Tesco's Marketing Strategies, Consumer Segmentation, and Ansoff Matrix

This report provides a comprehensive analysis of Tesco's marketing strategies, including an evaluation of its marketing mix, consumer segmentation, and a comparison with Sainsbury's. The report examines Tesco's approach to segmentation, targeting, and positioning (STP) and its use of the 7Ps marketing mix (product, price, place, promotion, people, process, and physical evidence). Furthermore, the report applies the Ansoff Matrix to suggest strategies for future growth, focusing on market penetration, product development, market development, and diversification to expand its global market presence. The report concludes with recommendations for Tesco's future marketing endeavors.