Tesco Marketing Plan: Analysis of Strategies and Recommendations

This report provides a comprehensive analysis of Tesco's marketing strategies, examining its definition, functions, and roles in the 21st century. It delves into the marketing mix, including product, place, price, promotion, people, process, and physical evidence, and evaluates its effectiveness in achieving organizational objectives. The report also includes a detailed marketing plan with SMART objectives, market analysis using PESTLE and SWOT frameworks, and recommendations for improving Tesco's marketing performance. Furthermore, it explores the relationship between marketing and various functional units within Tesco, highlighting the importance of information gathering and collaboration. The report concludes with an evaluation of the marketing strategies and offers suggestions for future improvements to enhance Tesco's market position and customer satisfaction.

Other management.

Table of Contents.
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Part 1...........................................................................................................................................3
Definition of marketing in the 21st century..................................................................................3
Roles of marketing functions.......................................................................................................3
The role of the marketing that is related to the functional units of Tesco...................................4
Marketing mix to the marketing plan to accomplish the organizations objectives.....................5
Evaluation of marketing of Tesco................................................................................................6
Recommendations........................................................................................................................6
Conclusion...................................................................................................................................7
Part 2................................................................................................................................................7
Marketing plan.............................................................................................................................7
Controlling and monitoring.......................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
The marketing refers to the process of promoting the business in domestic as well as
international marketplace in order to increase the value of the company and enhance the
awareness among the people. The present report is based on the on one of the leading
organization named as the Tesco Plc. Ltd (Pearson,2018). Company. It is renowned as the best
supermarket chain which deliver wide range of the product and services to the customers in order
to satisfy them effectively. Basically it is a British multinational organization which is having the
headquarter in Welwyn Garden City, Hertfordshire, England, UK.
It is public limited company which is operating the business with the large numbers of the
employees. The present report will examine the definition, functions, roles and responsibility of
marketing and marketing mix of the organization. Furthermore, the report will develop the
marketing plan for the welfare of the organization.
Main body.
Part 1
Definition of marketing in the 21st century
The marketing is refers to the process of planning, designing, and controlling the activity of the
advertisement due to which the organization is able to provide the services in effective as well as
efficient manner. According to the 21st century the roles and responsibility of the utilizing the
marketing is to deliver the values to the large numbers of the customers in order to satisfy them
in effective as well as efficient manner(Dost, and et.al., 2019) . With the support of the
marketing the organization attract the customer toward the brand in order to sale or offer the
product and services to the people. Basically with the support of the marketing the organization
improve the image of the brand and acknowledge the customers with the production of the
company. Due to which the organization is able to approach the large numbers of customers and
develop the business relationship for the long term survival. According to the modern period
the marketing is to be done for providing the best experiences to the customers. It is renowned
for developing the interest of the customer in the productivity of the association. The marketing
is to be done with the assistance of online as well as offline platforms.
Roles of marketing functions.
In Tesco the marketing function play huge role in attracting the large numbers of the customers
and offering the product and services in domestic as well as international marketplace. It delivers

the support in increasing the value of the company and deliver the competitive advantages in the
different marketplace. With the support of marketing the organization determine the potential of
the customers and market trends, positioning, pricing to target the customers for enhancing the
revenue and generating the sales in an appropriate manner. Furthermore, it delivers assistance
determine the threats and best opportunity to lead the marketplace. Along with that it make easy
for the organization to deliver the product and services as per the requirement of the individual
person. Basically the organization is able to address the requirement of the customers and offer
the product as per taste and preferences of the individual person. Moreover, with the assistance
of marketing result the organization is able to plan the best strategies for remain competitive in
the domestic as well as international marketplace (Othman, and et.al, 2019) . Basically it allows
the Tesco company to bring the innovation and creativity at the workplace and in the production
of the association. The plan of marketing in Tesco are mentioned as follows:
 defining the brand value: the roles of the marketing is to define the productivity of the
company in order to expend the business in the various marketplaces. It is responsible for
increasing the demand of the company in the various markets.
 Producing marketing and encouragement materials: it delivers support in increasing
the brand awareness among the people for developing the perception of customers.
 Producing internal communication: due to the marketing the organization is able to
maintain the culture of the organization. Along with that the organization is able o
develop the relationship with the variety of the people.
 Monitoring and managing: it allows the Tesco to mange the market by following all the
marketing trends. In context to that the organization operates the people and market.
 Market search: for delivering right product to the right customer the Tessco invest
capital in market research and help in offering wide range of the product and services.
The role of the marketing that is related to the functional units of Tesco
It is play crucial role in collecting the information regarding the customers in order to satisfy
them effectively and efficiently. For the collection of the information the organization required
information from different unit and departments which is elaborated as follows:
for delivering the right product to the right customers the organization collect the information
about the purchase or demand and supply from the purchases department (Sudari, and et.al.,
2019.

