Analysis of Tesco's Response to the 2020 Pandemic: Positive Impacts

This report, authored by A Angelov in 2020 for an Introduction to Academic Practice module, examines the positive impacts of the 2020 pandemic on Tesco, a major player in the retail industry. The report discusses how Tesco adapted to changes in consumer behavior, the rise of online shopping, and the implementation of new technologies like self-checkout systems. It highlights the company's ability to maintain customer relationships through online communication, offers, and discounts, despite economic challenges and lockdowns. The analysis also covers the role of skilled employees and the company's market base in its effective operation. Furthermore, the report mentions improvements in hygiene and climate during the pandemic, which benefitted Tesco's supply chain and manufacturing. The conclusion emphasizes the importance of learning from experiences and making strategic decisions for future success in a competitive market. The report references several academic sources to support its claims.

TASK 2:ACADEMIC
WRITING
Author Surname/initials: A Angelov
Year:2020
Title - Mr.
Name of Module: Introduction to Academic Practice
Available from URL :23.11.2020

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive impact of Pandemic 2020..............................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There are a lot of changes which have come in the market or businesses due to pandemic
2020. Tesco has developed a lot over this period. The company was established in 1919 and is
having its headquarters in England, United Kingdom. The report discusses the positive impact of
pandemic 2020.
MAIN BODY
Positive impact of Pandemic 2020
The lifestyle of people changed in the pandemic which is a great factor because the
customers got more aware of the online stores and shopping. Tesco was able to get in the right
technologies and methods to be able to reach out to the customers. There must be no physical
contact between the organization and customers therefore the company is having self checkout
from the stores which is a very practically technology which Tesco adapted to before pandemic.
Tesco is belonging from the retailing industry which is they serve basic requirements of the
customers in the market for which the demand never falls. Customers have to fulfill their basic
needs and Tesco must find ways to be able to make the customers reach out effectively.
Communication online is very strong factor for the company to have and in this pandemic
situation the organization did try to get in a lot of offers and discounts for the customers so that
the sales does not fall and also help the people who lost their jobs (Lallie and et.al., 2020).
Though the market had fallen in the country because it was a complete lockdown in the country
and there were no online deliveries as well which were being done by any organization.
There were a lot of people who lost their jobs because of this situation which rose in the
world and it must be worked upon so that there is going to be effective functioning which is
going to be present. There are a lot of small businesses which also started in the lockdown which
is going to make the performance of the organization be affected and that needs to be controlled
so that the company will be able to work effectively. The company is having the right skills and
talented employees in the company which is why it was not difficult for the company to adapt to
the changes effectively and efficiently. Getting this changes and focusing on it was not hard and

make the company be able to understand the customers even better so that the organization will
be able to improve their products and services accordingly which is going to make the
organization have higher performance (Baker, Bloom and Terry, 2020). The organization is
having a strong market base and value for themselves in the market which is why the company
will be able to operate effectively and efficiently. The hygiene and other aspects of the
organization have improved as well so that safety and security of the customers and employees is
going to be present in the organization.
The climate in the country and globally as well improved which is visible in the
lockdown since no factory or industry had manufacturing going on. Climate is very good for the
company because they can now deliver more products on services as well as get in a lot of raw
materials which is going to be very good for the manufacturing purpose. The economic stability
was visible after pandemic took place which is why the organization is able to operate effectively
in the market and Tesco got enough time to work internally on their online platform to be able to
reach out to the customers in the right way (Kurmann, Lalé and Ta, 2020). There is a
requirement of a lot of knowledge and experience which is required but the company was able to
make these changes come in easily which make the company can have higher functioning.
Company got time to innovate their products and services as well in the market so that they can
attract more customers which is going to be very good for the organization stability in the
market. Getting in changes in products and services from time to time is very important because
that is going to help the organization be able to maintain their portfolio as well which is a very
important factor.
CONCLUSION
From the above report it can be concluded that from any situation the business must
experience, learn and be able to make the right decisions and planning for the future. There is a
lot of competition in the market and the customers and market share also needs to be balanced in
the organization.

REFERENCES
Books and Journals
Baker, S.R., Bloom, N. and Terry, S.J., 2020. Using Disasters to Estimate the Impact of
Uncertainty (No. w27167). National Bureau of Economic Research.
Kurmann, A., Lalé, E. and Ta, L., 2020. The impact of COVID-19 on small business
employment and hours: real-time estimates with homebase data. Work.
Lallie, H.S and et.al., 2020. Cyber security in the age of COVID-19: a timeline and analysis of
cyber-crime and cyber-attacks during the pandemic. arXiv preprint arXiv:2006.11929.