Tesco Marketing Plan Report: Analysis, Strategies, and Implementation

This marketing plan provides a detailed analysis of Tesco's marketing strategies. It begins with an introduction, followed by an executive summary outlining the plan's key components, including the mission, vision, and objectives. The report includes a SWOT analysis, identifying Tesco's strengths, weaknesses, opportunities, and threats, and a PEST analysis examining political, economic, social, and technological factors. The marketing mix is discussed, focusing on the 7Ps. The plan also covers segmentation, targeting, and positioning (STP), and outlines a marketing program with specific channels, activities, timelines, and budgets. Finally, the plan emphasizes the importance of monitoring and controlling the marketing efforts. The report concludes with a list of references.

Marketing plan

INTRODUCTION
 Marketing plan is report which is outline the marketing strategy.
 It is the business document outlining market strategy and various tactics.
 This covers various elements of marketing like cost, goal, action.
 The marketing plan is important for company to develop their new product and services
at marketplace.
 This give the clarity of new market and also provide focus or direction for acting of
business, steps etc.

Executive summary
 This marketing plan is including vision, mission, objectives.
 This also covered by marketing audit by using SWOT analysis and
PEST analysis.
 Marketing mix is help to analysis the 7P's of marketing that is help
to make effective strategy for growth of company.

Mission, vision and objective
 Mission
 To be leading company by providing superior quality of product and services at competitive prices.
 Vision
 The vision of Tesco is to be a globally innovate and competitive business by providing 100% best services to our
customers.
 Objective
 To increase the sales of product 10% till the end of 2019.
 To increase 20% investment on research and development process.

Marketing audit by SWOT
• Strength • Weakness
• Tesco is best brand equality in its
name with the global recognition
• Competitive pressures have led to
the price wars.
• Opportunity • Threat
• There has opportunity for strategic
alliance with other brand.
• Clothes prices are rises in around
the world and this impact to the
Tesco.

Marketing audit by PEST
Political The political factor is impact to the overall sales and it growth. The
government ability to encourage buy fabrics locally, if the tax on
import other country increase. Other, government introduce new
legislation to meet environment standard, in that demand will rise.
Economical The economy factor is includes the inflation rate and so on. Inflation
rate is high then it increase equipment cost of the business. This
impact to the business. Every company want the economy condition
is good because this is the main reason of growth and profit of
company

Marketing mix
 Marketing mix is the group of marketing activities by this
Tesco is combine and control the various activities to
produce desired response by targeting market.
 It is very important tool which are compare all the
elements.

STP
 Segmenting
 The Tesco is lunching its new product at marketplace which is 3D print T-shirt.
 In this company will set the segment market for the product where other brand products.
This will help to increase sales of Tesco.
 The Tesco is sets segment geographically is Density and demographic area.

Marketing program
Channels Activity Time
Direct marketing E-mails and messages 3 months
Digital marketing Social media 4 months
Commercial marketing TV and radio 5 months

Budget
Marketing expenses
E-mails and messages £50
Social media £100
TV and radio £150
Total expenses £300

Monitoring and controlling
 The monitoring and controlling is the best and important process of marketing plan.
 It is the effective for using best product and implementing new services at marketplace.
 This process is oversees the all tasks and metrics which are necessary to ensure that the
approved project at marketplace.

REFERENCES
 Meyer, P.H., 2016. A Parish Guide to the Use of Creative Problem Solving in Marketing
Plan Development.

Chernev, A., 2015. The marketing plan handbook. Cerebellum Press.

Trotter, B., Smith, B., Rawar, E., Karami, N. and Matthews, T., 2019. SuperSelfie
Marketing Plan.