Comprehensive Performance Evaluation of Tesco: Market Strategies

This report provides a comprehensive performance evaluation of Tesco, a UK-based international grocery and merchandise retailer. It examines the current trends in the supermarket sector and Tesco's performance since October 2015, highlighting challenges related to client and resource management. The report includes a SWOT analysis, identifying Tesco's strengths in human resource and supply chain management, weaknesses in operations management, opportunities for global expansion and technology integration, and threats from competitors. It recommends focusing on competitive factors and affordable products to increase sales and profit. The analysis concludes that while Tesco has achieved success and growth, competition significantly impacts its performance. Desklib provides access to this and other solved assignments for students.

Performance evaluation
of TescoGROUP MEMBERS:
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Tesco Background
Tesco is one of UK based organisation which is operating at
international level. It is providing groceries and is one of
general merchandise retailer. It was introduced in the year
1919 in UK by Jack Cohen. It is one of largest retailer in
terms of gross revenue and ninth largest organisation in terms
of revenue.

Current trends in the supermarket
sector
Super market is one of retail chain that is significantly changing their ways
of work along with changing circumstances. In this, trends in market is also
changing with changes occur in environmental circumstances. There are
various changes occur in market in the 2020 with evolution of e-commerce.

Tesco performance since October
2015
TESCO is one of largest global retailer that is fulfilling expectation of
customers and also providing products as per demand of customers. Since
2015, company is facing various problems related to managing clients and
resources. Loyal customers of company are also providing negative
comments about company as well as their products.

Current performance of Tesco
Both Aldi and Lidl are major players of super market sector in Europe and
both of these super market are facing issues since 2017 due to their financial
issues.

SWOT analysis of Tesco

STRENGTHS
The human resource management is the major strength of TESCO which
helps in management of large number of employees. Supply chain
management is another major strength of TESCO which helps in handling
supply of raw materials and finished goods in a precise manner.

WEAKNESSES
Weaknesses creates major challenges and issues for the company which can
impact on its major operations. The major weakness of TESCO is its
operations management which is considered as normal in terms of
management of production. It is thus essential for TESCO to focus on
operations management for development of more quality based production.

OPPORTUNITIES
Expansion in the global marketplace is the major opportunity available to
TESCO, through which company can achieve and establish operations in
different countries. Use of information and technology in all operations is
the major opportunity that is available to TESCO which will be helpful in
performing accurate and quick operations.

THREATS
The major threat for TESCO is from competitors, which can impact on its
sales based operations and turnover. In order to face the competitors, it is
crucial for TESCO to develop a effective strategy.

GROWTH Opportunities &
Recommendations
TESCO is recommended in focus on competition factors in order to get
success in market. They needs to more provide affordable products that
increase sales and profit of company.

Conclusion
From above mentioned presentation it can be concluded TESCO is one of
company which is getting success and growth in organisation but there are
some factors like competition create impact over performance of company.