Tesco & Morrisons: Marketing Functions, Marketing Mix & Plan

This report provides a comprehensive analysis of the marketing functions, roles, and responsibilities within organizations, focusing on Tesco and Morrisons. It compares and contrasts their marketing mixes, examining product, price, place, and promotion strategies. The report details a marketing plan for an organization, including mission statement, objectives, target customers, and marketing mix strategies, covering product diversification, competitive pricing, brand awareness promotion via social media, and strategic placement in malls and online platforms. It also outlines a budget, corporate strategy for resource allocation and centralized decision-making, and monitoring and controlling mechanisms using key performance indicators to ensure the achievement of marketing objectives. Desklib offers a variety of solved assignments and study resources for students.

UNIT 2 ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Marketing function.......................................................................................................................3
roles and responsibilities of marketing relate to the wider organisational context.....................4
Comparison and application of marketing mix on Tesco and Morissons....................................5
marketing plan for an organisation..............................................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Marketing is the core function of business that allows the company tom make sales of
its product along with raising the brand awareness of the company. With the mode of
marketing the company can add more customers towards the organization and thus raise
the revenue of the firm. Tesoc is one of the major retailing firm of UK which was found
in 1919. Its main aim is to champion the customers by serving the quality product at
most valuable rate. This report will discuss role and responsibility of marketing function
along with its association towards the other function of the firm. A comparison of
marketing mix of Tesco and Morrison and Marketing plan is also a part of the report.
MAIN BODY
Marketing function
Marketing is an essential function of the organization that deals with creation of
awareness of the company and assist in the selling of product of the organization. With
respect to the function of marketing the organization can add more customer and add
more customer towards the company.
Role:
Marketing function plays an important role in the growth and success of the
organization. With the help of marketing function company can add more customers
towards the company. Marketing also lead to assist the company in terms of raising of
brand awareness along with raising the awareness in relation with the product of the
company. With the mode of marketing function, the requirement of the customers can
be understand that will lead to assist the company to make an analysis of its product
which guide the company in terms of continuing of operation of selling the same
product, making changes in the existing product and the introduction of the new market.
Thus, this function assist in the decision making of the company.
Marketing also play an important role in the promotion of the product of the company
so that more customer will know about the company product and thus raise the sales of
the company. In the same way with the mode of marketing the company can create its
place in the market and thus assist the company in meeting the market competition.

Thus, in respect to Tesco it use the marketing function so that it can make assure that
the right product will be reach to the right customer so that it can raise the sales and
profitability of the organization.
Responsibility of marketing function:
The major responsibility of marketing function is to meet the promises which is made to
the customers. This is because marketing is not only related with the creation of brand
awareness but it also includes the meeting of promises which are made in respect to the
product. In case of Tesco with the mode of marketing function i.e. Tesco along with
performing the function of marketing also meet its promises in terms of availing the best
quality product as promised by the company. In the same way as per the responsibility
of marketing a reach to the prospective customer has to be made by Tesco that will lead
to assists the company in adding the customer along with meeting the need of them.
roles and responsibilities of marketing relate to the wider organisational context
Marketing functions of an organization are closely related with the roles of the business
as they help in identifying the sources for the promotion of the firm (Shtal, and et.al.,
2018). All the organization function are same in every organization such as research,
product function, promotion sales, finance, development process, customers services
etc. the marketing function involves the responsibility related to organization, as these
are directly responsible for the growth of the company. The strategies made in the
marketing function consist planning for the human resources, sales department,
distribution department, marketing research etc.
Marketing function in all the e commerce business are same and are required to
followed by the company accordingly. The functions of the marketing department of the
Tesco is as defined. The primary functions of the organization are related with the
marketing for making better strategy for the efficiency in the work. The strategies will
help the organization in achieving its objectives on time and with minimum wastage of
the materials in the organization. The interrelationship among the different functions of
the marketing will help in satisfying the marketing needs and preferences of the
customers.
The marketing process of the company involves various activities such as production of
goods, and selling them to market. The marketing process is directly linked with the

tastes and preference. It includes marketing strategy related to the marketing mix of the
Tesco. As the marketing functions of the company are related with the human resources
of the company. The marketing environment of the Tesco is fully focused on
formulating plan for meeting the changing requirements of the customers. It helps in
setting the prices according to consumers tastes. The marketing functions of the
company helps in forming the design of the products and production of the products as
per the marketing needs of the competitive environment. Marketing process of the
Tesco has huge contribution in selecting the marketing tools for the company. After
analysing the target customers of the company, the company operates its function from
there for improving and increasing the revenue of the company. The marketing
functions are also related to finance department of the company, as the amount required
for the marketing and promoting is provided by the finance department. Further, the
marketing department of the Tesco is required to be remained connected with the
finance department as to know the financial position of the company.
Comparison and application of marketing mix on Tesco and Morissons
Marketing mix
The marketing mix is used by the various organizations so that they can successfully
sell their products in the market. The implementation of marketing mix helps in
understanding the various aspects and the strategies of the organizations related to their
products (Mintz and et.al., 2021).
Tesco
The Tesco uses the strategy of marketing mix so that they can achieve the various
objectives of the organization.1. Product- The Tesco provides the various categories of the products in the market so that
the customers can have a variety of products to choose from. The Tesco also provides the
various products related to the babies and toddlers, beauty and the various products
related to health and entertainment (Marketing mix of Tesco, 2022).2. Price- The Tesco provides the products to the customers at a low and stable price
brackets so that every customer can experience the products of the Tesco. The strategy of