 .
 For approaching the people the organization determined the require of the area which
suppose to improve in short period.
 Along with that the organization acknowledge with the buying preferences of the
individual person with the utilization of various marketing sites.
 Change management deliver the information regarding the changes which is required for
the welfare of the company.
 The marketing department determine the requirement of the market and deliver the
information about the market trends.
 Product department deliver the permission and drive the innovation and creativity which
need to update.
 The financial department deliver the budget for the marketing of the company product
and services in order to target the right audiences (Dimitrescu, and et. al., 2018) .
Marketing mix to the marketing plan to accomplish the organizations objectives
Marketing mix
The marketing mix indicate the element which the organization address in order to deliver the
product and services of the company. The marketing mix is one of the effective way for selling
the services and productivity in the market for the sanctification of the consumer. The Tesco
company is able to accomplish the objective of the organization with the support of the
marketing mix. In context to that the organization collect the information from the market to
offer thee the best quality product for the welfare of the customers. The marketing mix is
consisted of the seven elements which are mentioned as follows:
product: the Tesco company offer the wide range of the grocery and retail product to the
customers in order to generate the profit. The organization develop and deliver the commodity
as per the requirement as well as taste and preferences of the individual person. The Tesco belie
in offering unique and innovative purchasing item to the customers.
Place: the organization deliver the product and services in the domestic as well as international
marketplace. Along with that for the comfort ability of the consumer or buyers the organization
offer the product and services through the online as well as offline stores. For offering the
products the company is having lots of offline stores all over the geographical areas) (Dunleavy,
and et.al., 2018)

Price: the prices of the commodity is depended on the willingness of the individual person for
buying the item for their own satisfaction. In context to that the organization offer the affordable
prices of the commodity. Along with that the company offer bonuses and discount to the people
that help in forming the buying decision.
Promotion: Tesco is using the various platforms for the advertisement for the brand and
increasing the image of et company in the marketplace. The organization is engaged in utilizing
social media platform for the welfare of the company that includes Facebook, Instagram, Google,
chrome etc. in context of offline marketing the company is using newspapers, billboard, referral
etc.
Physical evidences: according to the availability of the resources or works the organization from
a plan for marketing of the business
people: for the productivity of the company the organization hire the candidate or enhance the
skills and knowledge of the workers through the training and development plan. Along with that
for the function of the marketing the Tesco deliver the responsibility to the employees as per the
capability of the individual person.
Process: this is one is the last process after collecting all the information from the market. In the
process the organization proceed the process of offering and supplying the product and service.
Evaluation of marketing of Tesco.
The marketing plan or marketing mix is effective for the welfare of the organization and
attracting the large numbers of the customers toward the brand. Due to that the organization is
able to form the network all over the world and deliver competitiveness in the marketplace
(Raewf, Thabit, and Jasim, 2021). The objective of the company is to offer the quality services
and productivity to the large numbers of the buyers for their satisfaction. With the satisfaction of
the individual person the organization is able to increase the revenue and profitability of the
association.
Recommendations
From the analysation of the company it is evaluated that for ever-increasing the value of the
company the organization should adopt or update the strategies and considered some elements
which are mentioned as follows:
 for the welfare of the company the organization should consider the elements in effective
as well as efficient manner.

