Tesco's Promotion Strategies: Marketing Mix and Brand Analysis

This report analyzes Tesco's promotion strategies within the competitive retail market. It explores how Tesco utilizes various promotional tools, including advertising, social media, email marketing, and discount offers, to build brand image and drive sales. The report highlights the importance of a well-defined target market and effective marketing mix. Furthermore, it examines Tesco's cost leadership strategy, its diverse store formats, and its online presence. The analysis covers the company's approach to customer engagement, loyalty programs, and its overall impact on market segmentation and profitability. The report concludes with an assessment of Tesco's ability to maintain a strong market position through its promotional activities and strategic initiatives.

\
Promotion play as a communication tool between
the buyer and the seller. The seller of the
companies tries to persuade and convince the
buyers through different promotion techniques to
purchase their product. There are different ways of
promoting the products. Sales promotions helps in
brand image in the mind of the
customers.Customer builds the product's brand
image according to the way how promotion is done
for their product.
Different companies use several tools to promote
their product. Companies uses different types of
tools like advertising on social media,email
marketing,customer's reviews,events discount
offers and many more for promotion of their
product. Promotion techniques are successful only
when the right target market for the product is
chosen.
Tesco has offered various of its products and services
to the competitive marketplace as with this they have
also manage its distribution in addition to different
channels and it is supported by both online and
offline.As the company has 6809 stores all across the
world and that offline stores are basically of six
different types as like Tesco extra, Tesco metro, Tesco
express, Tesco compact, Tesco superstore and Tesco
homeplus. Furthermore, in addition to online store the
company make direct connection with the audience as
with support of own website and applications. In a
retail sector there is a lot of competition that is faced
by business and to get better benefits there is a lot of
strategies that is implemented in ordinate mode. In this
Tesco make appropriate usage of cost leadership
strategy and in terms to its ability to take better
advantage in terms of gaining higher benefits with
relation to low prices by which supermarket chaining
is maintained with adequateness. In order to enhance
the brand image, the major objectives of business is to
reduce cost and price by which capability to maximise
profit ratio is getting advanced. For This Tesco offer
attractive offers additional discounts as well that also
allows the business to segment the market as by
formulation suitable strategies. In this availability and
accessibility of Tesco is enhanced under which loyal
customer base get developed that assist to make long
term benefits in successful manner.
The right choice of promotion tool helps in getting
the attraction of many customers which is useful for
the companies. The Tesco is having a very strong
market image and value that assist the business to
attain significant growth and development over a
longer period of instance. In this company make
supportive usage of various promotional activities as
newspaper, television, digital media, social media
platforms and many other outlets as well within
which clear message is transferred within
competitive marketplace.
It assists the business to attain sales promotion and
advancement as with this advertising activities get
performed such as offering benefits like “buy one
get one free”, “half price” and many others as well.
In addition to this company also offer redeemed
discount by which personalised connect is
developed that enhance rate of profitability within
aggressive market.
Marketing Mix
INTRODUCTION Promotion