keeping the prices of their products stable and competitive helps the organization in
achieving the increased sales of their products.3. Place- The Tesco has more than 7000 stores all across the globes that is successfully
operating and helping the organization in achieving its goals. The organization is having
a lot of supermarkets in the various countries that provides the customers with the various
groceries and non-food items (Choudhury, 2020).
4. Promotion- The main strategy of the Tesco is the lower prices of their products that is
advertised by the company on the various platforms. The company uses the television ads
and the hoardings to promote their products and the low price strategy.
Morrisons
The Morrisons uses the strategy of marketing mix for achieving the business objectives
of the organization in various aspects. Products- The Morrisons is the organization that provides and mainly focuses on the
fresh food as their products. The company provides the customers with the fresh and high
quality food so that the customers can have a better and premium experience of their
products (Marketing mix of Morrisons, 2022). Price- The Morrisons uses the strategy of keeping their prices low while keeping the
quality of their products high so that every customer in the market can experience the
products and services of Morrisons. The company provides the various ranges of the
prices and the products so that the customers can choose the products according to their
preference. Place- The Morrisons operates in UK and have more than 660+ stores. The company
provides their customers with the experience of their products from these stores and
presents them with the high quality of the products at a low and affordable cost. The
presence of Morrisons makes it easy for the customers to reach the products of the
company so that the organization can be recognized amongst the people (Fedorko, 2018).
 Promotion- The company promotes their business to the customers by providing the
rewarding schemes and match cards that can attract the various other customers towards
the products of the company. The company also uses the strategy of advertising their
products by keeping the prices of their products constant and competitive.

marketing plan for an organisation
Mission statement
To satisfy all the needs of the customers under the on roof at the affordable price.
Objectives
5. To increase the revenue generation by 20% till April 2022.
6. To imitate and planits retail stores in the international market by the end of the 2022.
7. To increase the products of the company so that customers needs are satisfied more
appropriately by the mid of year 2023.
The target customers of the company includes customers of every age and belonging to
different cultural background of the country (Saidani, and Sudiarditha, 2019). The
marketing mix of the company should be as follows:
Marketing mix for the Tesco
Products
the needs of the customer encourages the company to diversify the product range of the
company (Thabit, and Raewf, 2018). The company can now come up with variety of the
discounts, coupons and combos for attracting the large number of the customers. For
increasing the customer satisfaction the Tesco can provide restaurant services in its
outlets for improving the productivity of the company.
Price
The amount that is charged from the customers for the goods and services is a crucial
part of the marketing mix (Laurie, and Mortimer, 2019). The company will use
competitive price model for its products. It refers to charging a price that is affordable
by its customers and providing higher competitive advantages to the company.
Promotion
Creation of the brand awareness program has high significant value in the marketing
mix. The company will use social media as its promotional tool. As social media will
help in reaching the wide range of the customers and will help in increasing the
customer loyalty.
Place

It refers to the place that helps in reaching its targeted customers for increasing the sale
of the products (KHOA, 2020). It will invest in opening its stores in malls so that it will
become more convenient for the customers to approach the Tesco for satisfying their
needs. The company will provide app for those customers who want to order their
products online without visiting its stores. It will help in saving times and efforts of the
customers.
Budget
Particular Amount
Raw material 1000
Advertising cost 1000
Electricity 500
Total 2500
Corporate strategy
In order to achieve the aims and objective of the company. The Tesco is required to
appoint and allocate its resources in such a manner that they will help in achieving its
targets effectively and efficiently. It involves hiring of the competent persons for
representing the company to its customers. The functions of the company needs to be
centralized in order to achieve the enhanced decision-making process for diversifying
its scale of production. In order achieve the marketing objectives of the company, the
organization is required to follow all the proposed activities accordingly.
Monitoring and controlling
The company will key performance indicators for controlling and monitoring the
activities of the company. The company will use consumer income rate that will help in
identifying the per consumer spending on the products of the company.
CONCLUSION
From the above report it can be concluded that marketing is an essential function of
company that assist the company in raising the brand awareness of the product and the

company. In the same way it is also understood that the function of marketing is also
assisted towards the other function of company that may include the finance, human
resource, production and various other. In the same way the report also summarizes the
marketing plan through which the company can create the awareness of brand and thus
assist the selling of the company’s product. It also leads to assist the company in
meeting its marketing goals and objectives.

REFERENCES
Books and journals
Choudhury, R.G., 2020. Marketing Mix and Customer Loyalty in Services Marketing.
In Services Marketing Issues in Emerging Economies (pp. 167-177). Springer,
Singapore.
Fedorko, I., 2018. Specifics of a marketing mix for a startup business. Exclusive e-journal. 1(33).
pp.1-9.
KHOA, K.T.L. 2020. Marketing research.
Laurie, S. and Mortimer, K. 2019. How to achieve true integration: the impact of integrated
marketing communication on the client/agency relationship. Journal of Marketing
Management.35(3-4). pp.231-252.
Mintz, O. and et.al., 2021. The right metrics for marketing-mix decisions. International Journal
of Research in Marketing. 38(1). pp.32-49.
Saidani, B. and Sudiarditha, I.K.R. 2019. Marketing mix-7Ps: The effect on customer
satisfaction. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB). 7(1). pp.72-86.
Shtal, and et.al., 2018. Methods of analysis of the external environment of business activities.
Thabit, T. and Raewf, M. 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies. 4(4).
Online
Marketing mix of Morrisons. 2022. [Online] Available through:
<https://www.mbaskool.com/marketing-mix/services/16798-morrisons.html>
Marketing mix of Tesco. 2022. [Online] Available through:
<https://www.mbaskool.com/marketing-mix/services/16731-tesco.html>
1