The organization should collect the right candidate for performing the task with the adequate
skills and knowledge.
 The organization should follow all the market trends
 the Tesco need to deliver the predict as per the choice or taste and preferences of the
individual person (Khatab, Esmaeel, and Othman, 2019).
Conclusion
From the analysation of the marketing mix it is determined that the company has the capability to
increase the values of the company in domestic as well as international marketplace. Apart from
that with the consideration of the marketing mix the organization is able to satisfy the potential
customers and lead the marketplace. It is renowned as the one of the effective plans of action
which the company used for increasing the market shares in the marketplace.
Part 2
Marketing plan
For offering the best product and services to the customer the organization for the effective
marketing plan which is mentioned as follows:
Vision: to explore different marketplace in order to deliver wide range of product and services to
the customer.
Mission: to deliver the valuable product and services to the buyers and increase the productivity
and profitability of the company for the long period.
Smart objective: the objective of the company is too increasable the sales of the company by
20% in the end of the financial year with the assistance of the marketing and vast media.
market analysis: in the case of the Tesco the organization need to boost the growth of the
company in adequate manner. In context to that the organization will determine the micro factor
as well as macro factor that affect the company positively as well as negatively (Abroomandi,
Kheiri, and Vedadi, 2019). For the micro and macro analysation the organization will use pestle
and swot analysis in the following manner:
PESTLE analysis
 Political factor: the new policies of the political parties of the UK affect the performance
of the Tesco. Different political parties deliver different rules and regulations in the
marketplace which affect he performance of the company as the company supposed to
adopt the polices as per the requirement of the host country. The stabilities of the

political party increase the opportunities for the company for the expansion of the
business.
 Economic factor: for increase the revenue of the company the organization should be
acknowledged from Tex policies and programme. The changes in the currency, inflation
rate exchange rate, sales and purchasing polices decrease the revenue or put pressure on
the company. Due to the economical balance the organization is able to deliver the
valuable product at affordable prices(Tien, Phu, and Chi,2019).
 Social factor: it includes the bung perception, requirement, taste and preferences of the
individual person that changes the market trends. Due to which the organization is able
to target the large numbers of the customers and increase their sanctification by
addressing their needs in affordable prices. The organization will focus on the culture for
increasing the better experiences of the consumers.
 Technological factor: in recurrent period the large numbers of the customers are
depended on the technology or inter digital media due to which the organization has the
opportunity to build better relationship with the customers as well as suppliers of the
company. With the utilization of the digital media the organization is able to deliver
more flexibility and online as well as offline facilities to the consumers.
 Legal factor: the changes in the rules and regulation of the nation affect the organization
performance in postpositive well as negative manner. In order to lead the marketplace
successfully the company need to follow international or domestic law, consume law,
supplier law. It delivers the support to the organization in saving the company from any
legal inquires or the lawsuits. It is also helpful in delivering transparency to the
consumer(Gonchar, and et.al., 2020). Environmental factor: for increasing the value of the company the association address
the environmental issues. That increase the interest of the consumer and reduce the non-
recycling and reduce able waste material. The organization is able to reduce the waste
and increase the value of the brand as the peoples are becoming more conscious about the
nature and health and safety of the individual person. The company is doing best in the
environmental context.
SWOT analysis

