Tesco Marketing: SWOT Analysis & Overcoming Key Challenges

This report provides a comprehensive analysis of Tesco's marketing landscape, employing a SWOT analysis to identify the organization's strengths, weaknesses, opportunities, and threats. It pinpoints key service marketing challenges facing Tesco over the next three years, drawing upon secondary research to highlight issues such as rapidly changing customer needs, increasing global and domestic competition, and the growing influence of the internet. The report further analyzes these threats through the lens of theoretical principles of services marketing, offering practical recommendations to overcome these challenges while leveraging Tesco's strengths and opportunities. The conclusion emphasizes the importance of marketing principles in fostering business growth and provides actionable insights for Tesco to enhance its competitive position and strategic development.

Principles of Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1.Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation based on properly referenced sources. ..................................................................3
2. Identification of the organisation’s key service marketing challenges (Weakness and
Threats) for the next 3 years, drawing on secondary research and analysis. .............................5
3. Analyses the threats through the lens of theoretical principles of services marketing and
provide recommendations to overcome challenges within the constraints of Strengths and
Opportunities...............................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFRENCES...................................................................................................................................8
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INTRODUCTION
Marketing principles are those perspectives which are used in order to agree over
marketing ideas which are developed by an organization for developing marketing strategies.
These principles are used upon building product promotion strategies leading towards expansion
of business in more effective way. The principles are responsible for over all growth of an
organization within particular market. Also marketing principles leads towards enhancing
marketing strategies making goals and objectives accomplished by an organization. Scope of
marketing principles is wider as they have direct impact over sales of organization. The
organization that has been take is TESCO that is an British retailer organization operating within
UK since 1919. It sells variety of products to its customers. As per following report SWOT
analysis is conducted and key challenges are covered with there impact over an organization. In
the end theories related to principles of services marketing has been covered with explanation.
MAIN BODY
1.Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation based on properly referenced sources.
SWOT analysis means those strategic planning and strategies which is used for managing
techniques helping an organization to identify its strength, weakness, opportunities and threats
which helps an organization for completing project with better planning(Palmatier and Crecelius,
2019). The analysis helps over making an organization improve its perspectives in terms of
organization growth. It is an important for an organization which helps over developing micro
environment of an organization. Further, SWOT analysis in relation to TESCO has been done as
follows:
Strength Weakness
 Wide and Diversified Customer
Base: Tesco serves upon wider base of
customers that includes drilling
contractors, equipment brokers, oil and
gas companies. This acts as strength for
TESCO as it helps upon building strong
 Infringement controversies: TESCO
has been facing difficulties in terms of
controversies with various organization.
It has become weakness as it impacted
brand image of organization.
 Concentrated Operations: TESCO
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sales for an organization.
 Strong Product Portfolio: This is
another strength posses by TESCO as it
helps upon selling equipments over
services provided across segments all
over world in effective way. TESCO
has been offering six model system
which has helped in fulfilling demands
of customers.
has been operating within North
America and has forty five percent
revenue based upon contribution of
various countries that impacted growth
of Tesco in countries like Us, Canada
and Mexico. It made Tesco's global
image affected in terms of its
operations which are based over
business.
Opportunity Threat
 Continue investing in Research and
Development: Tesco is an technology
based organization and focused over
innovative technology making
sustainability developed in relation
over competition within market.
 Strategic acquisitions: Tesco has
made substantial development possible
with strategic acquisition over
enhancing process of an organization.
This has helped in developing better
opportunity for an organization like
TESCO(Ponomareva and Nozdrenko,
2021). Thus it is one of the most
important opportunity.
 Seasonal Variations: TESCO is
susceptible over demand variations
which helps over carrying out drilling
operations within various region which
makes sales of product impacted for
TESCO. Also it impacts planning and
execution of different projects.
 Risks in oil and gas industry: There
are various operations that has been
carried out by Tesco over substantial
risk especially over activities like
exploration, production applications
etc. This makes its competitors go
ahead of Tesco which impacts
sustainability of organization.
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2. Identification of the organisation’s key service marketing challenges (Weakness and Threats)
for the next 3 years, drawing on secondary research and analysis.
Marketing is one of the most important aspect which has been helping an organization
develop strong structure used in order to make organization grow with positive approach.
