction marketing mix which is
associated with pricing of
product offered by business
venture. In relation to Tesco,
business firm is offering
quality products to clients.
Because of this, firm use to
charge higher prices from its
customers.
In case of Sainsbury, firm is
offering competitive prices to
its customer. Company is using
this because it wants to relating
customer in market and
offering competitive prices
helps firm in retains
profitability level as well
maintain competition in
market.
Place TESCO is operating at global
level where there are large
number of stores. This helps
business firm in meeting
targets and managing its
Here, Sainsbury is operating
with 598 supermarkets and
many other stores. As
company is operating from
1970, it is able to capture

supply chain in effective way.
There are some additional
serves which are also offered
by Tesco, this include Tesco
Express, Tesco Metro, Tesco
Superstore and Tesco Extra.
effective locations where
business function can be
performed.
Promotion
In context of TESCO, it is
operating in highly competitive
market. This make it essential
for business firm to use
appropriate promotional
activities (Lin, Bruning and
Swarna, 2018). Therefore,
TESCO is using different
promotional programmes
which include advertisements,
billboards and many other.
Here, Sainsbury also use
effective programs where is
use Nectar reward card that
helps to attract the customers
towards the products and
services offered by firm.
People
This factor in marketing mix is
related to the personas which
are linked with business firm.
In context of Tesco he major
factor which are related to
biform are employees. Here,
company is using effective
strategies which make sure that
employees are managed in
effective way. These strategies
are related to training and
development.
Sainsbury's is also working
with different employees.
Here, organization in running
number of trading programs in
order to improve skills of
employees and perform task in
effective way. This also
motivated employee and
manage task according to
needs.
Process Process can be stated as that In context of Sainsbury, there

part of business function which
is related to functioning of
business firm. In relation to
TESCO, firm in using effective
process in order to perform
task. Here, supply changing of
firm is strangest part which
help in meeting needs and
perform task.
are number of function which
are used by firm in order
perform task in effective way.
Here, business firm is using
function which promote
activities in order to meet
needs. Here organization use
effective process for managing
various operations and using
these in particular way.
Physical Evidence
This is that part of marketing
mix. Under this, Tesco
performs its function
appropriately where it includes
function from time to time.
This allows the company to
accomplish business goals and
control its function by having
variety of properties.
Here, business fir is operation
with large number of
requirements and infrastructure
which states the current
physical evidence of business
tools (Mijolović, 2019)
(Nakendo, 2018).
TASK 3
P4 The marketing plan
The marketing plan can be defined as the role related to the organization's success in
relation to the attaining business goals and the proper management of the function performed by
company. Businesses use roles that promote the achievement of goals in the sense of Tesco.
Strategic Objectives:

Some of the objectives which are followed by the marketing department in order to achieve
business objectives are discussed below:
 The objective of Tesco is to increase in customer base by 10 %. One more objectives of organization 7% increment in profitability of organization and
achieve business objectives
Offerings:
Tesco uses a suitable product mix that is beneficial for company to attract consumers to
the products and services in market. In this context organisation offer numbers of products which
are used to achieve business goals and to conduct function in a suitable manner to raise
profitably.
 Target Market:
Target market can be defining as that part of business firm in related to the market in which
organization is performing. This helps in meeting needs and perform task in effective way. This
also provide insight about different factor which are included in business function a managing
roles appropriately.
Segmentation: This can be defining as function which is performed by organization to achieve its
business objectives by segmenting market in small segments to achieve better coordination and
implementation of strategy (Ritter and Lettl, 2018). Geographical: This divides the market on the basis of geographical location. Here firm
will target customer in business market. There are number of geographic function in
order to meet needs. Demographical: There are a variety of functions that may be used by the company in
compliance with needs and requirements under Demographic segmentation. This
company uses a feature related to the achievement of business goals by dividing
marketing according to the new venue. Here, the organisation's primary target market is
the UK where it can allocate individual form different locations.
Targeting: This is related to the role of the corporation under which the TESCO needs to use an
efficient function and use this function to accomplish its goals. Targeting general consumers in
the UK’s urban areas and having a turnover volume of more than £ 1,000 is used by function.

Positioning: Under this factor, the business has to handle the product in the market by
implementing it on customer. In context with this, companies may use functions that are similar
to the work performed and use them in accordance with the goals of the organisation.
 SWOT:
SWOT analysis can be defined as a model that is used by organizations to efficiently
accomplish business goals and perform functions (Salesky, 2017). This is useful for businesses
to examine problems that are relevant to the internal environment of the organization. In order to
include methods used by the company, improved functioning is accomplished by top level
management. Thus, SWOT Analysis for the organisation is mentioned below:
STRENGTHS WEAKNESSES
 Tesco has global which act as major
asset that is used to retain clients and ex
ecute operations internationally.
 One more organizational strength is
linked to the execution of functions
where the company has a loyal
customer base. This helps organizations
to execute functions according to
requirements.
 Inappropriate organizational structure
in relation to various product divisions
restricts its extension and act as a major
default to firm.
 In the current market, the inappropriate
demand foresting method serves as a
major weakness of the company.
OPPORTUNITIES THREATS
 Joint venture and many other options
can be used which can be used by
business firm. This will help in
expending market and performing
function and managing roles
appropriately.
 Competition from major competitor act
as a weakness of TESCO. This also
impact on marketing plan where firm
has to manage roles in appropriate way.
Marketing Budget:

PARTICULARS I II III IV V
Start-Up Capital 5400 11000 12450 13030 17140
Investment 4300 7800 5500 4465 8636
TOTAL 9700 18800 17950 17495 25776
MARKETING
OUTLAY
Marketing 6500 7800 6900 12700 13660
Publicity 8800 12100 9900 10500 12200
TOTAL 15300 19900 16800 23200 25860
This budget identifies the different functions which have to be performed while using the
marketing plan. This help in providing assistance to different functions as well as a locating
different activities in an appropriate manner so that return on investment can be maintained in an
effective manner by using appropriate amount of fund (Sarebandi and et. al., 2018).
 Monitoring:
Monitoring is a significant role that is necessary for companies to achieve business goals and
to use its functions to achieve goals in effective way. In order to achieve business goals and
execute marketing function in an acceptable manner, this is import for company to monitor
performance. It will collaborate with other workers and carry out tasks to meet company goals
(Zobel, 2017).
CONCLUSION
This can be concluded form above study that marketing essentials play a vital role in the
growth of a company by evaluating its various aspects relating to the marketing mix and
marketing strategy. The understanding of its business behaviour and what results it needs from
the organization is an important factor for the company. As well done by TESCO, path target
theory many other variables are taken into account through various promotional techniques, this
all leads the company to achieve long-term growth by always being involved in the eyes of the
general public by retaining fluency and versatility.

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