 strength: the organization is having great brand value in domestic as well as
international marketplace which represent the company in the marketplace. The
organization is having good potion in the marketplace as it supply wide range of the
product and services to the customers. The workers of the Tesco company is skilled and
knowledge for performing the activity of the plan (Nguyen–Viet, and Nguyen Anh 2022).
 weakness: the organization is having lack of marketing approach due to which the
organization is not able to target the potential customers for increasing the revenue.
Another weakness is company is that the company is unable to lead the city centres in
various areas.
 opportunity: the organization has the opportunity to expend the wide range of the
product and services in the various marketplace, along with that the organization can
attract more customers toward the brand for generating more revenue. threats: the continuous increment of composition in domestic as well as international
marketplace. Another treat for the Tesco is that the buying preferences or the perception
of the individual person is changing which affect the organization in offering more
product to the buyers of the organization (Sahir, and Rosmawati, 2020)..
STP model
 segmentation: the targeted audiences of the company willing to buy the best quality
product and services of the company at affordable prices. He targeted customers of the
organization are middle class families which invest their capital in buying the product as
per their taste and preferences not as per the requirement. The preferences of the
potential customer is all over the world as the association deliver the product through the
online as well as offline stores.
 targeting: for the suppliant wide range of the product and services in the marketplace
the association target the people are in age of 25 to 60 who are working (Li, and
Zhang,2021). Positioning: the organization positioned themselves as one of the leading organization in
the united kingdom as the company has the capability to satisfy the large numbers of the
customers and increase the value of the company in the different marketplace.
marketing mix.

 product: for increasing the revenue of the company the organization will deliver the
trending product and services to the consumer which are unique from the competitors. It
delivers help in leading the marketplace. The Tesco will offer the product as per the
information is collected from the marketplace.
 place: for the suitability of the audiences the organization will deliver the home delivery
services to the consumer. With the assistance of that the organization is able to save the
time of the consumer. Basically the organization will select the right place for increasing
the approach of organisation (Hasanah, and et.al, 2021).
 price: the organization will deliver the product at the minimum prices which is
affordable by the milled class families. With the suitable prices of the product the
company is Albee to attract the large numbers of the customers toward the brand. He
organization will set the prices of the commodity as per the expenditure or the expenses
used in the delivering the manufacturing and delivering the product to the customers the
 promotion: the organization will increase the approach of the brand with the support of
the modern platforms and various online channels as the large numbers of the people for
the perception of buying as per the reviews on the social media sites. For the promotion
the organization will go for the digital marketing that also drive the idea about the choice
of the customers.
 Packaging: for increasing the sales of the company the organization will use unique and
attracting packaging of the commodity that deliver the full flash information to the
customers of the organization. Due to that it will be easy for the Tesco to attract the
people and develop the interest in the production of the company. The organization
designs the product in a manner that the people are easily able to reorganize the brands it
consists of brand label.
 people: for the valuable product and services the organization hire the professionals that
can design the best product for the customers of the organization. Along with that in
order to maintain the standard of the customers and employees of the organization the
manger will deliver the positive culture at the workplace (Grabeel, and et.al., 2019) process: for the effective process the organization sewerage the roles and responsibility
as per the area of interest of the individual person. The organization will resolve the
issues of the individual person associated with the organization. It helps in proceeding

valuable experiences to the people or the customers. The organization delivers the
audiences to the people for performing the task in effective well as efficient manner.
budget
the organization will derive the budget as per the requirement and investment required in the
delivering the wide range of the innovative product and promotion activity of the company as
the company willing to boost the sales of company in effective manner. For the promotional
activity the organization will invest huge capital in the digital and innovative technology.
Expenditure Budget ($)
Market research 60.00$
Owned media 20.00$
Video advertising 160.00$
Social media advertising 40.00$
Marketing platform 50.00$
Creative and designing software 20.00$
Recruitments 8,300.00$
Offline marketing 150.00$
Total 8,84.00$
Controlling and monitoring
For the controlling and monitoring the Tesco organisations performance the organisation will
track the satisfaction of the consumer through the analysation of the result and reviews on
various social media platform. The organisation will collect the feedbacks from the customer
and conduct the survey which include positive as well as negative comments of the consumer.
For the controlling the organisation will use the keep performance indicator and the manger will
provide the guidance to the workers and determine that the workers are working in the right
direction to accomplish the goal of the company. Furthermore the organisation will deliver the
guidance’s as per the performance of the individual person associated with the organisation
(Firmansyah, and et.al., 2020)..

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