Organisational Strategy Analysis: Tesco's Strategic Options

This report provides an analysis of Tesco's organisational strategy, examining its strategic positioning within the market. It explores both the internal and external factors influencing the company, including political stability, market knowledge, and competitive landscape. The report delves into Tesco's strengths, such as its long-standing presence in the market and its strong analytical and planning capabilities. Furthermore, it discusses Tesco's future strategic options, focusing on product development, online platforms, and customer satisfaction. The report highlights Tesco's plans to leverage its experience and adapt to changing customer demands, with a focus on maintaining a strong brand value through continuous improvement of products and services. The conclusion emphasizes the importance of understanding both internal and external factors for effective business operations and strategic decision-making in a competitive market. The report is a valuable resource for students seeking to understand strategic planning and market analysis, available on Desklib.

ORGANISATIONAL STRATEGY

 INTRODUCTION
 STRATEGIC POSITIONING OF BUSINESS
 FUTURE STRATEGIC OPTIONS
 STRATEGIC OPTIONS WITH OTHER BUSINESS
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 A business in the market must have a strong strategy and method in the market
to be able to operate effectively in the market. To be able to have a strong
strategy the business must analyse the internal and external factors as well as
the competition so that they would be able to make the right decisions.
 Tesco is having its headquarters in England, United Kingdom and the business
was established in 1919. The presentation is going to discuss the internal and
external positioning of the company and also the future strategic options which
the company is going to use to operate effectively in the market.
INTRODUCTION

 External factors are not in control of an organization therefore it is important for the
company to take the right measures in order to control those factors as much as
possible. The external factors of Tesco are going to be discussed in the further
presentation which is as follows.
Political factors
 There is a stability which is present in United Kingdom and even after Brexit the
organization makes sure that they were using the right strategy in order to operate.
There are laws and policies for trade, employees and customers which the organization
is using effectively so that they can maintain the standards of the company.
STRATEGIC POSITIONING OF BUSINESS

 The internal factors of Tesco which are under the control of the company and
decisions which are built around it are going to be discussed in the further report.
Strengths
 The company is operating in the market from a long run which is made the
organization gain knowledge of the market which can be of great help for the
organization to be able to use the right strategy which is going to make the
reputation of the company increase. The organization is having strong analyses
and planning for them as well in the market.
CONTINUE…

 Tesco is having a lot of experience in the market and the company knows that
the demands of the customers are increasing and they have to be fulfilled on
time.
 Online platform is going to be very helpful for the company but Tesco wants to
get in unique identity since the organization has invested a lot on stores and
physical reach out for the customers.
 The target of the company is very different and unique in its own way because
the company wants to make sure that they are using the right methods to be able
to make sure that there is a good satisfaction level of the customers in the
organization.
FUTURE STRATEGIC OPTIONS

 Tesco is going to use product development strategy for a long run in the
market as compared to the other competitors in the market. Tesco is having
a lot of experience therefore they have the right idea and measures can be
taken accordingly.
 Products are being developed effectively by Tesco so that they would be
able to have a stronger online platform for the products and services which
is a very important factor for the organization to have for a long run.
STRATEGIC OPTIONS WITH OTHER BUSINESSES

 From the above report it can be concluded that businesses need to understand the
external and internal factors so that there is going to be higher functioning.
Companies in the market will have to find ways in order to be able to operate
effectively and analyse the factors which are impacting the working of the
company.
 It is important for the company to make the right decisions and planning for
themselves in order to be able to operate effectively in the market which is
having a high competition in the market.
 Products and services of the company have to be maintained and improved with
time which is going to be good for the brand value and image in the market for a
long run.
CONCLUSION

 Ceasar, M.J., Conflict Management: A Win-Win Strategy for
Organisational Effectiveness in the Changing Global Business
Environment.
 Erić-Nielsen, J., Marinković, V. and Nikolić, J., 2019. A strategic approach
to organisational entrepreneurship: Employees’ awareness of
entrepreneurial strategy. Economic Annals. 64(222). pp.117-146.
 Karamitsos, I., 2020. Examination of the relationship between
organisational and facility management strategy and value added (Doctoral
dissertation, University of Salford).
 Ncube, H., A mixed method study of the role of middle managers’
affective organisational commitment and psychological empowerment in
strategy execution among medium sized enterprises in Johannesburg,
South Africa (Doctoral dissertation).
REFERENCES

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