This report explores Tesco's vision culture of moral and ethical responsibility within the business, emphasizing its importance in the retail industry. It highlights Tesco's focus on environmental sustainability, consumer rights and responsibilities, and community engagement. The report discusses Tesco's commitment to environmental sustainability through CSR determinants and innovative business goals. It also addresses consumer rights, brand liability, and eco-friendly packaging. Furthermore, the analysis covers Tesco's investment in communities and its role in shaping brand antiquity through stakeholder engagement and long-term functional positioning goals. The report concludes that ethical responsibility opens up scope for strengthened new business grounds, referencing academic sources to support its claims.