This report provides a comprehensive performance evaluation of Tesco PLC, a major British multinational retailer. It begins with an introduction to Tesco, its history, market position, and current trends in the supermarket sector, including the shift from physical stores to online shopping. The report then delves into Tesco's financial performance, highlighting sales trends and profitability. A detailed SWOT analysis examines Tesco's strengths, such as its extensive store network and efficient distribution, and weaknesses, including inefficient management. Opportunities, like emerging brands and market expansion, and threats, such as price wars, are also discussed. The analysis further explores growth opportunities through digital channels and mobile apps, followed by a competitor analysis using Porter's Five Forces model. The report concludes with a summary of findings and recommendations for Tesco's future strategies, including addressing legal issues and leveraging opportunities for growth. The report includes references to academic sources supporting the analysis.