Business Analysis: TESCO Performance, SWOT, and Recommendations

This presentation provides a comprehensive analysis of TESCO, a major UK supermarket chain. It begins with an introduction to the company and an overview of current trends in the supermarket industry, including the impact of technology and digitalization. The presentation then assesses TESCO's financial performance since 2015, comparing it to competitors like ALDI and LIDL. A SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. Finally, the presentation offers recommendations to improve TESCO's performance and market share, concluding with a summary of the key findings and a list of references. The analysis highlights the competitive landscape and strategic considerations for TESCO's future success.

Group Presentation On
TESCO

Table of Content
 Introduction
 Current Trend In Supermarket
 Performance of TESCO Since October 2015
 Current Financial Performance of ALDI & LIDL.
 SWOT Analysis of TESCO
 Recommendation to Improve the Performance and Market Share.
 CONCLUSION
 REFERENCES

Introduction
 In present Scenario, the market is
changing in a rapid speed where wants
and desire of public cannot be
sustained at a single place for longer
period of time. In this presentation, the
chosen company is TESCO which
deals in the market of grocery products.
It was commenced in the year 1919.

Current Trends in Supermarket.
 Every day, it has been found that people requires changes in the market where they
demand lots of comfortable in their daily life. Some of current trends of
Supermarket is explained below:
 Tech Transforming E-commerce: It has been on the major area where people are
searching for changes and even it has changed the market completely. Customers
like e-commerce facilities as it makes work easier and faster.

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 Physical Stores go Digital: Nobody in
current situation like to purchase any of the
product by visiting to the store which means
all of the stores are required to sell their
product with the help of digitalisation. It is
one of the reason that number of store have
switched themselves into the digital
marketing and online services.

Performance of TESCO Since October
2015
 TESCO is one of the company which is one of the supergiant on the market
of UK where they deliver the number of services to their customers. Before
2015, it was found that TESCO was suffering from number of losses and
even they were unable to meet the expectation of their customers.

Current Financial Performance of ALDI
& LIDL.
 In current situation, the performance of ALDI and LIDL is counted as the best
supply industry as they are able to deliver the product at cheaper price which
is allowing them to attract new customers easily. While talking about the
performance of ALDI it has seen some of the significant growth in the market
of by increasing the sale by 11% in year 2018 but other grocery market shows
the growth rate of 2.5% in the year 2018.

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 The another company which is
showing the great performance in the
market is LIDL where their sales
growth was 7.4% in the year
2017/18. It is one of the reason that
they are able to commence 276 new
outlets in the market and even
helping them to obtain the better
results.

SWOT Analysis of TESCO
 SWOT stand for Strength, weakness, opportunity and threats. It helps to check the
internal performance of the company or any individual which helps to enhance the
performance. Below, there is SWOT analysis on TESCO Plc.
Strength
 The main strength of TESCO is that they are one of the leading business
organisation in UK in terms of market share.

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 Weaknesses
 The major weakness of TESCO is that they are able to deal in the market of
US and Japan which can be very effective.
 Just because of high debt and creditability there is a huge problem with the
errors of financial account.

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Opportunity
 Company have the opportunity to expand the online and home delivery
services.
 They can go for joint venture where their business is not performing well.
Threats
 Competition with some of the supermarket giant is the biggest problem.

Recommendation to Improve the
Performance
 Although, company have enhanced their performance in last couple of year
but still they are required to work in decent manner so that they can
accomplish their goals and target within the specific time period. TESCO has
the opportunity to check that what are the requirement of their customers and
according to that they can deliver the services. Even they must try to being out
different offers whenever customers purchase any of the product from the
company.