This report provides a comprehensive analysis of Tesco's performance in the retail industry. It begins with an introduction to the company and the current trends in the supermarket sector, highlighting the adoption of new technologies and the rise of e-commerce. The report then examines Tesco's performance since October 2015, including its financial results and market share. A detailed SWOT analysis is conducted to evaluate the company's internal strengths and weaknesses, as well as external opportunities and threats. The report further explores growth opportunities and provides recommendations for future improvement, emphasizing strategic alliances, e-commerce expansion, and market exploration. The conclusion summarizes the key findings, emphasizing the importance of adapting to industry trends and leveraging strengths for continued success. References to academic sources support the analysis.
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