Marketing helps upon making improvement done of new product in more effective way which
make products to be introduced within market. Through marketing customers needs of and
satisfaction are understood in more effective way. In relation to perform marketing various
challenges has bee faced by an organization such challenges are explained as follows:
Rapidly Changing Customer Needs, Wants, and Expectations
In today's world needs, wants and expectations of customers are changing rapidly which
has become challenge for both small and big marketer(Swanson, 2019). Tesco has been facing
the issue from long time as market become vibrant in nature which made customer's preferences
change on daily basis. Dealing over these issues market trends and consumer behaviour should
be analysed and studied more effectively.
Increasing Global and Domestic Competition
Competition in modern world has brought drastic effect over global and domestic market
which made existing organization struggle towards there existence. Organizations are required to
compete with each other for its sales on domestic and global level. It has become challenge for
an organization like Tesco in a way that its competitors like Saisnbury and ASDA brought new
schemes leading towards customer attraction towards them and impacting sales within the
organization.
Increasing Popularity of Internet
As the internet has been increasing popularity over new spectrum which makes marketing
channels emerged all over world. This has been increasing with number of internet users shifting
from traditional and local media over new platforms(Swenson and Rhoads, 2019). It is present
with new set of marketing challenges it has been decided by seeing the use of social media
marketing which is regularly making challenges performed in more effective way. In the new set
of marketing challenges it has been allocated that major challenge faced by organizations is
digital and print media making communication more effective in nature.
Challenge of Selecting Among Too Many Options
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The greatest challenge the marketers facing today is simply too many options. Too many
potential customer segments. Too many product or service options. Too many communication
tools. It is really difficult and challenging for marketers to choose among too many options. The
marketers today don't suffer from lack of opportunities or options. The picture is totally opposite
today. Now they suffer from too many opportunities or options.
3. Analyses the threats through the lens of theoretical principles of services marketing and
provide recommendations to overcome challenges within the constraints of Strengths and
Opportunities.
There are various kinds of challenges which has been faced by an organization in relation
to service marketing impacting growth of organization in more effective way. Through these
challenge Tesco is not able to develop its strategies related to marketing. In order to solve the
challenges certain recommendation has been given as follows:
Monitor Threats Closely
This is required to be done on daily basis as it helps in making organization analyse about
various factors which impacts growth of organization(Swenson and Rhoads, 2019). Through
developing idea over threats an organization works over making better culture developed within
an organization. Also management of threat should be done with an positive approach. Threats
required to be deal are as follows:
Rapidly Changing Customer Needs, Wants, and Expectations this can be deal with the help of
collecting data in more effective manner which makes various exceptions to be created in more
effective way. Also the problem can be solved by creating products focused over demand created
by customers. Increasing Global and Domestic Competition the problem can be solved by
developing strategies which is focused over dealing with competition in more effective way.
These challenges can be turned into strength and opportunities by helping over
developing TESCO in terms of consumers centric methods and analysing about competitors
present within market which helps in increasing sales with effectiveness.
CONCLUSION
From the above discussion it can be concluded that principles of marketing are those
aspects which is used in order to develop better opportunities for an organization by making
strength analysed more effectively. This is an important concept as it helps upon improving
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business environment over better pace. Through performing SWOT analysis internal factor of
business has been improved. Then key challenges in relation to marketing has been explained. In
the end recommendations is provided upon the challenges which impacts organization's growth.
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REFRENCES
Books and Journals
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marketing: Principles, contributions and implementation. Recherche et Applications en
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Eiseman, D., 2018. Marketing sustainable tourism: Principles and practice. In Tourism planning
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Hockenberry, T., 2019. Marketing isn't just for products and services. The Journal for Quality
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Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing strategy. Ams
Review, 9(1), pp.5-26.
Ponomareva, E. and Nozdrenko, E., 2021. Digital Transformation of Marketing Strategy of
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Swanson, S.R., 2019. The defining dozen: undergraduate students preconceived views of
marketing. Marketing Education Review, 29(1), pp.3-16.
Swenson, M.J. and Rhoads, G.K., 2019. Engaging Students in Large Sections of Principles of
Marketing. Business Education Innovation Journal, 11(1).
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